Building Great Sales Teams

Doug Mitchell
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Building Great Sales Teams

Building a successful sales program is a complex task that requires a deep understanding of recruiting, training and sales systems. On this show, we explore proven methods of scaling your sales program. We also cover the challenges entrepreneurs and sales leaders face and how they overcame them because we believe you have to be a great leader in order to build a great team!

  1. 24 FEB

    Brandon Fuchs: Put Your Hammer Away

    In this episode of 'Building Great Sales Teams,' the host reintroduces guest episodes and features Brandon Fuchs, a seasoned builder and renovation expert with over a hundred million in project experience. Now the founder of Elite Builder Society, a coaching community for contractors, Brandon shares insight into his journey from a struggling contractor to a successful business owner. He discusses the pivotal moment when contractors should 'put their hammer away' to scale their business, the importance of confidence and delegation, and the value of helping others succeed. They also touch on the emotional aspects of entrepreneurship, the parallels between sports and business, and the motivations behind launching a coaching business. The episode ends with practical advice for reaching out for coaching through Instagram and emphasizing the importance of building a supportive and lean team.

    46 min

  2. 17 FEB

    Multiple Products or Cross Selling

    In this episode of 'Building Great Sales Teams,' the host explores the critical difference between selling multiple products and cross-selling. Drawing from his extensive experience, he emphasizes the importance of specializing in a single product to retain deep product knowledge and brand loyalty. He elaborates on how fluid cross-selling of additional products post the main sale can enhance customer experience and drive sales success. The episode also touches on practical examples like integrating Check Sammy's partner program for roofers and other service providers. Additionally, the host updates listeners on the upcoming launch of 'TXBizDad' podcast and expresses gratitude for the show's strong listener support and positive reviews.

    15 min

  3. 10 FEB

    Cults and Culture

    This episode delves into the often-negative connotations of the word 'cult' and its intriguing connection to 'culture' within the context of business. Inspired by a client's unique perspective, the discussion seeks to reframe our understanding of cults by analyzing their key characteristics: intense devotion, charismatic leadership, strong group identity, and rigid structures. The script explores how these elements can be applied positively to create strong, effective company cultures without the negative psychological manipulations often associated with cults. Key points include the importance of a compelling vision, charismatic leadership, rituals, and a strong sense of community. The episode offers insights into using these cult-like dynamics to foster personal and professional growth within a business setting, while emphasizing the ethical considerations involved.

    30 min

  4. 27 ENE

    5 Paths to Great Sales Management

    In this episode of 'Building Great Sales Teams,' the host discusses his decision to continue the podcast and elaborates on various aspects of sales management. He explains the importance of managing multiple roles, effective time management, and how to optimize a sales manager's calendar for maximum productivity. Key topics include setting up scopes of work, understanding various management roles, maintaining a pulse on field activities, and creating an effective meeting cadence. The episode concludes with advice on improving specific metrics within a sales team for sustained growth. Listeners are encouraged to share and engage to help grow the podcast.

    20 min

  5. 16 ENE

    B2B Prospecting & Your Pipeline

    In this episode of Building Great Sales Team, the host returns from a brief hiatus to share insights on recent personal and professional experiences, including attending Door to Door Con and working with Check Sammy. The main focus of the episode is on designing effective prospecting activities and SOPs for sales teams. The host emphasizes the importance of consistent prospecting, setting targets, and providing sales representatives with clear instructions. Real-world examples and templates from LinkedIn strategies are shared to illustrate best practices in B2B sales. Additionally, the episode teases the potential launch of a new podcast, TXBizDad, which will cover Texas, business, and family life.

    20 min

  6. 12/12/2024

    The CheckSammy Launch

    In this episode of 'Building Great Sales Teams,' the host returns after a brief hiatus to introduce an exciting new opportunity with CheckSammy, a leading bulk junk and waste sustainability company. Starting next year, the host will serve as CheckSammy's VP of Direct Sales as the company expands into the D2C market. The episode delves into the mission of the CheckSammy Dealer Program, which aims to help dealers unlock additional profits through eco-friendly services like solar panel recycling and bulk junk disposal. The host discusses various products, case studies, and the significant environmental impact of the program, emphasizing sustainability, empowerment, and profitability. The episode concludes with an invitation for interested listeners to join the dealer program and a preview of upcoming episodes focused on planning for 2025.

    18 min

  7. 25/11/2024

    Mastering the Five Around Strategy for Sales Success

    In this episode, the host shares a proven sales strategy drawn from extensive experience as an AT&T dealer, emphasizing the effectiveness of door-to-door approaches. The episode introduces the 'Five Around Strategy,' a method that leverages proximity to existing installations to significantly increase penetration rates in targeted neighborhoods. The host details how this strategy can be applied across various service industries, such as roofing, HVAC, and more. Practical advice on using technicians and salespeople for executing this strategy, enhancing market penetration, and creating more touchpoints with potential clients is provided. Moreover, the host encourages businesses to use this tactic to micro-target neighborhoods and increase marketing effectiveness, ultimately boosting sales performance.

    33 min

  8. 18/11/2024

    Three Steps to a Shorter Sales Cycle

    In this episode of Building Great Sales Teams, the host discusses three effective steps to shorten your sales cycle. The process involves focusing on different prospecting tools, identifying events that trigger the need for your service, and creating a scalable prospecting module. The host provides insights into leveraging referral partners, refining your sales scripts, and tapping into demographics and events that drive quicker decision-making. Practical examples and strategies are detailed to help listeners implement these techniques to achieve a more efficient sales process.

    17 min
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Building a successful sales program is a complex task that requires a deep understanding of recruiting, training and sales systems. On this show, we explore proven methods of scaling your sales program. We also cover the challenges entrepreneurs and sales leaders face and how they overcame them because we believe you have to be a great leader in order to build a great team!

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