The Marketing Architects

Marketing Architects
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The Marketing Architects

Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

  1. -15 Ч

    Nerd Alert: Why You Should Invest in Attention

    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how attention metrics correlate with profitability across different media channels, diving into new research that reveals surprising insights about the relationship between consumer attention and campaign success. Topics covered:    [01:00] "Maximizing Profit Through Attention"[02:00] TV's dominance in attention metrics[05:15] Cinema vs. TV vs. digital attention rates[07:00] Cost per 1000 attentive seconds[08:30] Moving beyond reach and frequency[09:45] The balance of attention and persuasion    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.   Resources:  Rooney, R., & Basset, D. (2024). Maximising profit through attention. Ebiquity & Lumen.    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    13 мин.

  2. -2 ДН.

    The Most Effective Brands of 2024

    Marketing effectiveness topped the charts this year. The most popular marketing articles and podcasts of 2024 centered on marketing fundamentals, effectiveness studies, and evidence-based strategies. Elena, Angela, and Rob analyze which brands demonstrated marketing effectiveness principles in 2024 and saw results. From Uber Eats' consistent TV strategy to Elf Beauty's physical availability dominance, learn what separated winning brands from the rest. Plus, discover why one luxury automotive brand's dramatic repositioning might be the year's biggest marketing misstep. Yep, we’re talking about Jaguar. Topics covered:  [02:00] US progress in marketing effectiveness[06:00] How Uber Eats gained market share through TV[10:00] Elf Beauty's path to billion-dollar success[14:00] Liquid Death's earned media strategy[18:00] Why physical availability still matters[29:00] The risks of abandoning brand heritage[36:00] Most memorable ads of 2024    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    42 мин.
  3. 2024's Marketing Wins and Fails

    23.12.2024

    2024's Marketing Wins and Fails

    Bud Light learned the hard way that brand assets matter. Their competitor Modelo grew from $4.8B to $6.1B in revenue while Bud Light fell to $3.6B, proving how quickly the market can shift when brands make controversial moves. And that’s just one example from a year filled with marketing lessons. This week, Elena joins Conor Byrne, host of That's What I Call Marketing, and Marc Binkley and Vassilis Douros from The Sleeping Barber as they break down this year's biggest marketing successes and stumbles. They analyze what made some campaigns soar while others failed, explore how AI is revolutionizing creative testing, and debate whether broad targeting really delivers better results than precision campaigns. Topics covered:   [03:00] Budweiser's Clydesdales comeback and what it means for brand assets [10:00] How ELF Beauty's employee ownership model drives marketing success [13:00] The targeting debate: when broad reach fails [21:00] Why some brand purpose campaigns backfire [37:00] The rise of AI in creative production [42:00] Are Byron Sharp's theories wrong?    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.    Resources:   The Sleeping Barber Podcast: https://podcasts.apple.com/us/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 That’s What I Call Marketing Podcast: https://podcasts.apple.com/ca/podcast/thats-what-i-call-marketing/id1615415427 Marc Binkley’s LinkedIn: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros’ LinkedIn: https://www.linkedin.com/in/vassilisdouros/ Conor Byrne’s LinkedIn: https://www.linkedin.com/in/conorbyrne/   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    51 мин.
  4. Nerd Alert: How Consumer Behavior Has Changed

    19.12.2024

    Nerd Alert: How Consumer Behavior Has Changed

    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore research showing how consumer behavior has evolved, examining whether value-driven choices truly impact purchasing decisions. Topics covered:  [01:00] "Evolution and Trends in Consumer Behavior"[02:35] Eight major themes in consumer research[03:15] The rise of consumer neuroscience[04:00] How sustainable consumption drives research[05:30] Values versus price sensitivity[07:15] Reality of consumer purchasing decisions    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.   Resources:  Lim, W. M., Kumar, S., Pandey, N., Verma, D., & Kumar, D. (2023). Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour. Journal of Consumer Behaviour, 22(1), 217–232. https://doi.org/10.1002/cb.2118    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    10 мин.
  5. The Truth About AI in Marketing with Shelly Palmer

    17.12.2024

    The Truth About AI in Marketing with Shelly Palmer

    AI won't replace humans. But it will dramatically change how we work. And brands that don't commit to AI will eventually find themselves struggling to keep up with savvy competitors, according to tech expert Shelly Palmer. So what’s really at stake here? In this episode, Elena, Angela, and Rob are joined by Shelly Palmer, CEO of The Palmer Group and professor at Syracuse University's SI Newhouse School, to discuss AI's impact on marketing. Shelly offers an unflinching look at why marketers are hesitant to adopt AI, how the technology will transform creative work, and what the ongoing battle over AI and copyright means for the industry's future.  Topics covered:  [02:30] How technology and music launched Shelly’s career[12:00] Why AI is transforming business productivity[17:00] The difference between human creativity and AI execution[21:00] Sam Altman's prediction about agencies[27:00] The ongoing battle over AI and copyright[32:00] Creative ways to experiment with AI tools    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.    Resources:   2024 AdAge Article: https://adage.com/article/special-report-ana-annual-meeting/ana-2024-cmos-agencies-consultants-clash-over-ai/2588996 “Think About This” Newsletter: https://shellypalmer.com/subscribe/ Shelly Palmer’s LinkedIn: https://www.linkedin.com/in/shellypalmer/ The Palmer Group: https://shellypalmer.com/   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    36 мин.
  6. Nerd Alert: Gender Stereotypes in Advertising

    12.12.2024

    Nerd Alert: Gender Stereotypes in Advertising

    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how gender stereotypes in advertising affect viewers of both genders, discovering that these portrayals can create negative cross-gender effects that impact brand perception. Topics covered:    [01:00] "Gender Stereotypes in Advertising Have Negative Cross Gender Effects"[02:00] Male reactions to gender stereotypes in ads[04:35] How stereotypes affect the opposite gender[06:10] The influence of presumed influence[07:25] Role-based vs. physical stereotypes[09:15] Sex appeal vs. stereotypes in advertising    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.   Resources:  Åkestam, N., Rosengren, S., Dahlén, M., Liljedal, K. T., & Berg, H. (2021). Gender stereotypes in advertising have negative cross-gender effects. European Journal of Marketing, 55(13), 63-93. https://doi.org/10.1108/EJM-02-2019-0125    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    13 мин.
  7. Marketing's Role in Product with Jaime LaMontagne

    10.12.2024

    Marketing's Role in Product with Jaime LaMontagne

    In healthcare marketing, product and marketing are inseparable. But in many industries, marketers have become disconnected from the products they promote. What does this mean for marketing effectiveness? Exact Sciences CMO Jaime LaMontagne joins Elena and Angela to explore how staying connected to product drives better marketing outcomes. Drawing from her extensive healthcare marketing experience, Jaime shares advice on balancing multiple stakeholders, strict regulations, and evolving patient expectations. Topics covered:  [01:00] Why healthcare marketers must understand their products deeply[06:00] Using claims matrices to communicate with different stakeholders[14:00] Balancing creative marketing with healthcare regulations[18:00] How patient empowerment is changing healthcare marketing[23:00] The importance of both brand building and demand capture[30:00] Why marketers should "call their baby ugly"    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.    Resources:  2024 MarketingWeek Article: https://www.marketingweek.com/ritson-liquid-death-product/ Jaime LaMontagne’s LinkedIn: https://www.linkedin.com/in/jaime-lamontagne-marketing100/ Exact Sciences: https://www.exactsciences.com/   Get more research-backed marketing strategies by ubscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    38 мин.
  8. Nerd Alert: The Effect of Weather on Consumer Spending

    05.12.2024

    Nerd Alert: The Effect of Weather on Consumer Spending

    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how sunlight influences consumer spending habits, revealing that brighter days lead to bigger sales across all product categories. Topics covered:    [01:05] "The Effect of Weather on Consumer Spending"[02:45] How mood impacts purchasing decisions[04:10] Six years of retail data analysis[05:30] Artificial sunlight experiments[08:20] Weather-based marketing opportunities    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.   Resources:  Murray, Kyle B., Fabrizio Di Muro, Adam Finn, and Peter Popkowski Leszczyc. "The Effect of Weather on Consumer Spending." Journal of Retailing and Consumer Services, vol. 17, no. 6, July 2010, pp. 512-520. Elsevier, doi:10.1016/j.jretconser.2010.08.006.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    8 мин.
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Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

Информация

  • Автор
    Marketing Architects
  • Годы выхода
    2023 - 2025
  • Выпуски
    133
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Marketing Architects
  • Сайт подкаста
    The Marketing Architects

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