Navigating B2B Marketing: Strategies for Success

Episode 3: Navigating B2B Marketing DynamicsIn this episode of the Madroit podcast, hosts Jordan Haynes and Winston Hofer dive deep into B2B marketing. They discuss the differences between B2B and B2C marketing. They cover how to manage relationships well, the importance of brand and story, the role of technology and automation, and strategies for smooth marketing to sales handoff.

Introduction: Welcome, welcome, welcome everybody again to the Madroit podcast...

Marketing vs Sales in B2B vs B2C: how does the relationship and focus change based on being in either a B2B or a B2C setting?...

Pain Points in B2B Marketing: Yeah. I mean, there's a lot, right. But talking about pain points and why people might struggle with it...

Focusing on Brand and Story: big time. And that's, that for me is like the companies that do B2B marketing really, really well are focused on...

The Role of Relationships and Technology: Oh, absolutely. Yeah. Um, I mean, the relationship part of it's always going to be there, right?...

Marketing and Sales Handoff: I think you hit the nail on the head and I love what you said about automation right there, because I think that's one of the, that's a pain point in itself,...

Education and Building Awareness: Absolutely. Yeah. Like the education piece, awareness builds awareness, right?...

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00:00 Introduction to the Madroit Podcast

00:22 Diving into B2B Marketing

01:14 Understanding Pain Points in B2B Marketing

01:59 Building Brand Awareness and Trust

03:47 The Role of Technology in B2B Marketing

05:21 Balancing Marketing and Sales Efforts

06:33 The Power of Education in Marketing

08:10 The Importance of Validation and Visibility

09:14 Conclusion and Call to Action