Ecosystem Aces

WorkSpan
Ecosystem Aces

Ecosystem Aces is dedicated to helping partnership leaders unleash the full potential of their partner network. Whether you’re just getting started with ecosystem partners, or you’re looking for advanced strategies and tactics, this podcast is for you.Each episode features topics like: ecosystem partnering, co-selling strategies, co-selling with hyperscalers, building joint solutions with partners, attracting new partners and growing partner programs, go-to-market strategies, optimizing cross-company business processes, improving communication and collaboration with partners, successful career strategies, and more.

  1. 10 DIC

    Josh Triechel: Creating a Partner-First Culture to Grow Confluent’s Hyperscaler Co-Sell Revenue

    What if you could connect your entire cloud ecosystem—AWS, Azure, GCP—all in real time? Once a future vision, this architecture is the new standard for data-driven businesses at Confluent.  In this episode, we talk with Josh Treichel, Head of Cloud Partnerships at Confluent, about how their strategic alliances with major cloud providers are redefining data integration and migration. Josh shares his journey from engineering to cloud partnerships and dives into how Confluent leverages multi-cloud and generative AI to empower customers in an increasingly connected cloud landscape. We also discuss:The importance of building a company culture where cloud partnerships aren’t add-ons but fundamental to the company’s growth.Confluent strategies to scale partnership efforts through regional events, hackathons, and co-marketing campaigns.Why alignment across sales, engineering, and marketing is crucial to realizing the full value of cloud partnerships.The importance of value exchange and ensuring mutual benefit to sustain and grow cloud partnerships. Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glass#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era#151 Mike Stocker: Close 40% More Deals with Partner Influence Links & Resources Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.Download The Ultimate Guide to Drive Co-sell Partnerships!Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.Join the WorkSpan...

    32 min

  2. 26 NOV

    Ayuma Sangale: How Partnerships Are Shaping the Cloud’s Future

    Amazon Web Services (AWS) has maintained its competitive edge for a long time. What are the strategies behind their long-term success?  In this episode, Ayuma Sangale, Cloud Sales Strategist at AWS reveals how the organization has stood out by co-building solutions with its Independent Software Vendors (ISVs) and strategic partners, quickly adapting to the continuously evolving cloud landscape. Ayuma shares how AWS structures these alliances to amplify innovation and meet diverse customer needs, emphasizing the importance of customer-focused strategy and partner success.  We also discuss:  AWS’s “work backwards from the customer” philosophy to meet real-world demandsThe importance of building a strong support network within and beyond AWSHow AWS co-evolves with its partners, allowing them to lead in areas like AI and cloud migration. Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glass#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era#151 Mike Stocker: Close 40% More Deals with Partner Influence Links & Resources Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.Download The Ultimate Guide to Drive Co-sell Partnerships!Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.Find insightful articles on how to lead and get the most out of your...

    31 min

  3. 12 NOV

    Shannon Tuttle: Driving Success for Google Cloud Partners with Scalable Programs

    In this episode of Ecosystem Aces, Shannon Tuttle, head of GTM Growth and Transformation at Google, shares her journey through the world of partnerships and scaling initiatives. With a career spanning Google, LinkedIn, and Accenture, Shannon discusses the challenges and strategies behind creating impactful, scalable partner activations. Shannon dives into her role at Google, where she leads North American scaled partnerships, and how she’s enabling partners to understand and align with Google’s value propositions. She shares insights on scaling partner activations, localization, and the importance of automation in managing large-scale programs. Shannon also offers valuable advice to partners on differentiation, the importance of specializations, and how to unlock growth opportunities with Google. In this Episode: Scaling Google Cloud Partnerships: Shannon discusses strategies for scaling partner activations across diverse regions, emphasizing the importance of localized approaches for North American partners.Building Automated, Scalable Programs: Learn how Shannon utilizes dashboards, reporting tools, and automation to manage and track large-scale partner programs and connect partners with Google sales teams.Partner Differentiation and Growth: Shannon highlights the importance of specialization and proficiency for partners, offering insights on co-selling, funding opportunities, and how partners can gain visibility with Google. Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glass#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era#151 Mike Stocker: Close 40% More Deals with Partner Influence Links & Resources Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.Download The Ultimate Guide to Drive Co-sell Partnerships!Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, a href="https://www.stitcher.com/show/alliance-aces" target="_blank" rel="noreferrer...

    33 min

  4. 29 OCT

    Matt Gray: Generative AI’s Role in Transforming Partner Programs at Tealium

    In this episode of Ecosystem Aces, Matthew Gray, Global VP of Partnerships and Alliances at Tealium, joins Chip Rogers to discuss the evolving role of data integration, strategic partnerships, and the transformative potential of generative AI. Matt Gray reflects on his career journey, from early programming days to building scalable partnerships at Tealium, where strategic collaboration with partners like AWS has driven significant revenue growth. He shares insights on the importance of data integration in business, the challenges of aligning business teams, and the role of generative AI in boosting productivity and simplifying partner programs. In this Episode: The Role of Data Integration in Business: Matt shares how integration is the backbone of business operations and how his early experiences shaped his understanding of its importance.Building Scalable Partnerships at Tealium: Learn about Matt’s strategic approach to growing Tealium’s partner program, with key collaborations like AWS driving 90% of the company’s revenue.Generative AI in Partner Programs: Explore how generative AI can enhance partner experiences, boost productivity, and simplify complex business processes. Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glass#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era#151 Mike Stocker: Close 40% More Deals with Partner Influence Links & Resources Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.Download The Ultimate Guide to Drive Co-sell Partnerships!Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, a...

    39 min

  5. 15 OCT

    Manish Nair: Building Trust and Scaling AI with Strategic Alliances

    In this episode of Ecosystem Aces, Manish Nair, Head of Alliances and Channels for SAS in the India ASEAN region, shares valuable insights into SAS's thriving partnerships, AI innovation, and the critical role of trust in building successful partner ecosystems. Manish delves into how SAS, a 50-year leader in data and AI, collaborates with global system integrators (GSIs), resellers, and cloud partners to drive digital transformation for industries worldwide.  He also offers invaluable advice on building trust and fostering long-term relationships. Learn how SAS continues to innovate, leveraging partner feedback to refine its offerings and integrate with cloud platforms like AWS and Azure. Join us as we cover topics like: Building a Strong Partner Ecosystem: Manish shares SAS's 3-pillar approach to partnerships.SAS’s 50-year journey in data and AI: Hear how customers extract intelligence from data while delivering industry-specific solutions through its platform.Partner Enablement and Feedback Loops: Discover how SAS supports partners through specialization programs, business planning, and incorporating partner feedback into product innovation. Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glass#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era#151 Mike Stocker: Close 40% More Deals with Partner Influence Links & Resources Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.Download The Ultimate Guide to Drive Co-sell Partnerships!Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.a href="https://community.workspan.com/"...

    30 min

  6. 17 SEPT

    Ankur Sinha: Building a Global AI Partner Ecosystem

    In this episode of Ecosystem Aces, we’re joined by Ankur Sinha, Head of Partner Solutions & GTM at Domino Data Labs, to explore the intricacies of building a robust partner ecosystem tailored for AI and data science. Ankur shares his expertise in forging strategic partnerships and leveraging them to drive innovation and growth in regulated industries. Join us as we discuss: Developing a Global Partner Ecosystem: Ankur outlines Domino’s approach to building a worldwide network of partners focused on data science and machine learning, with an emphasis on regulated industries like life sciences and banking.Strategic Alliances with Technology Providers: Learn about Domino’s key partnerships with tech giants like Nvidia and AWS, and how these collaborations enhance their platform’s capabilities and value propositions for customers.Collaborative Product Development: Discover how Domino integrates partner feedback into its product development process, enabling quick releases of new features and creating tailored solutions.Orchestrating Multi-Partner Strategies: Ankur discusses the importance of a well-structured ecosystem strategy, highlighting the need for aligned incentives, standardized models, and seamless integration to deliver customer value. Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glass#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era#151 Mike Stocker: Close 40% More Deals with Partner Influence Links & Resources Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.Download The Ultimate Guide to Drive Co-sell Partnerships!Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.a...

    31 min

  7. 27 AGO

    Travis Clinger: Driving Innovation and Partnerships at LiveRamp

    In this episode of Ecosystem Aces, we welcome Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp. Travis shares invaluable insights on how LiveRamp is shaping the future of data connectivity and AI integration, enabling personalized customer experiences across global markets, and how he co-innovates with 170+ partners. Join us as we discuss: Driving Data Connectivity and Personalization: Travis emphasizes LiveRamp’s focus on managing and protecting data while enabling personalized customer experiences, showcasing their ability to drive upgrades through integrated solutions.Global Reach and Regional Expertise: LiveRamp combines global products with regional nuances to meet diverse market needs, transforming inventory into addressable media.Building Strong Partnerships and Co-Innovation: Learn about LiveRamp’s collaborative approach to align with partner needs and market trends.AI and Future Innovations:  Learn how LiveRamp leverages AI for segment selection optimization, advanced analytics, and personalized customer experiences.Advice for Partner Professionals: Travis offers strategic advice on collaboration, metric-driven performance evaluation, and demonstrating tangible value through revenue outcomes. Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glass#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era#151 Mike Stocker: Close 40% More Deals with Partner Influence Links & Resources Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.Download The Ultimate Guide to Drive Co-sell Partnerships!Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.a...

    33 min

  8. 13 AGO

    Justin Davis: How Partnerships Deliver Value in the Modern Marketing Tech Stack

    In this episode of Ecosystem Aces, titled “How Partnerships Deliver Value in the Modern Marketing Tech Stack”, we welcome Justin Davis, Global Strategic Alliances at Tealium. Justin shares his insights on the evolving landscape of strategic alliances and digital transformation and highlights Tealium’s innovative approaches and partnerships. As technology advances, Tealium remains at the forefront, leveraging partnerships to deliver impactful solutions that meet the complex needs of modern businesses. Join us as we discuss:Navigating the Digital Transformation Journey: Justin Davis discusses Tealium's strategic alliance with AWS and their role in marketing automation, emphasizing the importance of collaborative solution-building.Strategic Alignment and Partnership Evolution: Explore the shift from traditional ISV relationships to a multi-party ecosystem involving software providers, cloud platforms like AWS, and other ISVs such as Adobe and Braze.Measuring Success and Overcoming Challenges: Justin highlights the need for measurable metrics in multi-year transformation strategies and Tealium’s customer-centric approach across diverse industries.Collaboration and Co-Innovation: Learn about the pivotal role of collaborative partnerships, with hyperscalers like AWS acting as strategic advisors, and the importance of seamless information exchange between teams.Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glass#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era#151 Mike Stocker: Close 40% More Deals with Partner Influence Links & Resources Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.Download The Ultimate Guide to Drive Co-sell Partnerships!Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, a...

    33 min
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Ecosystem Aces is dedicated to helping partnership leaders unleash the full potential of their partner network. Whether you’re just getting started with ecosystem partners, or you’re looking for advanced strategies and tactics, this podcast is for you.Each episode features topics like: ecosystem partnering, co-selling strategies, co-selling with hyperscalers, building joint solutions with partners, attracting new partners and growing partner programs, go-to-market strategies, optimizing cross-company business processes, improving communication and collaboration with partners, successful career strategies, and more.

Información

  • Creador
    WorkSpan
  • Años de actividad
    2018 - 2024
  • Episodios
    211
  • Clasificación
    Apto
  • Copyright
    © Copyright Sweet Fish
  • Mostrar sitio web
    Ecosystem Aces

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