Murray Gray Turns Courses Into Missions | Episode 360

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Learn how storytelling, achievement recognition and immediate feedback can turn passive content consumption into an active, engaging learning experience. It's a fascinating conversation about the journey of integrating gamification into online education. Our guest, a seasoned entrepreneur, shares insights into how his latest venture, Experiencify, has revolutionized the way students learn by employing a gamification-first approach. If you're struggling with student engagement in your courses, this episode is a must-listen.

Murray's a serial entrepreneur with a single, simple focus in life. He loves building software platforms that make life easier for course creators, business owners, educators, trainers & coaches -- basically, anyone who sells their expertise or needs their learners to engage and learn. Right now he's obsessed with fixing online education using gamification. Online education is an industry that's seeing HUGE growth right now, and at the same time, it's the only industry with a 97% student failure rate. His latest project is called Xperiencify – the world's only gamification-FIRST online course platform, which is solving the problem using gamification, psychology, and ideas borrowed from Silicon Valley. His team of gamification advisors has worked with companies you may have heard of like Google, Tesla, Verizon, Porsche, LEGO and many more household names.

Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.

Guest Links and Info

• Website: xperiencify.com
• LinkedIn: Murray Gray
• Facebook: Murray Gray
• X/Twitter: @iammurraygray

Links to episode mentions:

• Proposed guest: Marisa Murgatroyd
• Recommended book: Actionable Gamification by Yu-kai Chou
• Favorite game: Quake in the early days with LAN parties!

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