Navigating Content Strategy Across Platforms with JT Barnett

JT Barnett, a former professional hockey player and also the Founder and CEO of CreatorX, joined Erik Torenberg to share his journey from being the 'vibes guy' in the locker room to becoming an influential figure at the intersection of content and commerce. They also discuss the evolution of social media platforms, future of social media, creator financing, and the role of creators in shaping modern businesses. This conversation was recorded in 2023. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

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LINKS:

🎥 YouTube: https://www.youtube.com/@jtbarnett

Tik Tok: https://www.tiktok.com/@jtbarnett

Instagram: https://www.instagram.com/jtbarnett 

Website: https://www.barnettx.com/jt

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X / TWITTER:

@eriktorenberg (Erik)

@jtbarnett (JT)

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TIMESTAMPS:

(00:00) Intro 

(00:29) From hockey to CreatorX

(03:45) Creator economy and business strategy

(06:42) Future vision: JT's empire

(10:36) Evolution of platforms

(14:16) Role of new platforms and technologies

(15:51)