In this episode of Construction Disruption, hosts Todd Miller and Ryan Bell of Isaiah Industries engage in a lively and informative discussion with Katie Smith, founder and Fractional Chief Marketing Officer of Wildpath Consulting. Katie shares insights on the impact of authentic and truthful marketing, the evolving customer journey, and her unique approach to helping businesses grow sustainably through customized marketing strategies. She also explains how her background as a wilderness guide influences her approach to guiding companies through the complexities of modern marketing. Filled with anecdotes, professional advice, and laughter, this episode is a must-listen for businesses looking to enhance their marketing efforts.
Timestamps
00:00 Introduction and Co-Host Banter
01:11 Introducing the Challenge Words
01:34 What Makes a Business Stand Out?
02:19 Guest Introduction: Katie Smith
03:17 Katie's Background and Marketing Journey
04:50 The Role of a Fractional CMO
06:48 Wilderness Guiding and Marketing Analogies
12:34 Marketing vs. Branding
21:32 The Power of Authenticity in Business
22:49 Identifying Ideal Clients
24:24 Building a Custom Marketing Strategy
25:52 Success Story: Transforming a Metal Manufacturer
32:03 The Importance of Marketing and Sales Alignment
32:47 Trends to Watch: AI in Marketing
34:17 When to Hire a Fractional CMO
35:36 Rapid Fire Questions
39:40 Conclusion and Contact Information
Connect with Katie Online
LinkedIn:https://www.linkedin.com/in/katiesmithwildpath/
Website: https://followthewildpath.com/
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This episode was produced by Isaiah Industries, Inc.
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Información
- Programa
- FrecuenciaCada semana
- Publicado25 de septiembre de 2024, 11:00 UTC
- Duración42 min
- Episodio139
- ClasificaciónApto