Welcome to NanoSessions with NanoLumens, a podcast where we chat with the experts on all things visualization
Addressing the Insecure Elements of Your Security
The concept of security is a well-worn trope in all industries. However, the weakest link of any system is fairly easy to determine.
On this episode of the NanoSessions podcast, NanoLumens IT Director Tony Tran sat down with Sean Heath to discuss surprising facts regarding most security vulnerabilities.
Quite often, the simplest explanation is the most accurate, according to Tran.
“Your weakest link is always going to be the end user and awareness," he said. "An untrained user is always the weakest link to any security system.”
Another challenge that content managers face is the somewhat unavoidable vulnerability inherent with cloud-based access, Tran explained.
“Basically, you have to operate under these pretenses that it’s not a matter of if it happens, but rather when,” he said.
Taking time to plan for those possibilities during the development stage definitely makes for a better end product, detailed Tran.
“We typically take a little bit longer to deploy our products, because we have to think about all of these scenarios,” he said.
Making Meaning with Media Architecture
Founded with a mission to create a digital wallpaper that would transform the way audiences engaged with their surroundings, NanoLumens pushes the limits of media architecture further and further each year. We’ve found that as digital display technologies grow more prevalent in all facets of daily life, audiences not only expect to see screens in just about every room they enter but also to see these screens integrated into the very fabric of a building’s architecture. Working with renowned content creators like the digital sculptor Refik Anadol and the experts from Second Story and Moment Factory, NanoLumens has helped some of the world’s most sophisticated clients in transportation, communications, and commercial real estate evolve their space from simply a building into an immersive, future-proofed digital environment. We’ve written in this space before about the degrees of freedom in design NanoLumens grants each of our clients but its worth briefly touching on the media architecture successes of a few installations because each represents a remarkable achievement in thinking outside the box.
To read the full blog post, click here.
Disruptive Technology is Being Used to Reduce Interruptions with Joel Krieger of Second Story
A common refrain heard in the Pro AV space is the admiration for all of the newest technological advances. On this episode of NanoLumens' NanoSessions, Joel Krieger, Chief Creative Officer for Second Story, sat down with host Sean Heath and they discussed how the newest disruptive technologies are being used in more subtle ways.
Generally speaking, digital displays have followed a path similar to that of the internet, according to Krieger.
“In the beginning, the internet was pretty interesting and it was like the Wild West. Eventually, it got commercialized and advertising began to really take over," he said.
The digital display industry initially fell into the same pattern of prioritizing the advertising disruption, however, Krieger feels that is changing rapidly.
“We once again have a moment to kind of think about how we treat the ‘built environment’ and how we activate these canvases in a way that’s in service of the people and the business,” he explained.
The recent unveiling of a massive lobby installation, titled “Unify”, reinforces Krieger’s feeling that the next evolution of display technology application will be markedly different that the current digital modality.
“With Unify, we’re not trying to communicate a message; we’re trying to create a feeling for a space,” said Krieger. “There are other ways to calculate value or return on investment from a media piece and it’s not always ‘how many impressions of your advertising message can you get across?’.”
Redefining the purpose of the display is a way of acknowledging the impact of the message displayed on it, as well, according to Krieger.
“What’s the value of how your employees feel in your building? How do you put a value on that," he asked.
Bringing the Best of the Cloud to Locally Hosted DMS with Brice McPheeters
Not everything is in the cloud. In fact, businesses that handle sensitive data such as financial records, medical records, and travel documents must maintain higher network security than ever before. That's sent these businesses off the cloud and back to on-site hosting for their digital display management systems. Until now.
NanoLumens just launched a locally-hosted version of its AWARE digital display management system. Its development was inspired by NanoLumens customers who'd asked for a one-to-one version for local hosting.
"We've been asked a few times from clients 'hey is there a locally hosted version of this?'," said Brice McPheeters, Director of Product Line Management and Customer Service, our guest on this new episode of NanoSessions, a NanoLumens podcast. "We made sure we created a true one to one interface. The exact way you interact with the cloud version was one to one with what we reproduced in the locally hosted version."
McPheeters says ease of use is important because digital is everywhere and used by everybody. It's not just integrators or AV professionals using display management systems.
"Everyone throws that term around but we've actually gone head to head with our competitors," he said. "We're just extremely easy to use as an operator, IT manager, or anyone who's having to educate new users."
How to Decipher Digital Display Technology As a Novice User with Robert Simms
Without a background or steady base of knowledge of Pro AV, it's honestly hard to keep up with all the advanced digital display technology that NanoLumens puts to work in its state-of-the-art displays. Micro LED versus LCD, pixels, pitch, curved display... for a new customer or someone new to the industry, learning and understanding all the terminology is no doubt a challenge.
On this new episode of NanoSessions, a NanoLumens podcast, host Sean Heath welcomed senior copywriter Robert Simms to discuss the learning curve and how he goes about writing copy that'll get read.
"When you're learning how to learn something, first you have to accept the fact you probably don't know anything about the space you're getting into," Simms said. "That was certainly the case with me. When I came to the industry, I had almost zero understanding of how the technology and the industry worked and how people in the industry communicated with each other."
But lacking a background in engineering helped Simms approach learning complex technology with an outsider's or layman's viewpoint.
"My background in communications helped me take a complex subject in engineering and translate it into more simplistic ideas that people without an engineering background will understand," Simms said. "If I had my druthers, I'd write as informally as possible because I've found the most natural way to communicate is to write as you speak."
The Intellectual Property Behind Each NanoLumens Display with Ted Heske
By their very nature, inventions are the first of their kind. That's exciting for someone like Ted Heske, Director of Intellectual Property for NanoLumens who has devoted his life to emerging solutions. On this new episode of NanoSessions, a NanoLumens podcast, host Maggie Shein welcomed Heske to discuss patents and the intellectual property they work with when creating state-of-the-art display technology.
"When you buy a NanoLumens display, that's a significant bundle of unique intellectual property that collectively provides a lot of advantages to our customers," Heske said.
The Georgia-based company is known for creating large-format LED displays such as JFK International Airport’s Terminal 4 digital display that measures 30-foot wide by 10-foot high as well as other first-of-its-kind creative technology displays.
As a former inventor of consumer products himself, Heske said patents and intellectual property are interesting because it's uncharted territory.
"If an idea is worthy of a patent, that means no one has done it before," Heske said. "That's a constant source of novelty and a problem solver myself, I'm always interested in understanding how new things work."
Heske also discussed the most significant patents in NanoLumens' arsenal of intellectual property and what makes those pieces of display technology so important.