Invest in You

Fredrik Sandvall, Ivan Sandvall, Charlie Sandvall
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Fredrik, Charlie and Ivan Sandvall sharing ideas and interviewing world-class entrepreneurs and influencers. Invest in You is about investments, entrepreneurship personal development and doing fun things. They hope to inspire you to take action, helping others and yourself plus enjoying the journey we call life.

  1. 13H AGO

    Lessons from Bill Wilner on Personal Growth and Business Success

    Today, Fredrik sits down with entrepreneur Bill Wilner, who shares insights on SEO, affiliate marketing, and building supportive communities for ADHD entrepreneurs. Bill discusses his journey from living in an RV to creating a thriving online community called Focus Founders, aimed at helping ADHD individuals focus and succeed without burnout. He also highlights the benefits of affiliate marketing, where entrepreneurs can earn income without the burden of product delivery. KEY TAKEAWAYS Creating a successful community involves offering free value and building personal relationships with members. Engaging with individuals and connecting them to one another fosters a sense of belonging and encourages participation. SEO is not dead; it is evolving with the rise of AI. While traditional SEO principles still apply, optimising for AI search engines requires a focus on brand mentions across various platforms rather than just backlinks. Affiliate marketing allows entrepreneurs to generate income without the burden of product fulfilment. This model can create a stable revenue stream if combined effectively with SEO strategies. Continuous self-investment through courses, coaching, and personal development is crucial. This investment is seen as an asset that remains with an individual and contributes to long-term success. Individuals with ADHD can leverage their unique capabilities to excel in entrepreneurship. Recognizing and embracing these traits can lead to greater focus and productivity, allowing them to build fulfilling lives and businesses. BEST MOMENTS "I am an entrepreneur. My passion project is helping other ADHD entrepreneurs to focus and build lives that they love without burning out or getting overwhelmed." "The reason that it was picked up that people were interested in it is because it had recurring traffic thanks to the SEO efforts that was stable and reliable." "If you want to get found more, basically what you got to do is show up in more places across the internet." "What's not to like about [affiliate marketing]? You get paid and you don't have to fulfil, you don't have to deliver." "Just get out there and do what you love. Whether you think you can or you think you can't, you're right." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

    32 min

  2. 2D AGO

    Who Owns AI? Exploring the Role of the Chief AI Officer in Modern Businesses

    Fredrik interviews Chris, a Chief AI Officer, to explore the evolving role of AI in business. They discuss the importance of having a dedicated AI leader who understands both technology and business operations, emphasising that this role should focus on optimising processes rather than being purely technical. Chris shares a compelling case study from a commercial construction client that achieved a 27% productivity increase through AI training, highlighting that small teams can yield significant results. KEY TAKEAWAYS The Chief AI Officer should be a non-technical executive who understands the business and can leverage generative AI to optimise operations and enhance productivity, rather than being solely focused on IT or data science. Before implementing AI tools, companies should establish clear usage policies and provide training to ensure employees understand how to use AI responsibly and effectively, mitigating governance concerns. Businesses can begin their AI journey with small pilot projects involving a limited number of team members, which can lead to significant improvements in productivity without the need for a large-scale rollout. Many employees may use AI tools without the knowledge of their leaders, which can pose risks related to data privacy and security. Companies should proactively assess and manage this shadow usage. Providing detailed context when interacting with AI tools can significantly enhance the quality of the output. Using dictation to convey thoughts and context can lead to more nuanced and relevant responses from AI models. BEST MOMENTS "If you focus on having it be an IT function, I think that if anything, they'll move slow and they'll complicate it. It really does need to be somebody on the team at the executive level." "You don't have to start big. It doesn't have to be this huge enterprise-wide rollout. You can start with a small team." "Most executives that we talk to may say, 'We don't allow AI to be used yet,' but the truth is, there's this concept called shadow usage." "As soon as you actually pay for any of these LLMs, at least you create some kind of fundamental barrier." "If AI and using AI to support you is not part of that learning curve for you, I would suggest that you have an expiration date for your expertise." VALUABLE RESOURCES https://www.linkedin.com/in/doctordaigle/ ChiefAIOfficer.com https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

    37 min

  3. SEP 2

    The Impact of AI on Social Media and Personal Authenticity

    In this episode, Fredrik emphasises the critical importance of understanding AI fundamentals in today's fast-paced work environment. He shares his extensive experience with digital tools and AI, dating back to 2005, and highlights how these technologies can significantly enhance productivity. Fredrik encourages listeners to leverage AI as a virtual assistant to streamline tasks and improve output, warning that those who resist adopting these tools risk being left behind. KEY TAKEAWAYS Understanding the fundamentals of AI is crucial in today's work environment, as it can significantly enhance productivity and efficiency. Fredrik shares personal experiences with technology from the early 1980s, highlighting a long history of engagement with digital tools and programming, which has provided a foundational knowledge that is now complemented by AI. Many people have access to AI tools through platforms like Google Workspace and Microsoft Workspace, which can serve as virtual assistants, helping to streamline tasks and improve output. As AI-generated content becomes more prevalent, it is essential to maintain a personal touch in social media interactions, ensuring authenticity and human connection in communications. Fredrik reflects on the challenges of balancing a demanding career with family life, emphasising the importance of making conscious choices that prioritise family while also pursuing professional goals. BEST MOMENTS "In today's landscape, you are really losing out if you don't learn the fundamentals of AI." "I can ask really powerful questions to AI and then I can ask AI to refine it further." "People who are empowering AI to simplify their tasks at work, they will outpace you." "It's okay to fail. I failed by being a super present dad, but I've also been successful in staying in touch with my kids." "Trust me, it is all cyclical. It will come back. And often when we least expect it." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

    24 min

  4. AUG 14

    The Future of E-Commerce: How AI and Market Shifts are Creating New Opportunities

    Fredrik interviews Neil Twa, an expert in e-commerce and brand development. They discuss the significant growth in the e-commerce sector, drawing parallels to the internet boom of the late 90s. Neil emphasises the importance of understanding market dynamics, particularly the shift towards higher-priced products for profitability. Key takeaways include the necessity of leveraging data for product selection, the importance of not becoming emotionally attached to products, and the value of a strategic approach to brand building. Neil also introduces his innovative software, Cayman, designed to identify high-demand products and optimise profitability. Listeners are encouraged to adopt a data-driven mindset and focus on long-term brand success rather than short-term gains. The episode concludes with insights on creating generational wealth through strategic e-commerce ventures. KEY TAKEAWAYS E-commerce Growth and Market Opportunities: The e-commerce industry has experienced significant growth, particularly accelerated by the pandemic. There is a current window of opportunity reminiscent of the late 90s, with many sellers exiting the market, creating space for new entrants. Focus on Profitability: It's crucial to prioritise net profitability over revenue. Aiming for a minimum of 20% net profit on each brand is essential for sustainable business growth, rather than just focusing on high revenue figures. Product Development Strategy: Launching multiple products within a single brand allows for testing and understanding market demand. The approach should be data-driven, focusing on customer needs and profitability rather than emotional attachment to specific products. Utilisation of Technology and AI: Leveraging advanced software and AI tools can provide insights into market opportunities and customer demand, enabling businesses to make informed decisions about product development and marketing strategies. Long-term Business Value: Building a brand with a focus on customer outcomes and continuous innovation is key to creating a business that is valuable for potential future exits. Understanding the importance of branding over individual products can lead to long-term success and wealth generation. BEST MOMENTS "We have seen just tremendous growth in brands that is like nothing I've seen in the last year since 2013." "The speed and friction has declined, which means the implementation and the learning curve has changed." "What I want is a minimum 20% net profit on every brand." "Don't marry your products. Yes. Do not marry the product, marry the brand." "When you operate under the wrong strategy, eventually you'll figure out that those tactics are just trading more time for money." RESOURCES https://www.linkedin.com/in/neiltwa/ Claim your free copy of Neil's book⁠ by going to this link https://www.voltagedm.com/freebook and enter the discount code SANDVALL, and our system will handle the rest. ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

    28 min

  5. AUG 12

    The Power of Education and Mentorship in Property Investing with David Seymour

    Frederick engages with David Seymour, a former firefighter turned successful real estate investor and reality TV star. David shares his journey from a working-class background in London to thriving in the American real estate market. Key takeaways include the importance of investing in oneself through education and mentorship, as well as the mindset shift from asking for money to offering investment opportunities. David emphasizes the value of building credibility and relationships with potential investors, particularly through education and transparency. He discusses the significance of understanding market dynamics and the benefits of real estate investments, including tax advantages. The episode highlights the necessity of perseverance and adaptability in business, encouraging listeners to embrace opportunities and face challenges head-on. David's insights serve as a guide for aspiring investors looking to navigate the complexities of real estate and personal finance. Investing in Yourself: Continuous personal development is crucial. Engaging with people who are already successful in your desired field can provide valuable insights and opportunities. Mindset Shift on Capital Raising: Instead of asking for money, frame it as offering an opportunity. This approach can help build trust and credibility with potential investors. Education and Transparency: Educating potential investors about the real estate market and investment strategies can empower them to make informed decisions, leading to stronger partnerships. Importance of Preparedness: Luck often favours those who are prepared. Being emotionally and strategically ready to seize opportunities can significantly impact success. Tangible Investments: Real estate offers a sense of security and tangibility for investors. Owning a piece of property allows individuals to feel more connected to their investments, reinforcing the value of real estate as a solid investment strategy. "I am never, ever, ever asking for money. I'm offering an opportunity." "The definition of luck is where opportunity is paired up with preparedness." "Application is the key to salvation. It's not knowledge." "You can go the long road, which is 25, 30 years of success, or you can build some education platforms." "Investing in me basically means facing the fear and doing it anyway." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

    36 min

  6. AUG 4

    The Art of Closing: Emotional Engagement Meets Logical Justification

    Fredrik shares 24 proven sales moves designed to boost your close rate by 33% or more. Emphasising the importance of shifting from a seller mindset to a strategist approach, he encourages listeners to build trust and allow clients to feel in control during the sales process. Key takeaways include the necessity of thorough discovery through asking the right questions, diagnosing client needs without premature prescriptions, and selling with logic while closing with confidence. The episode also highlights the significance of emotional engagement in sales, using storytelling and social proof to reinforce value. KEY TAKEAWAYS Shift Your Mindset: Transition from viewing sales as a negative experience to understanding it as a strategic process. Embrace the idea that selling is about guiding the customer rather than manipulating them. Build Trust Through Connection: Establish rapport with potential clients by engaging in personal conversations and demonstrating genuine interest in their needs and values. This connection is crucial for building trust. Focus on Discovery: Prioritise asking questions to uncover the client's history and current situation. This discovery phase is essential for understanding their needs and determining if your solution is a good fit. Close with Logic and Emotion: While emotions drive purchasing decisions, logical reasoning is vital during the closing phase. Use logical justifications and social proof to reinforce the value of your solution. Control the Frame: Allow clients to ask questions and express concerns, but also guide the conversation to highlight the unique aspects of your offering. Position yourself as a solution provider rather than a commodity. BEST MOMENTS "Your story is unique. Your track record is unique. They are unique. Whatever solution might be together is unique." "You love to buy, but you hate to be sold to. Hence, allow them to feel in control of the call." "If it's not a fit, don't pitch. Customize whatever it might be if you're not confident, don't try to close." "Sales is emotion; closing is about logic. Like this does make sense, like I need to be nice to see." "You are not from a seller point of view, like in a position where you have to sell. Time pressure is not kind." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. EPISODE RESOURCES And one final thing — if you’ve been following Alex Hormozi like I have, you know he drops game-changing insights in every book. His next one launches August 16, and if you want access to the live event and all the bonuses, go to: shop.acquisition.com/pages/register?via=trustfredrik That’s my personal affiliate link — I recommend it because I believe in the value.Get it. Read it. Use it. Until next time — go close something meaningful.I’m Fredrik, and this is Invest in You. CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

    12 min

  7. JUL 31

    Entrepreneurship Through Acquisition: A New Path to Business Ownership

    In this episode Fredrik engages with Harry Ratcliff, an expert in mergers and acquisitions (M&A) and co-founder of DealSage. They discuss the importance of momentum in the M&A process, emphasising that timely preparation and clear communication can significantly enhance deal success. Harry shares insights from his investment banking background, highlighting common pitfalls buyers face, such as inadequate due diligence and misaligned expectations with sellers. He introduces the concept of "entrepreneurship through acquisition," showcasing how aspiring entrepreneurs can benefit from acquiring existing businesses rather than starting from scratch. KEY TAKEAWAYS Momentum is Critical in M&A: Maintaining momentum throughout the M&A process is essential for success. Delays and uncertainties can derail deals, so it's important to keep all parties informed and engaged. Understanding the Lower Middle Market: There is a significant opportunity in the lower middle market, where businesses with lower EBITDA figures are often overlooked. This space is characterised by a lack of transparency and structure, presenting both challenges and opportunities for buyers. Importance of Diligence: Buyers often fail to conduct proper due diligence, which can lead to unforeseen issues later in the process. Understanding the historical and current state of a business, including legal matters and employee transitions, is crucial. Creative Deal Structuring: Creative deal-making can involve various structures, such as seller notes and earnouts, which align the interests of buyers and sellers. These structures can help manage risk and ensure that both parties feel secure in the transaction. Leveraging AI for Transparency: Advances in AI can provide valuable insights and streamline the due diligence process, allowing buyers to make informed decisions quickly. The goal is to reduce the time spent on deals that may not be viable, enhancing overall efficiency in the acquisition process. BEST MOMENTS "The number one key to a successful M&A process is momentum. Time kills all deals, and if processes start to lose speed, uncertainty creeps in and derails everything." "There's this entire lower middle market industry, and people are buying these businesses. My mind was blown; I wanted to understand this space more." "Creative deal making is really one way how deals are being made in terms of finding a problem solution for the buyer and seller." "We want to stop you from buying a business that you shouldn't. We want to create way more transparency in this traditionally opaque space." "Finding the right partner is always a challenge. It can really just be a 10X, not a 2X, to have the right partner on board." RESOURCES https://www.linkedin.com/in/harryratcliff/⁠⁠ ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

    36 min

  8. JUL 17

    The Importance of Early Legal Guidance for Entrepreneurs: Lessons from David Sclar

    David Sclar discusses the importance of collaboration in business, emphasizing that expertise in a specific domain, such as marketing or law, should not overshadow the need for teamwork. Sclar shares insights from his time at Harvard, highlighting the value of continuous learning and adaptability. He addresses the legal considerations for entrepreneurs, particularly in the healthcare sector, stressing the significance of early legal consultation to avoid costly mistakes. Sclar also discusses the intersection of health and privacy, urging businesses to be mindful of data handling. Additionally, he shares personal health tips, including the benefits of integrating protein powder into coffee and the importance of weight training. KEY TAKEAWAYS Collaboration Over Competition: Success in business requires collaboration among various departments, rather than individuals asserting their expertise as the sole authority in the room. Importance of Early Legal Consultation: Entrepreneurs should engage with legal professionals early in their business journey to avoid costly mistakes and distractions later on, particularly in areas like compliance and shareholder agreements. Health and Wellness Integration: Maintaining personal health is crucial for overall performance. Incorporating exercise, proper nutrition, and mindfulness into daily routines can significantly enhance well-being and productivity. Practical Knowledge Sharing: Books and resources that provide actionable insights and practical tips are invaluable. They should focus on real-world applications rather than vague advice, enabling readers to implement changes immediately. Value of Connection and Service: Investing in oneself involves recognizing personal desires for connection and service. Engaging in activities that fulfill these needs can lead to a more meaningful and satisfying life. BEST MOMENTS "It's more about collaboration and implementation." "I find that to be a personally motivating and fascinating space... I love helping with people who are innovative." "It pays to think about... compliance... where you're going to have some friction." "You have to keep looking for resources and opportunities." "It's better to say it right in the first place." RESOURCES https://www.linkedin.com/in/davidsclar/ davidsclar.com ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

    33 min
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About

Fredrik, Charlie and Ivan Sandvall sharing ideas and interviewing world-class entrepreneurs and influencers. Invest in You is about investments, entrepreneurship personal development and doing fun things. They hope to inspire you to take action, helping others and yourself plus enjoying the journey we call life.

Information

  • Creator
    Fredrik Sandvall, Ivan Sandvall, Charlie Sandvall
  • Years Active
    2018 - 2025
  • Episodes
    159
  • Rating
    Clean
  • Copyright
    © 2025 Fredrik Sandvall