In this episode of The Remote CMO, Micah Hirschman, Chief Marketing Officer of JumpCloud, shares his experiences in leading a fully remote marketing team for a global IT management platform. Micah discusses JumpCloud's approach to remote work, strategies for fostering creativity and trust in a distributed team, and his views on current marketing trends.
Key Topics Discussed:
- JumpCloud's marketing team structure, including the integration of SDRs into the marketing department
- Strategies for driving creativity and collaboration in a remote environment
- Building trust and fostering human connections in virtual teams
- The importance of Service Level Agreements (SLAs) between marketing and sales
- Adapting marketing strategies to different business cycles and market conditions
- The role of AI in B2B marketing and its current impact
- Account-based marketing: reality vs. hype
Actionable Takeaways for Remote Marketing Leaders:
- Be intentional about meeting types to drive creativity (fact-sharing, brainstorming, decision-making)
- Prioritize human connection and small talk in one-on-ones to build trust
- Implement a culture of feedback, starting with low-stakes feedback
- Use the "do, try, consider" feedback model to guide team members
- Create detailed SLAs between marketing and sales to improve collaboration and accountability
정보
- 프로그램
- 주기매주 업데이트
- 발행일2024년 7월 12일 오전 3:52 UTC
- 길이27분
- 에피소드11
- 등급전체 연령 사용가