Multiplying Yourself: The Next Step in Business Growth

She Needs Profit

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In this episode, Sam Varner sits down with Eda Rosa, Eda Rosa is the founder of Eda Rosa LLC, a legal consulting firm specializing in operations management and staff training. With over 20 years of experience, she has helped attorneys nationwide improve caseload management, develop legal education programs, and enhance client relationships.

A former paralegal with 15 years of experience in Florida, Eda launched her firm in 2017, driven by a commitment to professionalism.

She is also the host of the Let’s Talk Paralegalpodcast, author of the Let’s Talk Paralegal book, and a member of organizations like Lean In and Namati Global Legal Empowerment Network. Eda's mission is to equip legal professionals with essential skills for career growth through various educational platforms.

- Personal Branding: Eda and Sam discuss the crucial role that personal branding plays in establishing credibility and visibility in the legal industry. Eda highlights how her brand has helped her gain recognition, including being invited to speak at a major legal conference.

- Self-Care and Balance: Eda emphasizes the importance of self-care for business owners, noting that maintaining a healthy work-life balance is essential for long-term success. She shares her strategies for staying grounded and focused on her goals.

- Pricing Strategies: One of the biggest challenges Eda has faced is pricing her services correctly. She opens up about the hard lessons she learned about the importance of setting prices that reflect the value of her services and cover overhead expenses. Eda also talks about the need to regularly review and adjust pricing to account for inflation and ensure fair compensation for her team.

- Operational Efficiency: Eda shares her goal of "multiplying herself" within her company, meaning she plans to develop her team and systems to allow her to step back from the day-to-day operations and focus on scaling the business. She also touches on the importance of speaking both the language of paralegals and lawyers to ensure smooth communication and effective consulting.

- Goal Setting: The conversation wraps up with Eda’s advice on setting and achieving goals. She stresses the importance of taking daily action towards your goals and finding balance to sustain momentum in business.

https://www.linkedin.com/in/eda-rosa-law/

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