The Interview Connections Podcast | Podcast Guesting Agency for Coaches

Jessica Rhodes

Welcome to Interview Connections! We’re the first-ever and leading podcast booking agency. The Interview Connections Podcast is the go-to show for coaches looking for actionable advice on how to grow their business online and attract high ticket clients. 13 years ago, in 2013, I started booking my dad (a business coach) as a guest on podcasts because I wanted to be a stay-at-home mom. Fast-forward to today and Interview Connections is a multi-seven-figure podcast booking agency. We’ve booked over 50,000 podcast interviews for more than 1000 coaches. Subscribe & Listen to Every Episode Take Notes & Implement Share with Your Network Follow Interview Connections on Social Media – Stay connected on Instagram at https://www.instagram.com/interviewconnections/ Book a call – If you want to be a guest on podcasts, we can help! Visit https://interviewconnections.com/ to book a free consult.

  1. 8h ago

    Before You Decide: How to Make Durable Business Decisions Under Pressure with Dawn K. Kennedy

    Most business owners are making decisions every day but how many of those decisions are actually built to last? Dawn K. Kennedy, author of Before You Decide: The Field Manual for Durable Decisions Under Pressure, joins me on the Interview Connections podcast to talk about why so many businesses fail not because of a bad idea, but because of how decisions get made (or avoided) along the way. Dawn brings a uniquely grounded perspective to this conversation. She's a business law attorney, a former Army Capabilities Developer and Fortune 500 Intelligence Analyst, and the co-owner of a family coffee roastery, giving her real skin in the game across both service-based and product-based businesses. Her book is not a fluffy entrepreneur read. It's a field manual, and it shows. In this episode, we cover: Why the 50% business failure rate at five years hasn't moved since the 1980s and what's actually behind itThe difference between micro-decisions you make on autopilot and high-stakes decisions that require deliberate thoughtHow our hardwiring for certainty pushes us to make decisions before we're readyWhy "move fast, break things" works for VC-funded startups but can quietly destroy a small businessThe pendulum problem: how market shifts catch business owners off guard, and what to do when the strategy that was working stops workingWhy second and third-time business owners succeed at much higher rates and what first-timers can learn from thatThe real cost of "bootstrapping" that nobody talks aboutWhy we pick the decision that relieves pressure instead of the one that keeps us moving forward Resources mentioned: Before You Decide: The Field Manual for Durable Decisions Under Pressure by Dawn K. Kennedy — available on Amazon now. Unreasonable Hospitality by Will Guidara — recommended by Dawn as a companion read on staying true to your original purpose as a business evolves. Free resources and guidebooks available at DawnKKennedy.com. Want to make smarter decisions about how you're growing your business through podcasting? Join me at the free Podcast Guesting Masterclass, where I walk you through exactly how coaches and thought leaders use podcast guesting to build authority, reach new audiences, and attract clients. Register here: interviewconnections.com/masterclass-2026

  2. 2d ago

    Ask Jess: Should I Use an AI Podcast Pitching Software?

    Episode OverviewJessica Rhodes takes a firm stance: Do NOT use AI podcast pitching software. As the founder of Interview Connections (the first-ever podcast booking agency), she shares why this trend is damaging to your reputation and why it doesn't work—no matter how cheap or fast it seems. Key Stat: Interview Connections has booked over 50,000 podcast interviews and helped thousands of coaches and experts land more dream clients. Jessica's Background & Authority (0:02 - 0:15)Founded Interview Connections in 2013 to be a stay-at-home momCreated the first-ever podcast booking service to marketHad zero competition for roughly two years13+ years in the podcast booking industry gives her unique perspective on trends and what actually works The Problem: AI Podcast Pitching Platforms are Exploding (0:15 - 0:45)What's happening: AI-generated podcast pitching platforms are popping up everywhereThey advertise heavily on Instagram and Facebook with AI-generated videosJessica's reaction: "It literally makes me gag"They promise cheap, fast solutions to getting booked on podcasts Why this matters: Jessica sees this as a major red flag for the podcast guesting industryWhile AI has some good uses, this particular application is problematic Where Jessica DOES Use AI (0:45 - 1:00)To be clear, Jessica isn't anti-AI across the board. She currently uses AI tools for: Opus Pro – AI video editing platform to create clips from her podcast appearancesClaude and ChatGPT – For various business questions and tasks However: There's one place she draws the line... Where She WILL NOT Use AI (1:00 - 1:20)Never: Using AI to replace the establishment of new relationships When you use AI to pitch a podcast host, you're essentially saying: "I would rather use a robot to start a relationship than a real human." This is not a good strategy. Real-World Evidence: Why AI Pitching Doesn't Work (1:20 - 2:00)Direct outreach she's receiving: AI podcast pitching companies are messaging Jessica on LinkedIn wanting to networkSomeone recently messaged her looking to hire someone to run their AI pitching companyHer response: "Get lost. No thank you. Hard pass." Why hosts reject AI pitches: Podcast hosts HATE being pitched by AIAI-generated templates are full of mistakesIt comes across as "slop"Hosts recognize immediately that you prioritized saving money over building real relationships The entrepreneur experience: Jessica has talked to plenty of coaches and entrepreneurs who tried AI pitching softwareWhy they tried it: The ads are compelling ("It's cheap! It's fast!")Why it failed: The quality isn't there, and it damages your reputation The Real Cost of "Cheap and Fast" (2:00 - 2:15)Jessica's warning: You get what you pay for. When podcast hosts receive an AI-generated pitch: They know you chose cheap over investing in relationshipsThey know you'd rather automate than build genuine connectionThey see it as disrespectful to their time and show This is NOT an expense to cut costs on. Doing so risks ruining your reputation in the podcasting space. The Solution: Real Investment (2:15 - 2:25)Instead of AI pitching software, Jessica recommends: ✅ Invest in a team or agency that already has existing relationships with hosts ✅ Build real relationships with podcast hosts over time ✅ View podcast pitching as a relationship-building strategy, not a transaction Key Takeaways🎯 AI podcast pitching software doesn't work – The quality is poor and hosts hate it 🎯 It damages your reputation – Hosts see right through automation and cheap shortcuts 🎯 Relationship building can't be automated – This is where AI fails hardest 🎯 You get what you pay for – Cheap pitching ≠ podcast bookings 🎯 Use an agency with existing relationships – This is worth the investment 🎯 AI has a place in your business – Just not in replacing human connection Jessica's Passionate Take"You would rather be cheap and save a buck than invest in real relationships. Invest in a team or in an agency that already has an existing relationship. This is not an expense to cut costs in and risk ruining your reputation." Call to ActionReady to get booked on podcasts the RIGHT way? Reserve your spot in Jessica's FREE Podcast Guesting Masterclass Link: interviewconnections.com/masterclassLearn how to pitch authentically and get real resultsBuild relationships that actually convert to dream clients Resources MentionedInterview Connections: interviewconnections.comPodcast Guesting Masterclass: interviewconnections.com/masterclassTools Jessica uses: Opus Pro (video editing) (Affiliate link), Claude, ChatGPT Bottom LineShould you use AI podcast pitching software? No. The answer is no.

    Ask Jess: Should I Use an AI Podcast Pitching Software?
  3. Aug 6

    How Caroline Shelby Found a Calling to Coach After Loss

    Episode OverviewOn this episode of the Interview Connections podcast, Jess Rhodes sits down with Caroline Shelby, founder of Grief Clarity Labs and author of Living Beside the Leaving, to explore the profound and often misunderstood experience of anticipatory grief. Caroline shares her deeply personal journey of caring for her mother through a decade of Alzheimer's disease, discovering grief coaching through an unexpected TikTok video, and ultimately transforming her pain into a calling to help others navigate loss. This is a conversation about loss that is also full of laughter, hope, and the realization that joy and sadness can coexist. Key TakeawaysAnticipatory Grief Is Its Own Experience — The grief that begins before a loss actually happens—when you know someone is going to die but they haven't yet—is uniquely complicated. Caroline spent 10 years watching her mother disappear while still being present, experiencing guilt, exhaustion, and conflicting emotions that support groups at the time rarely addressed. You Can Be a Safe Stranger — During Alzheimer's progression, Caroline's mother eventually forgot who she was. But Caroline learned to show up as a comforting, secure presence anyway—absorbing the emotional weight while still providing care and compassion. The "Grief in a Box" Metaphor — When grief first hits, the pain ball bounces constantly against the button in a small box. But as life expands and you heal, the box grows bigger. The ball still hits the button sometimes, but there's room for life to happen around the grief. You don't have to let loss define your entire existence. Grief Coaching Isn't About Timelines — There's no "right time" to work with a grief coach. The readiness comes when you start wondering if life could look different, when you begin to envision something beyond the loss. Some people are ready in a month; others need a year or more. Writing as Authority and Healing Can Be the Same Thing — Caroline wrote her book to build authority as a new coach, but it became a profound healing tool. However, she's careful to recommend that clients write only when they're truly ready—not as a forced exercise, but when the time feels right. Happiness and Sadness Can Coexist — One of Caroline's core messages is that you don't have to choose between grief and joy. Life after loss isn't about "getting over it"—it's about expanding your life so grief becomes one part of your story, not the whole story. Timestamps & Topics14:44 — Episode intro and Caroline's background15:37-17:52 — Caroline's origin story: caring for her mother through Alzheimer's and discovering grief coaching through TikTok18:12-23:05 — Writing her book Living Beside the Leaving as both authority-building and healing24:45-26:39 — The "grief in a box" metaphor and expanding life around loss27:19-28:17 — When the right time is to work with a grief coach29:04-29:57 — Call to action and how to connect with Caroline30:19-30:55 — Episode wrap-up About Caroline ShelbyCaroline Shelby is a grief educator, certified grief coach, and founder of Grief Clarity Labs. She specializes in supporting individuals navigating caregiving, anticipatory grief, and life after loss. Her work is rooted in personal experience: she spent more than a decade caring for her mother through Alzheimer's disease and lost both her mother and best friend in 2024. She is the author of Living Beside the Leaving: A Daughter's Story of Alzheimer's, Caregiving, and Loss (published May 2024). Through her coaching, writing, and authentic storytelling, Caroline creates space for honest, often unspoken conversations around grief and helps people feel less alone and better equipped to navigate loss. Guest LinksWebsite: https://www.griefclaritylabs.comFree Clarity Call: https://www.griefclaritylabs.com/callBook: Living Beside the Leaving by Caroline Shelby (Amazon)

  4. Aug 4

    Ask Jess: What is a Podcast One Sheet?

    Episode OverviewJessica Rhodes, founder and CEO of Interview Connections (the first-ever podcast booking agency), introduces the podcast one sheet, a critical tool for anyone looking to get booked on podcasts. Learn what it is, what it includes, and why it's essential to your podcast guesting strategy. Key Stat: Interview Connections has booked over 50,000 podcast interviews and helped thousands of coaches, consultants, and experts land more dream clients through podcast guesting. The Origin Story (0:02 - 0:29)Jessica founded Interview Connections in 2013 to be a stay-at-home momHer dad, Jim Palmer, was her first clientShe needed a tool to help pitch him to podcasters—the podcast one sheet was born What is a Podcast One Sheet? (0:29 - 2:40)A professionally designed, one-page PDF that gives podcast hosts everything they need to say "yes" to having you on their show. When Jessica started pitching her dad to podcasters, she realized every host needed the same information: His bioHow to introduce himTopic ideas they could discussQuestions they could askLinks and contact information This is the foundation of the podcast one sheet. Components of a Podcast One Sheet#1: Your Bio (200 words, written in third person) Communicates who you are and what you doShares your journey and credibilityIncludes personal touches that humanize youExample: Jessica's bio mentions she's a mom with two athletic kids, backyard chickens, two cats, and two gerbilsWhy it matters: Hosts read this aloud as your introduction—make sure it flows naturally when spoken #2: Three to Five Suggested Interview Topics Give hosts a sense of what you could discuss with their audienceMust speak directly to their target audience's pain points and interestsShould be specific and tease the unique frameworks and stories you'd bringHelps hosts envision the value of having you on the show #3: Suggested Interview Questions Provide questions hosts can read and ask verbatimMakes the host's job incredibly easyTakes the guesswork out of what to ask youShows hosts exactly how the conversation could flow Why This Matters (2:15 - 2:40)Make the host's job easy = Get booked Hosting a podcast requires significant work: Facilitating interviewsEditing contentPublishing episodesProducing showsPromoting content When you provide a host with: ✅ A polished bio they can read as your introduction ✅ Clear topic ideas ✅ Ready-made questions You're removing friction from the booking decision. Hosts are more likely to say "yes," have a great interview, and give you a great spotlight for your expertise and story. Key Takeaways🎯 A podcast one sheet is non-negotiable for anyone serious about podcast guesting 🎯 One page is the magic number—keep it simple and scannable 🎯 Make the host's job easy—provide bio, topics, and questions they can use immediately 🎯 Be specific, not broad—generic topics get passed over 🎯 Add personality—personal details help hosts connect with you as a real person 🎯 Professional design matters—it's the first impression Call to ActionReady to turn podcast interviews into dream coaching clients? Reserve your spot in Jessica's FREE Podcast Guesting Masterclass Link: interviewconnections.com/masterclassLearn how to create a one sheet that actually convertsGet booked on the podcasts that matter to your business Resources MentionedInterview Connections: interviewconnections.comPodcast Guesting Masterclass: interviewconnections.com/masterclass

    Ask Jess: What is a Podcast One Sheet?
  5. Jul 30

    How to Avoid the Cash Flow Trap That Kills Growing Brands with Scotty Palmer

    Episode Overview:In this episode, Jess Rhodes interviews Scotty Palmer, founder of Palmer's Strategic Advisors, to explore the financial blind spots that threaten product-based businesses—especially breweries, distilleries, and CPG brands. Scotty shares his journey from corporate finance to fractional CFO work and reveals the critical differences between how service-based and product-based businesses manage cash flow. The centerpiece of this conversation is a real-world case study about a hot sauce brand that almost destroyed itself by saying yes to a major retailer order. Key TakeawaysThe Cash Conversion Cycle Problem — When a retailer like Kroger or Publix wants to stock your product in 50 stores, it sounds like a dream. But there's a hidden trap: you pay for inventory and production upfront, then wait 60-90 days to get paid. For many brands, this gap turns revenue into a cash crisis. Bank Balance vs. Real Numbers — Most business owners run their companies based on what's in the account, not what the numbers actually tell them. Your bank balance today reflects decisions made 90 days ago, not what's happening right now. The 13-Week Cash Forecast Is Non-Negotiable — This is the first tool Scotty implements with every client. It's free, simple (Google "13-week cash forecast template"), and changes how founders make decisions. Supplier Contracts Are Leaving Money on the Table — Most small-to-mid-sized brands ($1-20M revenue) never renegotiate supplier rates. They either stay with an old quote or sign a contract at their small-brand volume, then never revisit it as they scale—leaving massive margins on the table. Timestamps & Topics0:00-6:35 — Pre-interview setup and sound check (practice segment—edited out of final episode)6:35 — Episode intro and Scotty's background8:26-10:50 — Scotty's origin story: why he specializes in food and beverage12:05-15:55 — The hot sauce brand story — how a dream retail order nearly caused cash flow collapse18:24-19:33 — Why businesses fail: running off bank balance instead of real numbers20:20-21:56 — The power of 13-week cash forecasting23:26-26:48 — The biggest expense leak: supplier contracts and negotiation27:00-27:48 — Call to action and resources About Scotty PalmerScotty Palmer is a licensed CPA and fractional CFO at Palmer's Strategic Advisors. He specializes in helping breweries, distilleries, CPG brands, and non-alcoholic beverage companies build financial foundations for sustainable growth. His background spans pizza restaurants, corporate finance, and the Honey Baked Ham Company—giving him deep roots in the food and beverage world. Resources & LinksTake Scotty's Cash Leak Assessment: palmersadvisors.com/cash — A 5-10 minute, 14-question quiz to identify where your business is leaking cash and marginFree 13-Week Cash Forecast Template — Search "13-week cash forecast template free" on GoogleFind Scotty Online: Palmer's Strategic Advisors social media and website Guest LinksWebsite: palmersadvisors.comFree Cash Assessment: https://palmersadvisors.com/free-margin-audit/

  6. Jul 28

    Ask Jess: Should I start a podcast or be a guest instead?

    Episode OverviewOne of the most common questions I hear from coaches is: Should I start my own podcast or focus on being a podcast guest? In this episode, I'm sharing my recommendation based on 13+ years of helping coaches leverage podcasting for business growth. The answer might surprise you. Key Takeaways✓ Be a podcast guest first — 99% of the time, I recommend being a guest before starting your own podcast ✓ Gain microphone experience — Speaking into a microphone doesn't come naturally; guest appearances help you develop this skill ✓ Test different formats — Experience various podcast styles (story-driven, short, long, video, live stream, audio-only) before committing to your own ✓ Build audience access — Leverage existing audiences rather than starting from scratch ✓ Grow your email list — Convert podcast guest listeners into subscribers who'll support your future podcast ✓ Become a better host — Guest experience makes you more effective if you later start your own show Why I Recommend Being a Guest First1. Microphone Skills Most coaches are used to working directly with clients—not speaking to an audience through a microphone. I've been doing this since 2014, and I speak into a microphone every single day I'm at my computer. But for most of you, it doesn't come naturally at first. Guest appearances let you develop this skill in a low-pressure way without biting off more than you can chew. 2. Format Exploration There are so many different podcast styles out there: Story-driven vs. interview-basedShort-form vs. long-form episodesVideo interviews vs. live streams vs. pre-recorded audioDifferent host styles and show structures By being a guest, you experience all these formats and figure out what's right for you before you invest in building your own show. 3. Audience Building When you're a podcast guest, you get access to the host's existing audience. When you start your own podcast, you have to build an audience from zero. If your goal is visibility to new audiences, guesting is the more efficient path. You're growing an audience instead of starting from scratch. 4. Email List Growth Listeners who discover you as a podcast guest can become email subscribers. This gives you a foundation of engaged followers if and when you decide to launch your own podcast. You'll already have people ready to subscribe to your show. 5. Better Hosting Later Experience as a guest teaches you what makes a good interview, what questions work, how to stay engaged, and how to deliver value. This experience directly improves your ability to host if you decide to start your own show later. About Me & Interview ConnectionsI founded Interview Connections in 2013 so I could be a stay-at-home mom, and my dad was my first client. Fast forward to today, and we've booked over 50,000 podcast interviews for thousands of coaches, consultants, and experts. I've been podcasting since 2014 and speak into a microphone every single day as part of my work. This experience—combined with booking tens of thousands of podcast interviews—gives me a unique perspective on what works for coaches who want to leverage podcasting for business growth. Join Me for More TrainingReady to learn how to turn podcast interviews into dream coaching clients? I'm inviting you to my free Podcast Guesting Masterclass, where I'll teach you exactly how to leverage podcast guesting as a client acquisition strategy. Reserve your spot now: https://interviewconnections.com/masterclass-2026/ Timestamps0:02 — Episode intro and my background with Interview Connections 0:45 — The common question coaches ask about podcasting 1:30 — My recommendation: Be a guest first 2:15 — Reason #1: Develop microphone skills 3:00 — Reason #2: Experience different podcast formats 4:15 — Reason #3: Gain access to existing audiences 5:00 — Reason #4: Build your email list 5:45 — Reason #5: Become a better host later 6:30 — Final thoughts and invitation to the masterclass

    Ask Jess: Should I start a podcast or be a guest instead?
  7. Jul 23

    Low-Ticket, High-Trust: Lisa Resnick's Model for Accessible Membership

    Lisa shares her unconventional path from being a top real estate agent in DC to building a thriving women's business community. She dives into: Her Origin Story & "Homes and Hops" (5:00) Lisa's creative content strategy that connected local breweries to real estate value. A study proved that properties near craft breweries increased in value, and she leaned into that insight to build visibility in her market locally. The lesson: smart positioning beats just showing up. The Pivot & Pandemic Clarity (13:00) In 2020, Lisa read "Find Your Shine" by Dr. Claudia Beeney, which helped her identify her actual strengths and passions. She then entered her local Women Entrepreneurs Business Incubator (WEE program) through YBI, which became the catalyst for Dandelion Inc. Action item for listeners: look up local business incubators in your area—they're everywhere and offer grant money, community, and accountability. Why "Dandelion"? (19:50) They were eating dandelion salad when naming the company. Her husband suggested it, and another entrepreneur in the incubator pushed her to lean into the symbolism: dandelions spread their seeds without needing a bee. They represent health, wellness, hardiness, and the ability to break through concrete. No fluff, just pure resilience. The Ecosystem Model (26:45) Dandelion Inc. is intentionally built as a multi-level community—not just a mastermind. Lisa wanted to recreate what "good old boys clubs" do so well (elevate, connect, create opportunities) but make it collaborative and accessible to everyone. She listened to her members when they said, "Don't make me decide every month"—so she created recurring membership instead of pay-as-you-go. Key insight: Listen to your customers. They tell you what they need. Community Over Competition (27:00) Lisa challenges the stereotype that women are individualistic and competitive. Historically, women were collaborative. She wanted to defunk that narrative and build something natural for how women actually work together. Low-Ticket, High-Value (31:00) A coach once told Lisa she "gives too much for too little." Her response: accessible pricing means more people can participate, and that creates richer collaboration. She welcomes solopreneurs, growing businesses, and seasoned entrepreneurs. The cross-generational learning is unexpected and powerful—newer business owners bring tech skills; established owners bring strategic wisdom. The "Dandies" Moment (36:00) The community organically started calling themselves the "Dandies," and created "Digital Dandies"—members who show up to events together, take photos for each other's marketing, and amplify together. This is organic brand love. When your audience names themselves, you've built something real. Mostly Virtual, Some IRL (35:34) 95% virtual weekly meetups, but Lisa activates ambassadors in different cities to create in-person opportunities when there's enough local density. Flexibility at scale. Key Takeaway: "If you lead with intent, the rest will follow." — Lisa Resnick How to Connect with Lisa: Website: www.dandelion-inc.comSchedule a 15-minute call with Lisa directly by emailing her at lisa@dandelion-inc.comEmail: lisa@dandelion-inc.comPodcast: The Seed Growing Your Business podcast (12,000+ subscribers)

4.8
out of 5
71 Ratings

About

Welcome to Interview Connections! We’re the first-ever and leading podcast booking agency. The Interview Connections Podcast is the go-to show for coaches looking for actionable advice on how to grow their business online and attract high ticket clients. 13 years ago, in 2013, I started booking my dad (a business coach) as a guest on podcasts because I wanted to be a stay-at-home mom. Fast-forward to today and Interview Connections is a multi-seven-figure podcast booking agency. We’ve booked over 50,000 podcast interviews for more than 1000 coaches. Subscribe & Listen to Every Episode Take Notes & Implement Share with Your Network Follow Interview Connections on Social Media – Stay connected on Instagram at https://www.instagram.com/interviewconnections/ Book a call – If you want to be a guest on podcasts, we can help! Visit https://interviewconnections.com/ to book a free consult.