More Than Bread Winners: TV Brings Deserved Respect to The Spoon Trade

Today on Up+Adam, we’re welcoming back a friend and favorite local chef, Jacob Towne of The Spoon Trade in Grover Beach. Jacob and his partner, Brooke, have transformed The Spoon Trade into a Central Coast staple that’s earned attention well beyond California. In September, they were featured on Diners, Drive-Ins, and Dives, putting the spotlight on their unique blend of scratch-made dishes and commitment to fresh, local ingredients. And if that wasn’t enough, Jacob recently took his culinary talents to Guy’s Grocery Games, walking away as the latest champion after facing off in some wild challenges.

We get into everything: the creativity behind The Spoon Trade’s menu, the one dish he thinks best captures their vibe, his time in Flavortown, and how he and Brooke juggle it all—including Grover Beach Sourdough, their artisan bakery just across the street. Listen in for the behind-the-scenes stories, insights on what’s next for this culinary team, and a look at how national exposure has shaped The Spoon Trade’s future.

Follow Jacob & Brooke at The Spoon Trade on Instagram at @the_spoon_trade, and check out Grover Beach Sourdough at @groverbeachsourdough. Visit their official website at thespoontrade.com for their menu, hours, and reservation options. Don’t miss your chance to experience their creations in person at The Spoon Trade in Grover Beach!

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For more behind-the-scenes moments and additional content, follow Adam on Instagram at @adamontheair HERE.

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