Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses

Permanent Equity
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Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses

Small businesses don't stay small on purpose. And the marketplace for small to midsize businesses is messy. Listen in on conversations happening around the Permanent Equity house about private equity, investing, buying, selling, managing, & operating small businesses, and more. The first 40 episodes are the Messy Marketplace audiobook. Having peeked behind the curtain at over 10,000 companies, this expanded audiobook-podcast aims to demystify the buyers, the process, and the inevitable emotional journey that is selling a company.

  1. How to Do Diligence Confidently (Ep. 5)

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    How to Do Diligence Confidently (Ep. 5)

    Emily Holdman and David Cover walk through how to use the Diligence resources found at permanentequity.com and why we hope this project helps more sellers navigate the diligence process confidently.  THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at: https://www.permanentequity.com/diligence   CONNECT Want to connect with Permanent Equity? https://www.permanentequity.com/contact  Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions  Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter  Visit https://www.permanentequity.com/for more   TIMESTAMPS 0:00 Most People Will Only Navigate Diligence Once 1:21 Anyone Should Be Able to Navigate Diligence Confidently  2:16 Resources to Help You Diligence Confidently 3:08 The Checklist 4:33 Building Your Diligence Team 5:59 Essays 6:55 Downloadable Interactive PDF 8:09 Do Diligence Confidently   EPISODE CREDITS Produced by David Cover  Music by Jees Guy   WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT  Visit https://www.permanentequity.com/ for more Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter  Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions  Check out our other podcast episodes here: https://www.permanentequity.com/audio    LEGAL DISCLAIMER This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

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  2. Building Your Diligence Team (Do Diligence Confidently Ep. 4)

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    Building Your Diligence Team (Do Diligence Confidently Ep. 4)

    Diligence requires a team effort. In Episode 4 of Do Diligence Confidently: Navigating the Due Diligence Process to a Deal, Emily Holdman and Taylor Hall give tips for how to assemble your team internally and how to hire external support from intermediaries and lawyers. THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at: https://www.permanentequity.com/diligence   CONNECT Want to connect with Permanent Equity? https://www.permanentequity.com/contact  Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions  Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter  Visit https://www.permanentequity.com/for more   TIMESTAMPS 0:00 Intro & Assembling Your “League of Gentlemen” 1:10 Who In Your Organization Are You Going to Involve? 1:55 Hiring Outside Advisors 6:28 Advice for Hiring a Lawyer 11:43 Advice for Hiring an Advisor or Intermediary   EPISODE CREDITS Produced by David Cover  Music by Jees Guy   WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT  Visit https://www.permanentequity.com/ for more Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter  Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions  Check out our other podcast episodes here: https://www.permanentequity.com/audio    LEGAL DISCLAIMER This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

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  3. The Process: From First Call to Close (Do Diligence Confidently Ep. 3)

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    The Process: From First Call to Close (Do Diligence Confidently Ep. 3)

    In Episode 3 of Do Diligence Confidnetly: Navigating the Due Diligence Process to a Deal, Emily Holdman and Tim Hanson explain what the process of entering into a partnership with Permanent Equity looks like from the introductory call to close. THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at: https://www.permanentequity.com/diligence   CONNECT Listen to the podcast David mentions on “How to Sell A Business in 2023”  https://www.permanentequity.com/content/how-to-sell-a-business-in-2023 Want to start a conversation with Permanent Equity? https://www.permanentequity.com/contact  Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions  Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter  Visit https://www.permanentequity.com/ for more   TIMESTAMPS 0:00 Intro & Three Olds Talking About New Slang 1:41 Step 1: Information Gathering Conversations 3:30 Step 2: IOI (Indication of Interest Letter) 6:54 Step 3: Site Visit(s) 9:15 Step 4: LOI (Letter of Intent) 10:33 Step 5: Diligence 14:05 Step 6: The Business Deal 15:10 Step 7: Purchase Agreement 18:40 Step 8: Close (The Finish and the Starting Line) 20:22 What’s Next?   EPISODE CREDITS Produced by David Cover  Music by Jees Guy   WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT  Visit https://www.permanentequity.com/ for more Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter  Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions  Check out our other podcast episodes here: https://www.permanentequity.com/audio    LEGAL DISCLAIMER This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

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  4. Navigating Due Diligence to a Deal (Do Diligence Confidently Ep. 2)

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    Navigating Due Diligence to a Deal (Do Diligence Confidently Ep. 2)

    Due diligence done right is about building relationships while building the deal. In Episode 2 of Do Diligence Confidnetly: Navigating the Due Diligence Process to a Deal, Taylor Hall and Tim Hanson explain to David Cover and Sarah George-Waterfield the purpose of diligence, why Permanent Equity approaches it with a posture of being helpful, and why problems found in diligence don’t have to be deal killers. THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at: https://www.permanentequity.com/diligence   CONNECT Want to start a coversation with Permanent Equity? https://www.permanentequity.com/contact  Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions  Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter  Visit https://www.permanentequity.com/for more   TIMESTAMPS 0:00 Intro & What Is Diligence? 4:29 Advice for Navigating the Due Diligence Process to a Deal 6:37 Help Your Buyer Confidenlty Take Risk 7:29 What Kinds of Problems Kill a Deal? 9:54 Why We Don’t Play the Gotcha Game 12:31 An Intervention for Taylor's Insanity 14:09 Get Things “Cleaned Up” 17:29 How to Build Trust With Your Buyer 21:23 What Happens When Issues Come Up In Diligence 23:36 Why Diligence Can Feel Overwhelming 26:31 What Would Cause a Deal to Die? 27:54 Our Approach to Diligence 30:03 What’s Next?   EPISODE CREDITS Produced by David Cover  Music by Jees Guy   WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT  Visit https://www.permanentequity.com/ for more Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter  Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions  Check out our other podcast episodes here: https://www.permanentequity.com/audio    LEGAL DISCLAIMER This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

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  5. We've Open-Sourced Our Diligence Process (Do Diligence Confidently Ep. 1)

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    We've Open-Sourced Our Diligence Process (Do Diligence Confidently Ep. 1)

    Due diligence is intense. But it doesn’t have to be mysterious or a gotcha game. In Episode 1 of Do Diligence Confidnetly: Navigating the Due Diligence Process to a Deal, Tim Hanson and David Cover share why Permanent Equity has open-sourced their diligence process and introduce some of the topics and resources to help sellers and investors navigate diligence confidently. THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at: https://www.permanentequity.com/diligence   CONNECT Want to connect with Permanent Equity? https://www.permanentequity.com/contact  Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions  Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter  Visit https://www.permanentequity.com/for more   TIMESTAMPS 0:00 Why Open-Source Our Diligence Process? 2:26 We Built a Lot of Diligence Resources at permanentequity.com  3:34 Diligence Doesn’t Have to Be That Hard 4:34 Let’s Do Diligence Confidently   EPISODE CREDITS Produced by David Cover  Music by Jees Guy   WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT  Visit https://www.permanentequity.com/ for more Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter  Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions  Check out our other podcast episodes here: https://www.permanentequity.com/audio    LEGAL DISCLAIMER This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

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  6. John Marsh: Understanding People - Outside Insights

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    John Marsh: Understanding People - Outside Insights

    John Marsh (Marsh Collective, Redemptification Podcast) cares deeply about people. It’s behind his obsession with restoring irreplaceable real estate in small towns across the Southeast, helping couples rebuild marriages and lives, and connecting individuals with each other and with work that fulfills them and fits their talents and ambitions. John talks with Brent Beshore about how his deep care for and commitment to people (and the long journey it took to get there) has affected how he thinks about life, relationships, hiring people, planning projects, and building teams.   LINKS & MENTIONS FROM THIS EPISODE Watch John & Ash’s story https://faithandco.spu.edu/film-detail/beauty-out-of-brokenness-marsh/  Marsh Collective https://www.marshcollective.com/  Redemptification Podcast http://redemptification.com/    CONNECT John on LinkedIn https://www.linkedin.com/in/john-marsh-1576069/ Brent on twitter https://twitter.com/BrentBeshore Brent on LinkedIn https://www.linkedin.com/in/brentbeshore  Visit https://www.permanentequity.com/ for more Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter  Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions    TIMESTAMPS 0:00 Are We About to Get Marshed? 1:39 When Brent Refused to Meet John 4:22 What Is Marsh Collective & Redemptive Real Estate? 12:35 John’s Story: Beauty From Brokenness  23:52 Nuclear Waste in the Basement of Your Marriage 41:59 Signs of Healthy Relationships 49:46 We’re All Addicts In Some Way 54:06 Tools For Better Relationships 1:08:49 Tools For Better Teams 1:15:59 Belly Flops In Business & Lessons Learned 1:21:18 Living With Joyfulness   EPISODE CREDITS Produced by David Cover  Additional editing & mastering by Ryan Lipman Interlude music by David Cover, Andy Freeman, Rhett Johnson, & Andrew Luley Outro music by Jees Guy   WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT  Visit https://www.permanentequity.com/ for more Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter  Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions  Check out our other podcast episodes here: https://www.permanentequity.com/audio    LEGAL DISCLAIMER This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

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  7. Bill D'Alessandro: The Hard Thing(s) About HoldCos - Outside Insights

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    Bill D'Alessandro: The Hard Thing(s) About HoldCos - Outside Insights

    Why did one of the biggest holdco owners & operators sell his holdco? Bill D’Alessandro talks about what led to the decision to sell all but one of his companies, having to let go of being “the Holdco Guy,” advice for entrepreneurs thinking about operating & owning multiple companies, insights on online marketing, & how he sees AI changing the world forever.   LINKS & MENTIONS FROM THIS EPISODE Bill’s Natural Dog Company https://naturaldog.com/ Acquisitions Anonymous podcast https://www.acquanon.com/  Join the list for Main Street Summit https://www.mainstreetsummit.com/ Read the Messy Marketplace (or go to episode 1 of the Permanent Podcast feed to listen) https://www.permanentequity.com/the-messy-marketplace   CONNECT Bill on twitter https://twitter.com/BillDA  Bill on LinkedIn https://www.linkedin.com/in/billda/ Brent on twitter https://twitter.com/BrentBeshore Brent on LinkedIn https://www.linkedin.com/in/brentbeshore  Visit https://www.permanentequity.com/ for more Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter  Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions    TIMESTAMPS 0:00 Bill Fills Dead Air Time 4:48 HoldCos: A Mailbox Full of Money? 11:19 Letting Go of the HoldCo 16:14 Hitting Rock Bottom & Losing the Plot 25:01 How to Build a Holdco the Right Way 31:54 From HoldCo to OneCo 34:55 When to Go Fast vs. When to Be Patient 41:30 Don’t Buy a Business That’s Too Small 47:50 Handling Layoffs 52:12 Being Vulnerable: Handling Anxiety & Loss 1:08:26 The Additive Effect of Subtracting  1:15:12 Lightning Round: Advice for Small Business Owners & Operators 1:16:16 Lightning Round: Hiring 1:16:38 Lightning Round: Marketing Doesn’t Work 1:18:24 Lightning Round: When to Take on Capital 1:19:13 Lightning Round: How to Sell a Company 1:21:14 Lightning Round: How Much Debt is too Much? 1:21:50 Lightning Round: Stop Using Slack 1:23:51 Lightning Round: Cutting Costs While Increasing Quality 1:24:28 Lightning Round: AI is the Singularity 1:32:26 Advice for Your 25-Year-Old Self: Be Deliberate 1:34:28 Why Brent Can’t Sleep: Main Street Summit   EPISODE CREDITS Produced by David Cover  Additional editing & mastering by Ryan Lipman Intro music by David Cover, Andy Freeman, Rhett Johnson, & Andrew Luley Outro music by Jees Guy   WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT  Visit https://www.permanentequity.com/ for more Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter  Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions  Check out our other podcast episodes here: https://www.permanentequity.com/audio    LEGAL DISCLAIMER This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

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  8. Brett Hagler: Building A New Story - Outside Insights

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    Brett Hagler: Building A New Story - Outside Insights

    What would it look like to approach solving global homelessness with the same spirit of disruption & innovation as a cutting-edge tech start-up? Brett Halger (Co-Founder & CEO of New Story) joins Brent Beshore & David Cover to discuss how New Story is doing just that with 3D printed homes, web3, and experimental tech ventures – and why they are disrupting themselves to create a whole new model and market that increase home supply and provide better access to home ownership. Plus insights on how to scale a company, the best way to solve complex problems, how to make big changes to an organization, and why philanthropy alone won’t make a dent in solving global homelessness.   LINKS & MENTIONS FROM THIS EPISODE Make an impact with New Story www.newstoryhomes.com  Join the list for Main Street Summit https://www.mainstreetsummit.com/   CONNECT Brett on twitter https://twitter.com/BrettHagler  Brett on LinkedIn https://www.linkedin.com/in/rbhagler/  Brent on twitter https:/https://twitter.com/BrentBeshore Brent on LinkedIn https://www.linkedin.com/in/brentbeshore  Visit https://www.permanentequity.com/ for more Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter  Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions    TIMESTAMPS 0:00 The Most Exciting Not-For-Profit on the Planet? 5:25 Why the NEW New Story Model Is Actually Going to Change the World 9:09 The New Story Story 18:51 Why Giving Away Homes Doesn’t Work 26:03 How Does New Story Help Someone? 30:50 Do You Even Cold-Plunge Bro? 32:00 Deciding What New Technology to Adopt: 3D Printing Homes, Web3, AI 37:55 The Pain Points of Scaling 43:10 How to Deal With Going From Massive Growth  to Mounting Challenges 46:27 Leading With Vulnerability & Confidence 49:44 Becoming Who You Want to Be 52:39 Living a Life of Impact 54:18 Why Brent Can’t Sleep: Main Street Summit   EPISODE CREDITS Produced by David Cover  Additional editing & mastering by Ryan Lipman Outro music by Jees Guy   WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT  Visit https://www.permanentequity.com/ for more Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter  Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions  Check out our other podcast episodes here: https://www.permanentequity.com/audio    LEGAL DISCLAIMER This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

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Small businesses don't stay small on purpose. And the marketplace for small to midsize businesses is messy. Listen in on conversations happening around the Permanent Equity house about private equity, investing, buying, selling, managing, & operating small businesses, and more. The first 40 episodes are the Messy Marketplace audiobook. Having peeked behind the curtain at over 10,000 companies, this expanded audiobook-podcast aims to demystify the buyers, the process, and the inevitable emotional journey that is selling a company.

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