Mogul Chix® Chat Podcast Adrienne Graham

I learned long ago that if I don't establish my value, someone else would. And the value they establish won't line up to the truth. When establishing value, don't think in terms of price or affordability. Think about the results you deliver. They have to match the promise in order for the value to be accepted. You decide what your value should be, not the consumer. But whatever you choose, you have to be prepared to stand by it. Remember, value is not just about price. 

I know it's happened to you. You and your girls are in the middle of a great conversation. All of you are dropping gems. Valuable strategy that have the potential to change your life and the way you do business. An hour later, you forget half of what was said! Start normalizing having brainstorming sessions with your business besties...and recording them! These conversations are a treasure trove of intellectual assets. The right idea can set you up for a huge win. What kind of conversations are you having with your biz besties?

We have what it takes to be the boss. We're building amazing companies and making power moves that are setting up our future generations for wealth. Yet we are vulnerable as Moms in this society. We work to get parity with our counterparts. In short, we are drained at times. In a world that's fighting so har to eliminate "woke" and refuse to acknowledge diversity, we find ourselves exhausted but steady moving. Our accomplishments matter. Let's take back the narrative and have the conversations. We have to do this amongst our own community and the community of women at large. So let's start the conversation so we can get on one accord because women banded together harness such power and can affect real change. But first, hear us.

Yes, Mary J. Blige in collaboration with Giuseppe Zanotti launched a boot for $1,300. Some people are complaining about the price and are calling for her to release a lower priced one. But is that fair? I learned a long time ago that the price is the price but terms are negotiable. While I am sympathetic to the world and economy we live in. everything ain't for everybody. If there is value in something, nobody should be asking for lower prices. That's why there are payment plans and financing opportunities. As Alex Hormozi said "Poor people stay poor because they're worried about poor people judging them". Sell your stuff. Assign a price to it. Don't let anyone shame you about it. People will afford what they want to afford. That is not your focus. Assign a price based on the value of the product or service and don't worry about the rest.

With the democratization of platforms the good and bad thing is anyone can launch one. It doesn't mean everyone's message is positive. We as women have a responsibility to uplift, inspire and educate. We have a responsibility to honor and tell our stories. So many people fumble that opportunity by degrading adn spreading negative energy.. You can speak or show the facts without tearing down a segment of people or causing harm or embarrassment. It's time to reclaim our narrative and use ur platforms for their best and highest use.

When I started on this IP journey, my thinking and scope was so limited. I had a lot of assumptions that had me afraid to work my numbers or go for opportunities.I thought about what it would be like to actually really own Mogul Chix® and the power that it gave me to create new long term opportunities for my company. People used to ask me if I was licensing out anything. I always said no. I had the licensing agreement before the trademark was official, and I let it sit.Now I have finally started the process of licensing out some of my trademark and licensing agreement. But I wasted so much time sitting on the sidelines. In this episode I want to clarify the process and inspire you to hop off that fence and stop blocking your revenue blessings.