The Wild Story Of ‘Mr. Tull’ - From Laundromats To $3.5B Hollywood Production Company

Episode 577: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk about mysterious billionaire Thomas Tull. 

Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5

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Show Notes:

(0:00) Blue Collar Billy of The Week: Thomas Tull

(2:29) Moneyball strategy for movies

(5:20) Formula for box office hits: Bigger is better

(7:25) International appeal (specifically China)

(8:22) Data analytics for movie marketing

(13:15) Flywheels at the highest level

(24:31) Moneyball for X

(26:42) Business lessons from the UFC

(31:03) We give Zuck PR advice

(33:02) What Dana White taught me about marketing

(34:06) Level 1: Sell a product

(34:46) Level 2: Sell a solution not a product

(35:20) Level 3: Sell a Lifestyle

(36:55) Level 4: Sell a feeling

(39:18) Level 5: Identity in a box

(46:49) Why Sam's new project will fail

(52:38) Shaan workshops Sam's idea

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Links:

• The Information article - https://tinyurl.com/4csvs9ab

• Legendary - https://www.legendary.com/

• “We Don’t Sell Saddles Here” - https://tinyurl.com/2s39sjzf

• SmartAsset - https://smartasset.com/

• Sam’s List - https://samslist.co/

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

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Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

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