Mortgage Marketing Radio

Mortgage Marketing Radio
Mortgage Marketing Radio

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

  1. 3 ОКТ.

    What I Learned Spending Two Days With Alex & Leila Hormozi

    In this episode of the Mortgage Marketing Radio podcast, host Geoff Zimpfer discusses the importance of planning for Q4 and shares key insights from a recent workshop with Alex and Leila Hormozi of Acquisition.com.  He emphasizes the need for mortgage professionals to assess their time management, identify value detractors in their business, and diversify their sources of leads to ensure sustainable growth. Zimpfer also highlights the significance of understanding business risks and the importance of measuring key performance indicators to optimize conversions.  The episode concludes with strategies for building relationships with real estate agents and enhancing brand visibility. Takeaways Plan for the remaining 58 working days of the year.Invest in learning from industry leaders like Alex Hormozi.Identify and mitigate value detractors in your business.Understand the risks associated with key customers and channels.Diversify your sources of business to reduce dependency.Measure your key performance indicators to improve conversions.Focus on solving the primary constraints in your business.Allocate resources effectively to address business challenges.Build relationships with real estate agents for referrals.Aim to become a well-known figure in your local market. Episode Resources: Acquisition.comAcquistion.com Alex Hormozi YouTube Learn More About myAgent Classes Enjoying the Podcast? Leave Us a Review

    18 мин.
  2. 24 СЕНТ.

    Maximizing Instagram Reach

    In this episode, we're sharing a behind-the-scenes listen into our private community of Loan Officers. Every week we meet up for coaching, accountability, and developing our skills and mindset. Once per month, we bring in a special guest expert. This month our special guest is Instagram marketing expert Jen Herman, recognized as one of the top Instagram experts worldwide. Jen shares her insights on the importance of Reels, the latest changes to Instagram metrics, and how to leverage hashtags for both Instagram and Google search engine optimization (SEO). Learn why posting frequency, quality content, and specific hashtags can make all the difference in reaching your audience. Key Takeaways: Reels for Reach & Engagement: Short Reels (30 seconds) are key for reaching new audiences, while longer ones engage current followers. Always include a headline or text in the first second to capture attention. New Instagram Metrics: Instagram now prioritizes views, but reach (unique viewers) is still the most reliable metric for growth and content analysis. Hashtags & SEO: Use 20-30 relevant hashtags in captions to boost Instagram and Google rankings. Focus on specific, niche tags over broad ones like #realestate. Quality Posting Strategy: Post three to five times a week, mixing Reels, feed posts, and carousels. Quality matters more than quantity, so ensure content resonates with your audience. Boosting Google SEO: Enable settings to make Instagram posts searchable on Google, and use keyword-rich captions to improve discoverability on both platforms. Episode Resources: Follow Jenn Herman on Instagram Learn More About Our Private Community & Coaching Double Your Agent Referrals in 90 Days Enjoying the Podcast? Leave Us a Review

    58 мин.
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The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

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