The Hotel Florist

Franceska McCaughan
  • 4,8 (19)
  • CARRIÈRE
The Hotel Florist

This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.

  1. -23 H

    How Luxury Retail Can Be Annual Income AND What You Need to Know

    In this episode, we're diving into the world of luxury retail and how it can become a consistent, annual income stream for your floral business. I'll share why many luxury brands don't operate with contracts, how I managed to secure a year's worth of income from one, and the strategies I used to handle the complexities of working with brands that have varying budgets for different events. We'll also explore the crucial role of clear communication, especially when navigating last-minute changes, to ensure that your relationships with these high-end clients thrive.    0:30 Why most retail luxury brands don’t have contracts and don’t work on an annual basis 1:40 What I did to guarantee a year's worth of income from a luxury brand 2:30 How to avoid the overwhelm of working with luxury retail brands that have different budgets for different events 3:35 Why it’s so important to communicate with brands every detail and especially when there are changes If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    5 min

  2. -2 J

    How to Become More Confident

    In this episode, we’re diving into the journey of building confidence, especially when it comes to pitching hotels. Confidence doesn’t just appear overnight—it’s the result of repeatedly stepping out of your comfort zone, even when fear is present. I’ll share how embracing curiosity, shifting your self-talk, and pushing through insecurities can transform how you approach challenges. We’ll also talk about the courage it takes to ask for the sale, the power in doing things scared, and why a “no” isn’t the end, but rather an opportunity for growth. Let’s explore how you can cultivate confidence and keep moving forward, no matter what. 0:30 Confidence comes from compounded courage 1:05 Learning how to walk with fear and looking at everything with curiosity 3:00 How to speak to yourself to push through insecurities 4:05 What asking for the sale may feel like, but why you should do it anyway, and do it scared 5:50 No is not a closed door, it’s simply not right now If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    8 min

  3. 31 OCT.

    Is Pitching to High End Retailers the Same as Hotels?

    In this episode, we're exploring the unique dynamics of pitching to high-end retailers versus hotels—two worlds that, while similar, require different approaches. I'll share insights on how luxury brands like Tiffany & Co. structure their floral event contracts and why building strong relationships is key to breaking into this exclusive space. Plus, I’ll reveal how my experience as a hotel florist helped me make connections with prestigious retailers, ultimately leading to opportunities with brands like Tiffany & Co. and Chanel. If you're looking to expand your floral business into high-end retail, this episode is packed with valuable strategies and personal stories to guide you.   0:30 How how-end retail differs from hotels and how every brand is different 1:40 How Tiffany & Co. structure their contracts for floral events 2:30 Why cultivating relationships is so important for getting into the event space 3:53 How you can use your position in a hotel to help you make connections with retailers 6:27 How I became Tiffany & Co’s Florist for the state of Texas 9:10 How I started doing florals for Chanel  If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    11 min

  4. 29 OCT.

    How Core Beliefs Impact Confidence

    Welcome to today’s episode, where we're diving into the powerful connection between core beliefs and confidence. As a hotel florist, I've learned that it's not just about mindset—it's about understanding the deep-seated beliefs that shape how we see ourselves and our work. We’ll explore why some things feel harder than they really are and how this often relates to what’s new rather than what’s impossible. I’ll share my journey of letting go of outdated beliefs that were holding me back and how embracing new challenges has brought me to where I am today. Plus, I'll discuss the core beliefs I hold now that allow me to show up confidently in my business and life. If you’re ready to make a shift in how you approach your work and yourself, this episode is for you!   0:30 How mindset and core beliefs differ and what exactly are core beliefs 1:40 Why things often feel hard when in reality they are just new 4:00 Why it’s so important to release the core beliefs that no longer serve us 6:30 Core beliefs that I had to let go of and new challenges I took on that brought me to where I am today 9:45 What my core beliefs are today that allow me to show up confidently    If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    14 min

  5. 24 OCT.

    How I Navigated Landing My First Hotel Account

    Hey flower friends! Welcome to today’s episode. As a hotel florist, I know firsthand the challenges of breaking into this niche. I'll share where I was in life when I first started working with hotels and why sending emails might not always be the best strategy to get your foot in the door. If you don't have direct experience, don't worry—I'll show you how to highlight the skills you do have. It's crucial to keep control of the narrative when talking with the decision-maker, and I'll explain why. I'll also talk about how I handled a hotel’s request for a sample of my work and the process of walking the decision-maker through my design, ultimately selling them on my idea. Join me for an insightful discussion filled with practical tips and personal stories to help you navigate your way into the hotel floral industry! 0:36 Where I was in life when I first started working with hotels 2:30 Why sending emails might not always get you in the door 4:00 When you don’t have experience, speak to the skills you have 5:45 Why it’s so important to keep control of the narrative 8:05 How I navigated a hotel asking for a sample of my work 10:19 Walking the decision maker through my design and selling him on the idea If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    12 min

  6. 22 OCT.

    If You Feel Like You’re in Survival Mode and Just Trying to Keep “Status Quo”

    Hey flower friends! As a hotel florist, I've been there, feeling stuck in survival mode and just trying to maintain the status quo. Today, we'll explore what's really keeping us at that level and how we can break free. I'll share my personal experience of what survival mode looked like for me and the steps I took to break out of it. We'll discuss the importance of releasing parts of ourselves that our business no longer needs and finding new ways to thrive. Sometimes, what we think is survival mode is actually something else entirely, and we'll dive into uncovering that truth. Join me as we navigate through these challenges and find ways to keep our floral businesses blooming beautifully! 1:05 What's really holding us back at the "status quo." 2:45 My experience with survival mode and how I managed to break free. 6:30 The importance of letting go of roles in your business and replacing yourself. 8:05 Why what we perceive as survival mode might be something else entirely. If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    11 min

  7. 17 OCT.

    How to Push Away Self-Doubt and Keep Moving Forward

    Hey flower friends! Welcome to today's episode, "How to Push Away Self-Doubt and Keep Moving Forward." As a hotel florist, I've faced my fair share of challenges, and I'm here to share what I've learned along the way. We'll start by understanding that entrepreneurship is a journey, not a destination. I'll help you catch that pesky inner critic and challenge those negative thoughts. Plus, I'll give you a tangible way to apply these lessons for your success. Remember, you get to decide which direction you want to go. And finally, we'll explore how keeping the bigger mission in mind helps push away self-doubt and keeps you moving forward. Let's dive in and keep our floral dreams blooming! 0:30 Understanding that entrepreneurship is a journey and not a destination 3:05 Catching the inner critic and challenging your thoughts 5:10 A tangible way to apply these lessons for your success 7:30 You get to decide which direction you are going to go 10:10 How thinking about the bigger mission helps to push away self-doubt and keep moving forward If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    13 min

  8. 15 OCT.

    Building Your Portfolio, Costing Out Designs: What it Takes to do an Actual Hotel Installation

    In today’s episode, I'm excited to share my journey from the corporate world to becoming an entrepreneur. I'll talk about ways you can build a portfolio before ever landing a hotel contract and what you should be doing for business development and inspiration. We'll also cover exercises on how to cost out designs and how my process for hotel installations has evolved over time. If you are looking for inspiration and practical tips to get started as a hotel florist, this episode is for you! 1:00 My evolution from corporate to entrepreneurship  4:27 Mistakes I made when trying to build a portfolio and what to do instead 6:08 What I do for business development and portfolio-building inspiration 8:51 How I cost out designs 11:30 How I do my hotel installs now vs. then If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    14 min
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À propos

This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.

Informations

  • Création
    Franceska McCaughan
  • Années d’activité
    2021 - 2024
  • Épisodes
    90
  • Classification
    Tous publics
  • Site web de l’émission
    The Hotel Florist

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