Navigating from MVP to Meaningful Business: How to find sustainability for your SaaS quickly

In this episode of the SaaS Insiders podcast, host Vlad Hu interviews Jonathan Chang, founder and CEO of Markit Social, on the topic of finding and perfecting a target audience, achieving product market fit, and maintaining a healthy work-life balance while running a SaaS company.

Chang shares his experience and insights on these key topics, including the importance of experimentation, messaging, and mental and physical wellness.

This podcast is sponsored by the SaaS Insiders Studio.SaaS Insiders Studio helps SaaS founders build their minimum viable products and prototypes so they can launch quickly and find a product market fit.

The Sass Insiders Studio works with non-technical founders that are on the pre-seed or seed stage to help them execute on their product vision.

Learn more and reach out at the following link - https://www.linkedin.com/in/vladhu-saasconsultant/

In this episode, we cover the following:

[00:04:05] Starting a company during COVID.

[00:07:31] Building a lean SaaS team

[00:13:31] Text message based event platform.

[00:20:52] Ads too early can harm.

[00:30:41] Focusing in go-to-market strategy.

[00:38:22] Building fast and iterating fast.