National Price Differences - Ron Nash - Laticrete

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Why does one store have a product priced at X amount of dollars and another at Y? Why does the price change as I move through different regions of the country? What goes in to pricing a product for national distribution? Why is having this conversation with other installers who don’t understand the big picture a pointless exercise?

Multi-time guest, fan favorite, and friend of the show, Ron Nash returns to the Floor Academy Podcast to discuss national pricing by looking at raw material costs, manufacturing, logistics, purchasing power, and the ever so important business model. A husband, father, photographer, artist, mentor, and President of Laticrete North America, Ron will bring his expertise from working with one of the largest tile constructions companies.

Listen in this week to learn how you can take this broader picture of market dynamics to help yourself on the micro side.

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