Navigating Corporate Advocacy

Join Eric Scheer, President & Chief Strategy Officer at Seed Strategy, and Dr. Jeremy Cochran, Research & Development Manager at Burke, Inc., as they share how to best navigate the complexities of corporate advocacy! 

They’ll discuss recommendations for promoting causes that align with your brand’s purpose while also supporting business goals. Discover six key strategies to amplify your brand’s authentic corporate advocacy while managing risks in this Burke BeyondMeasure podcast episode. Don’t miss this opportunity to learn from both a research and a marketing expert and apply their dual insights to your own brand strategy!

For more information on Burke’s Brand Strength Monitor – a modern framework for measuring the power of your brand – and how it can help move your business forward, visit: https://www.burke.com/brandstrength/

Additionally, you can explore more on this topic in Burke's BeyondMeasure blog article linked below:

How to maximize the benefits and avoid the pitfalls of corporate advocacy — Burke, Inc.

To learn more about Burke, Inc. visit our website: Burke, Inc. | Marketing Research & Innovation Firm

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