Monster rebrands to Foundit and loses marketing ethics

Monster India recently rebranded itself as Foundit. The rebranding campaign included a shady idea that Monster got its many employees to do on LinkedIn.

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan explores the unethical LinkedIn tactic in Monster's rebranding announcement!

Tune in to know more!

Monster employees’ LinkedIn posts before the announcement:

Image 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons1-scaled.jpg

Image 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons2-scaled.jpg

Image 3: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons3-scaled.jpg 

Image 4: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons4-scaled.jpg 

Rebranded entity: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/foundit-new-640x1107.jpg 

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