53 min

Myth Buster: FreshBooks’ Paul Cowan Debunks the Single-Source-of-Truth Myth Marketing Trends

    • Marketing

Paul Cowan, CMO at FreshBooks, explains why it's next to impossible for marketers to obtain a single source of truth when it comes to their datasets.

Paul Cowan, CMO at FreshBooks, explains why it's next to impossible for marketers to obtain a single source of truth when it comes to their datasets.

53 min

More by Mission

The Data Chief
ThoughtSpot
IT Visionaries
Mission
Marketing Trends
Mission
The Future of Cities
Mission
Mission Daily
Mission, Stephanie Postles, Albert Chou
The Story
Mission