17 min
Motivational Appeals PERSUASION AND THE PUBLIC MIND
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- Society & Culture
The role of feelings, needs, and values in the persuasion process.
Maslow's hierarchy of needs.
The social construction of affect.
Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College
Resources: Persuasion in the Media Age, by Timothy Borchers (book);
Persuasion: Social Influence and Compliance Gaining, by R. Gass and J. Seiter (book);
Social Psychology, by Gilovich, Keltner, Chen, Nisbett (book);
A Theory of Human Motivation, by Abraham Maslow (book or Kindle edition)
The role of feelings, needs, and values in the persuasion process.
Maslow's hierarchy of needs.
The social construction of affect.
Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College
Resources: Persuasion in the Media Age, by Timothy Borchers (book);
Persuasion: Social Influence and Compliance Gaining, by R. Gass and J. Seiter (book);
Social Psychology, by Gilovich, Keltner, Chen, Nisbett (book);
A Theory of Human Motivation, by Abraham Maslow (book or Kindle edition)
17 min