Professional drummer for the band, Face to Face, owner of The Music Factory School of Music, and marketing consultant, Danny Thompson, brings you marketing and business tips for the modern music teaching business owner.
The Truth About Trial Lessons And Special Offers
Should you do a free trial class? This question gets asked all the time and is usually followed by a lot of opinions. The real answer is, it depends on your business. What I try to do in this episode is explain the psychology behind offers that convert and offers that sell and dispel a few myths about free trial offers.
The One Thing
What's the one thing... What's the one thing that will make the biggest difference or impact in my business. I've been asked this question quite a few times and in today's episode, I'm gonna try to give my best answer..
Hi, it's Danny, and welcome back to Music Lesson Business Academy...
The podcast is back and I'll be delivering episodes, sometimes weekly, sometimes every other week, but often enough to hopefully keep your mind occupied with ideas, tips, concepts, and philosophies that can help you as a music teaching business professional.
So of course there isn't really just one thing that you can do that will allow you to ignore everything else that's a vital part of any successful business, and still be successful, but there is ONE thing that, if ignored will probably cause you to fail, or at least, certainly limit your success as a business owner, whether in the music teaching space or any other business sector.
That one thing is your ability to manage and mentor people. Notice I didn't say hire or train people. And the reason I didn't include that is because even though being great at hiring talent will have a dramatic positive impact on your business, you can still suck at it and eventually get lucky and hire a good person,. It just may take you much longer.
The skill that is so lacking in the small business world is leadership and leadership comes down to those people skills i mentioned. Managing and mentoring. Most small business owners have no real experience in this area and it's honestly one of the harder things to learn. It's not particularly exciting and sexy and so people avoid it.
I think it's important here to mention the solo prenuars out there. the solo teacher, the solo youtuber. Don't think that this doesn't impact you just because you don't have teachers working for you. Your ability to maintain relationships with other business professionals, customers, students, and people you contract to do work for you such as building your website is crucial to your ability to be uber successful.
Do my employees sometimes piss me off? yes of course they do. Do they disappoint me? Yes? That's just part of having a team of people working for you.
However, they more often delight me. They often inspire me and make me happy and proud that I know them as people. And I would imagine that they probably feel similarly.
Now there are some good books out there that you can read to help get you started down the right path and the classic book" how to win friends and influence people" is still a great book to start with
But the one concept I want to leave you with today is the idea of " Understanding".. Understanding this other person's point of view and where they are coming from. EVEN more so when you disagree with them. You will get much better results when you listen to your employees, customers, or business associate's point of view and say " I understand before you try to influence them in a direction that is more favorable to you.
And the key is you have to try to really understand, not just apply some slogans or phrases that make you sound like a clinical psychiatrist. You have to be you and it has to be real. And again I can't stress this enough, it's not about letting the person be right or even think they are right. It's about letting them feel like they are being heard and allowed to present their point if view.
I recently had one of these talks with a great employee of mine. He didn't want to get the vaccine and he's one of my teachers that does have in-person contact with students. Now I'm a bit of a science nerd and I know he's reading all the wrong stuff and falling victim to the misinformation out there, but I can't really change his mind to the idea of getting vaccinated. But we were able to talk about
Bat Shit Crazy Ventures with Alex Bogusky
In this episode of Punk Rock Business School, I sit down for a chat with Alex Bogusky from Bat Shot Crazy Ventures, a venture capital company based out of Boulder Colorado. Alex was an advertising executive who worked with companies like Coke and Microsoft as was inducted into the advertising hall of fame. He is an author and a Youtuber.
How To Start A 6 Figure Licensing Business with Dave Simon
In this episode of Punk Rock Business School, we talk to Dave Simon from Dave Simon's music and Licensing. Dave took a program he was doing at his business, a music school, and turned it into a product he could license to other music schools. It was so successful that he sold his music school and went full time turning it into a business generating 300k a year with no employees and almost no expenses. Can you say profit margin?
Try Warm Welcome for 3 months for free. Use promo code " PUNKROCK' click this link https://www.warmwelcome.com/?via=danny27
How to increase sales using video emails wih David Jay from Warm Welcome
In this episode of Punk Rock Business School, we talk with David Jay, founder of Warm Welcome. Warm Welcome helps you to increase customer engagement through video. Video bubbles on your website, video email, and much much more. Sit back and hear how David is saving the world, one video message at a time.
GET a killer deal with Warm Welcome! Click the link below and use promo code " PUNKROCK"
5 Things I've Learned Doing Business During The Pandemic
Join me for a solo episode as I talk about 5 things I've learned doing business during the pandemic.
Here's what I use to create amazing email marketing automations.
Friendly and helpful
This is a great, digestible resource for any music studio owner who wants to grow, which is pretty much all of us, right? I've had my studio for 10 years but have only been really leveling it up for the last 3 years. So happy to have found Danny and the great MLBA Facebook group because we've recently gotten to a size that's not manageable unless you do things right.
As my first career was in B2B tech completely unrelated to music or education, I'm less experienced than a lot of music studio owners - but at the same time I can tend to bristle when given advice by self-appointed gurus who are sure their way is the best. But Danny is friendly and approachable, and understands that one size doesn't fit all - he just tells you why he thinks what he thinks is best for most schools, and you can draw your own conclusions from there.
The podcast that got me into marketing and growing my school!
If it wasn’t for the MLBA podcast I would still be sitting in my slow growing music school without the knowledge I needed to push it up a few levels and much faster growth. I tried getting into marketing and business before but it was difficult for me to listen to what I considered dry business talk. But Danny’s podcast and FB group introduced me to ideas expressed by people just like me: musicians who own music schools. Highly recommended!
If you teach, you need to listen to this!
Danny does a great job getting the material across in a way I can understand! Danny inspires me to be bold and try new things. I love marketing and since I teach group classes, I’m always looking to fill one more spot. He keeps it real! Thanks so much for the great resources!