25 episodes

Get the story behind the biggest and most-interesting brands in business. Hosts Roger Berkowitz (President & CEO, Legal Sea Foods) and Larry Gulko (Entrepreneur & Brand Strategist) introduce you to the names who drive the brands and the discover what makes these successful businesses dominate the competitive landscape. Part-marketing, part-business, all engaging. Subscribe to Name Brands at iTunes or at your favorite podcast provider.

Name Brands Podcast CBS Local

    • News
    • 4.4 • 28 Ratings

Get the story behind the biggest and most-interesting brands in business. Hosts Roger Berkowitz (President & CEO, Legal Sea Foods) and Larry Gulko (Entrepreneur & Brand Strategist) introduce you to the names who drive the brands and the discover what makes these successful businesses dominate the competitive landscape. Part-marketing, part-business, all engaging. Subscribe to Name Brands at iTunes or at your favorite podcast provider.

    Name Brands: Birkenstock CEO David Kahan On Turning Consumers Into Fans

    Name Brands: Birkenstock CEO David Kahan On Turning Consumers Into Fans

    Birkenstock CEO David Kahan joins Roger and Larry in studio. David discusses how Birkenstock embraces its company history and the differences between building a heritage brand vs. building an up and coming one. How do you build a lifestyle brand with an emotional connection to its fans and how do you leverage that connection for future success?

    See omnystudio.com/listener for privacy information.

    • 45 min
    Name Brands: TB12 CEO John Burns On Building a Lasting Brand

    Name Brands: TB12 CEO John Burns On Building a Lasting Brand

    Roger and Larry are joined in studio by TB12 CEO John Burns to discuss the evolution of Tom Brady’s health and wellness brand. Building on his twenty-years of experience in venture capital and executive leadership in the consumer sector, John shares his insight and gives a behind-the-scenes look at what it takes to build a successful and lasting company in today’s fast-changing economy.  

    See omnystudio.com/listener for privacy information.

    • 49 min
    Name Brands: John Hancock CEO Marianne Harrison - The Future Landscape of the Insurance Industry

    Name Brands: John Hancock CEO Marianne Harrison - The Future Landscape of the Insurance Industry

    Roger and Larry welcome Marianne Harrison, CEO of John Hancock, the U.S. division of Toronto-based Manulife Financial Corporation, one of the largest insurers and fastest growing asset managers in the US. Marianne discusses everything from the beginnings of her career in public accounting to her ascent to the top of the male-dominated financial services industry. What are the differences between traditional life insurance and the newly trending ‘behavioral insurance’ and how do insurance companies help us live longer, healthier, more productive lives?

    See omnystudio.com/listener for privacy information.

    • 41 min
    Name Brands: Jeff Smulyan – CEO and Founder of Emmis Communications Corporation

    Name Brands: Jeff Smulyan – CEO and Founder of Emmis Communications Corporation

    Jeff Smulyan joins Roger and Larry in studio. A one-time owner of The Seattle Mariners baseball team, Jeff is Chairman, CEO and Founder of Emmis, Communications Corporation, an Indianapolis–based diversified media company with operations in three U.S. markets. Jeff discusses the challenges in staying fresh and connected with a radio audience to ensure listener loyalty.  In today’s fragmented consumer environment, how does one determine where to best spend their TV and radio ad dollars to create brand awareness? What is the best way to reach those consumers who’s interests align with that of our product or service and what does the future of content development look like?

    See omnystudio.com/listener for privacy information.

    • 33 min
    Name Brands: Perdue Farms Chairman, Jim Perdue

    Name Brands: Perdue Farms Chairman, Jim Perdue

    How do you take chickens and make them into a brand? What’s the secret to becoming the largest producer of organic chicken in the country? Perdue Farms Chairman, Jim Perdue, sits down with Roger and Larry in studio to discuss the trap that most poultry companies fall into and how to build customer loyalty. Plus, Jim explains the biggest business lesson he received from his father, and why he believes that he’s in the people business, not the chicken business.

    See omnystudio.com/listener for privacy information.

    • 44 min
    Name Brands: Sounding Off On Innovation with Bose Chairman Bob Maresca

    Name Brands: Sounding Off On Innovation with Bose Chairman Bob Maresca

    How did noise-cancelling headphones develop into the hot, innovative product they are today? How has Bose Corporation carried on the legacy of Dr. Bose in an era of increasing competition? Bose Chairman Bob Maresca joins Roger and Larry in studio to discuss how he, as a researcher, learned to flex his business muscle to join the executive team and help the audio giant grow. Plus, he shares his experience working with the NFL and how his headphones ended up on the ears of all NFL coaches.

    See omnystudio.com/listener for privacy information.

    • 50 min

Customer Reviews

4.4 out of 5
28 Ratings

28 Ratings

zoeymb ,

Check out this podcast

Great guests and conversations about leadership, marketing and strategy - definitely worth a listen.

BostonGirl18 ,

What a great podcast!

Informative and interesting interviews, recommend checking them out.

Boston Based Bill ,

There are plenty of better marketing podcasts

As I write this there are only two episodes available so I’ll keep listening for a while and hope for improvement. Roger talks too much, steps on his guests and his co-host and eats up an unacceptable amount of time with personal anecdotes, all at the expense of hearing any interesting marketing insights. If you’ve already listened to every other marketing podcast and are desperate for more, give it a try. Otherwise, blow it off.

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