Navigating AI & Data Privacy in Marketing

In this episode, host Vera Shafiq delves into the critical issue of using AI tools in marketing while safeguarding proprietary and sensitive data. Highlighting popular AI tools like Copilot, ChatGPT, Gemini, and Perplexity, Vera addresses the concerns surrounding data privacy and security. The episode also explores DeepSeek, a new AI model from China, discussing its potential and inherent risks. Vera shares best practices for utilizing AI tools safely, emphasizing the importance of anonymizing data, and introducing solutions like private AI models and enterprise AI systems with strict data governance controls. The episode concludes with a look into synthetic data as a method to train AI models without compromising privacy.

00:00 Introduction to the Podcast

00:29 The Importance of AI and Data Privacy

01:51 DeepSeek: The New AI Model from China

05:39 AI Data Landscape and Best Practices

07:00 Using AI Tools Safely

11:38 Advanced AI Solutions for Enterprises

15:01 Conclusion and Key Takeaways