Music, Marketing, and a Bit of Sales ‘Magic' With David Stewart, EVP and CMO, Sweetwater

How vital are authentic customer connections to growing a business? David Stewart, Executive Vice President and Chief Marketing Officer at Sweetwater, suggests that the focus on customer experience is the “magic” behind the company’s massive success. Tune in to learn how David’s lifelong passion for music has fueled a 30-year career at one of the world’s leading musical instrument and audio equipment retailers.

Tune in to learn:

• How David’s love of music led him to Sweetwater (2:30) 
• About Sweetwater and how it started (11:45) 
• About David’s evolution into a marketing leader (23:40)

Mentions:

• “Boston” (Album by Boston)
• “Growing Better, Not Bigger with Steve Robinson, Former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc.” (Marketing Trends podcast episode)

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