Mediaworks Digital Masterclass

Mediaworks
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Mediaworks Digital Masterclass

Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

  1. MW174 | Worldpay Takeover

    11/12/2024

    MW174 | Worldpay Takeover

    This exclusive 20-minute breakfast briefing is tailored to businesses who are looking to make an immediate difference to their bottom line. Join the world’s largest payment gateway provider, Worldpay, in partnership with Mediaworks your digital partner and one of the largest independent digital agencies in the UK, to uncover how a seamless transition to a new payment gateway provider can unlock significant cost savings.   This exclusive 20-minute breakfast briefing is tailored for CFOs and Managing Directors and will showcase: ✅ How quick and straightforward it is to switch. ✅ Save across all transaction types. ✅ Next-day settlements. ✅ Split payments. ✅ Pay by bank. ✅ Fraud protection, and more.   🕒 20 minutes could mean more on your bottom line.

    28 phút
  2. MW172 | LinkedIn for 2025

    12/11/2024

    MW172 | LinkedIn for 2025

    This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement. If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.

    1 giờ 5 phút
  3. MW172 | A Modern Love Story: Why Paid and Organic Social Are Better Together

    24/10/2024

    MW172 | A Modern Love Story: Why Paid and Organic Social Are Better Together

    In this episode, we explore the dynamic relationship between paid and organic social media strategies. Our experts dive into the unique strengths, challenges, and trends shaping each approach, highlighting how both can drive engagement and brand visibility. But the real magic happens when these two strategies are combined. Tune in to learn how integrating paid and organic social can amplify your reach, boost performance, and create a winning digital strategy.

    47 phút
  4. MW171 | Audience First: Mastering Insights and Channel Strategies

    27/09/2024

    MW171 | Audience First: Mastering Insights and Channel Strategies

    In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge.  From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape.  Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.

    55 phút
  5. MW170 | The Importance of Creative in Your Digital Marketing Strategy

    04/09/2024

    MW170 | The Importance of Creative in Your Digital Marketing Strategy

    In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.  Join Mediaworks' Managing Partner Paul Mallett, and Creative Director Andrew Brown for a jam-packed episode full of hints and tips to inject creativity into every part of your strategy.

    48 phút
  6. MW169 | The PPC Playbook: Mastering Trends and Overcoming Obstacles

    25/07/2024

    MW169 | The PPC Playbook: Mastering Trends and Overcoming Obstacles

    In this episode of the Mediaworks Digital Masterclass, our experts dive into the ever-evolving world of PPC advertising. Discover how automation and AI are revolutionising bid management and campaign optimisation, enabling marketers to achieve superior performance and efficiency.    Learn about the emerging technologies that will shape the future of PPC, and gain strategies to stay ahead of shifts in consumer search habits.    Our experts also share practical tips to boost your PPC campaign ROI, integrate PPC seamlessly with other digital marketing efforts, and prepare your business for the privacy-first advertising landscape.    Tune in to arm yourself with the latest insights and strategies, ensuring you stay competitive and maximise your advertising impact in the dynamic world of PPC.

    42 phút
  7. MW168 | Clicks & Codes: Navigating Web Development and UX

    27/06/2024

    MW168 | Clicks & Codes: Navigating Web Development and UX

    Join our experts to align UX design with business objectives, foster cross-team collaboration, and maintain data privacy compliance. In this episode, we discover how your business can ensure web development and UX strategies remain agile amidst shifting commercial goals. We will explore frameworks and methodologies for maintaining flexibility and responsiveness in digital projects.

    51 phút
  8. MW167 | Engage & Convert: Mastering The Art of Paid Social

    21/05/2024

    MW167 | Engage & Convert: Mastering The Art of Paid Social

    In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.

    57 phút
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Giới Thiệu

Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

Thông Tin

  • Nhà sáng tạo
    Mediaworks
  • Năm hoạt động
    2020 - 2024
  • Tập
    176
  • Xếp hạng
    Sạch
  • Bản quyền
    © Mediaworks
  • Trang web chương trình
    Mediaworks Digital Masterclass

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