Don't Say Content

Devin Bramhall & Margaret Kelsey
  • 5,0 (33)
  • MARKETING
  • CHAQUE SEMAINE
Don't Say Content

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing. Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. Join us for in-depth conversations about B2B marketing behind the scenes:How to run effective marketing teamsHiring best-in-class marketing teamsMarketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencersTrends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and moreCreated in partnership with Share Your Genius An award-winning B2B podcast production company: https://www.shareyourgenius.com/

  1. B2B Content is Dead (Just Kidding, But We Need to Talk)

    -22 H

    B2B Content is Dead (Just Kidding, But We Need to Talk)

    Nobody wants to think outside the box anymore, and it is so boring!  While creators and solopreneurs have incorporated video, AI, newsletters, partnerships and more to diversify their product offerings and growth strategy, executives in B2B continue cowering behind old growth tactics.  While these execs complain about diminishing returns from SEO, social and paid channels, brave and curious brands are empowering their marketing teams to experiment. They welcome community-forward tactics with qualitative impact measurements. They understand that exponential growth often comes from the intangible, so confining their  creative and critical thinkers the same old linear marketing activities will only achieve the predictable.   According to Semafor’s business reporter, Liz Hoffman, “A world that’s more fractured, risky, and dynamic affords the opportunity to zig where others zag.” Time to learn some new dance moves.  Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    37 min

  2. 17/12/2024

    Replay: Make Fear Your Friend

    In this replay episode, we dive into fear and what it can do when left unresolved. And spoiler alert, it keeps us from being productive, connecting with others, and ultimately from personal and career growth. It also never goes away and in fact, can become an even bigger obstacle as you progress in your career. Whether you work for yourself, run a team or a company, fear surfaces over and over to present unique challenges. But when you learn how to work with fear, it can lead to a kind of bravery and curiosity that transforms your creativity and career. So we invited fear to the table for a little chat. Listen as we share our experiences navigating fear professionally and personally, publicly and privately, alongside each other and their most trusted community (including some top-tier advice from Momma Bramhall). Resources:Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    43 min

  3. 10/12/2024

    Replay: Human Connection is Your Differentiator

    In this replay episode, we summarized the "state of marketing" and what we were looking forward to in the future. Are we there yet? You decide. But we can tell you we’re (still) looking forward to some genuine human connection and fostering authentic content creation in the coming year more than we are into slangin’ the same old worries we’ve been talking about (idk, marketing/exec alignment, AI takeovers, and old school marketing strategies, to name a few). Resources:Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    35 min

  4. 03/12/2024

    Replay: Why You Should Lean Into Audacity

    This replay episode might be one of our favorites of all time. Audacity - or as the kids call it: delulu.  You need more of it in your life. In this episode, we explore our own relationship with audacity, how to cultivate it, why it’s so elusive to maintain, and why it’s so important at this (and any point) in your career. Resources:Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    40 min

  5. 26/11/2024

    Replay: The Marketing Problems Keeping Your C-Suite Up at Night

    In this replay episode, we look back at a discussion we had in Q4 last year around the problems our CEO and founder friends face. Since many of their problems felt, at the time, like nothing new, you can see how we wanted to revisit these again this year. Because even if the problem isn't a new one, that doesn’t mean they aren’t any easier to handle. So we hope our discussion will help bring you back to reality, center your actions around progress, and give you jumping-off points for solving these common problems among your leadership teams. Subscribe to our newsletter: https://dontsaycontent.substack.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    42 min

  6. 19/11/2024

    Replay: The Biggest Problems CEOs & Marketers Face

    In this replay episode, we revisit the stories our CEO & founder friends shared with us last year about what topics are keeping them up at night. While they've probably moved on from these problems, they're still problems that plague many a founder and marketing department in our industry. We channel their full consultative skills and reference their experience in similar situations and roles to answer these three main questions: How do you build a marketing team that buys into your bigger mission and vision? Not spammy tactics. How do you combat analysis paralysis in a small marketing department? How can you embrace and maximize the messiness of the marketplace right now?  Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/Subscribe to our newsletter: https://dontsaycontent.substack.com/ Subscribe to Devin's new newsletter, Ta Gueule: https://www.devinbramhall.com/newsletter Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    42 min

  7. 12/11/2024

    Replay: Is Your Content Strategy Outdated?

    In this replay episode, we take a look back on the content strategies of the past, and of the past/present when this was recorded (in 2023). Where is content marketing headed? Where has it been? What can we take with us into 2025? Things we discuss include personal branding, relatable content, and value-additive content—which never go out of style.  Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/Subscribe to our newsletter: https://dontsaycontent.substack.com/ Subscribe to Devin's new newsletter, Ta Gueule: https://www.devinbramhall.com/newsletter Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    44 min

  8. 05/11/2024 · BONUS

    Bonus: What We've Been Up To

    We’re back! With a quick bonus episode before season 5 kicks off in January 2025. We’re keeping the feed rolling until then with some replays and bonus episodes to keep you company, and in this bonus episode, we’re catching you up on what we’ve been up to lately. Hope you enjoy, and see you in January! Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/Subscribe to our newsletter: https://dontsaycontent.substack.com/ Subscribe to Devin's new newsletter, Ta Gueule: https://www.devinbramhall.com/newsletter Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    35 min
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À propos

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing. Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. Join us for in-depth conversations about B2B marketing behind the scenes:How to run effective marketing teamsHiring best-in-class marketing teamsMarketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencersTrends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and moreCreated in partnership with Share Your Genius An award-winning B2B podcast production company: https://www.shareyourgenius.com/

Informations

  • Création
    Devin Bramhall & Margaret Kelsey
  • Années d’activité
    2023 - 2025
  • Épisodes
    72
  • Classification
    Tous publics
  • Copyright
    © 2025 Devin Bramhall & Margaret Kelsey
  • Site web de l’émission
    Don't Say Content

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