Netcetera is a podcast and newsletter brought to you by Blake Minho Kim, Co-Founder of Myosin.xyz, the ultimate marketing network. Each week, we talk to leaders working at the forefront of innovation, whether they're at traditional brands, web3 or AI companies, and friends of the Myosin network, to demystify the innovations sharing the new internet. Whether you're a brand leader, builder, investor, or anyone in between, our goals help you understand how to start taking advantage of the emerging technologies of tomorrow, today.
Direct to Community for Brands, with Alex of PUMA and Myosin.xyz
Tune in for the first episode of our second season of the official Myosin.xyz podcast, Netcetera, fka W3G!
We spoke with Alex Webbs, Innovation Co-Lead at Myosin.xyz, and a member of the Digital Strategy team at PUMA, a leading brand in the world of culture and sports.
Alex is a deeply experienced marketer in the world of web3, tech, and culture, having consulted for clients such as Shiseido, Water & Music, NFT.NYC, Ready Player Me, and many more.
If you're interested in learning about how brands think about web3 and innovation, this is a great listen. So without further ado, let’s get into it.
Here is Episode #1 with Alex Webbs!
Myosin & the future of emerging tech with Sean Clayton of Myosin
For Ep. 20 of W3G, our final episode of this season, we're joined by Sean Clayton, one of our Co-Founders at Myosin.
We had a great time talking about Sean & Myosin's origin story, why human beings are blockchains & the world is AI, the implications of emerging tech for brands, and how Myosin is evolving as we progress into the next generation of the internet.
This is a great episode to expand your thinking and to really understand where the future of brand building is headed, as technology continues to take on a growing importance in our everyday lives.
Onboarding into web3 with Sarah Lu of Layer3
Disclaimer: Since recording, Sarah has left Layer3, but this episode was so good, we had to share!
For Ep. 19 of W3G, we're joined by Sarah Lu, who was the former Head of Product Marketing over at Layer3.
We delved into web3 growth, the significance of social media, the community-content-partnerships flywheel, and the value of continuous experimentation. Our conversation with Sarah offers valuable insights for founders and marketers seeking to develop a strong web3 go-to-market strategy.
Gain a profound understanding of the dynamic web3 landscape by tuning in to the episode featuring Sarah Lu. Don't miss out on the valuable insights and perspectives she shares.
Social Learning with Deana Burke of Boys Club & Celo
For Ep. 18 of W3G, we're joined by Deana Burke, who is the Co-Founder of Boys Club and Head of Marketing at the Celo Foundation.
Deana shared her journey from agency land to diving deep into Bitcoin and altcoin trading before joining Celo. We discussed the evolution of Boys Club from its inception as an event-focused community to embracing experimentation and defining itself in the context of web3.
Don't miss out on the valuable insights and perspectives shared by Deana. Tune in to the episode and gain a deeper understanding of the evolving landscape of web3.
The importance of mobile web3 with Laura Shen and Calvin Chan of Solana Mobile
For Ep. 17 of W3G, we're joined by Laura Shen, Head of Marketing, and Calvin Chan, Marketing Ops Specialist at Solana Mobile.
During our conversation, both Laura and Calvin shared how they transitioned their marketing expertise from web2 to web3. Laura, who has previous crypto marketing experience at PayPal, highlighted the significant difference in scale compared to her previous work with large campaigns. Calvin's insights centered around the significance of language and jargon in web3 marketing.
Don't miss out on the valuable insights and perspectives shared by Laura & Calvin. Tune in to the episode and gain a deeper understanding of the evolving landscape of web3.
Exchanges and Wallet with Shreyas Gavit of OKX
For Ep. 16 of W3G, we're joined by Shreyas Gavit, the NFT Product Marketing Manager Lead at OKX, a global crypto exchange, and web3 ecosystem.
During our conversation, Shreyas shares his captivating origin story, transitioning from automotive engineering to the realms of marketing and social media, ultimately finding his way into the dynamic world of crypto and web3.
Don't miss out on the valuable insights and perspectives shared by Shreyas. Tune in to the episode and gain a deeper understanding of the evolving landscape of web3.