Narrowing Your Niche with Samantha Hornsby

SUMMARY

This time, we’re conducting a memorial for What The World Thinks. Its ghost, Samantha Hornsby, shares her story of wearing many too many hats at once, how she learnt the hard way about the value of niching, and we discuss the main lessons she’ll be taking into her next creative project.

So, summon your headphones and brace yourself for a spine-tingling and thought-provoking journey through the podcast graveyard.

This unearthly podcast is conjured for you by OneFinePlay, your gateway to otherworldly entertainment.

TIMESTAMPS

01:59 Intro

05:42 Challenges of being your own editor

10:26 Frustrations of trying to keep control

15:44 Editing alone was a big mistake

18:03 The power of niching

19:36 Podcast predictions for the future

26:04 What resurrection of the show could look like

32:04 Outro

QUOTES

"I really think it can transform a listening experience, by which I mean, like, the fading in and out, the music behind it. You can make things a lot more emotional with, like, good sound design."

— Samantha Hornsby

"I found it really interesting how everyone was, like, united by this single experience that we were all going through, and we were all talking about the ways we think it would change the world, you know, the ways that we think it would change the way that we live, like, the way that we, you know, it'll change the interactions between us."

— Samantha Hornsby

ABOUT THE GUEST

Samatha is the co-founder of ERIC. She's obsessed with career education and working on championing careers in the creative industries.

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ABOUT THE HOST

James Bishop (40), is the founder of OneFinePlay and one of the leading voices in podcasting.

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