Navigating The Future Of UGC And Influencer Marketing

Welcome to eCommerce Fastlane. Today, my guest is Danil Saliukov the Co-Founder and CEO Of Insense.

In this episode, Danil shares his expertise on navigating the evolving landscape of digital advertising and creator commerce, particularly focusing on:

Privacy Changes Creator Economy TikTok Shop

Danil shares strategies for adapting to iOS privacy updates, leveraging user-generated content, and maximizing opportunities in the creator economy. He introduces various creator compensation models and explains how brands can effectively partner with creators in today's digital landscape.

Throughout our conversation, we explore:

• Adapting to iOS privacy changes in digital advertising
• Understanding the evolution of creator commerce
• Maximizing TikTok Shop opportunities
• Managing creator content rights
• Implementing hybrid compensation models

Whether you're a founder, entrepreneur, or marketing expert, this episode offers valuable insights to help you improve your content strategy and enhance customer acquisition for your Shopify-powered brand.  

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.