New Era of Fashion PR: Social Media, Collaboration, and Storytelling with Julian Vogel

Hello fashion enthusiasts! Welcome to Just A Fashion Minute. I'm David M. Watts, your host, and I'm thrilled to bring you another insightful episode.

This week, we had the pleasure of hosting the brilliant Julian Vogel, who shared invaluable insights into the fashion industry. From the challenges faced by fashion college graduates to the evolving role of PR in the digital age, Julian's perspectives shed light on the multilayered world of fashion.

We delved into the complexities of the fashion business, highlighting the need for a collaborative approach between fashion and business schools to better equip emerging designers for success. Julian also emphasised the unsung heroes of the industry, including PR and production personnel, and shared his experiences in providing comprehensive information to journalists about the designers he represents.

As always, we have our Just A Fashion Minute News Round Up, delivering the latest updates from the fashion world. From designer movements and brand expansions to the impact of financial influences, we've got you covered.

Don't forget to subscribe to your podcasting app of choice, and stay tuned for more engaging discussions and industry insights. Let's redefine fashion together!

Timestamps & Topics

00:00 - Introduction

Host David M. Watts introduces the podcast as a platform to redefine fashion and showcase talent in the industry. He briefly mentions the previous episode's topic and introduces today's guest, Julian Vogel, who will discuss the evolving role of PR in fashion, social media's impact, and offer tips for aspiring fashion professionals.

02:35 - Fashion Industry Updates

The episode opens with the host and guest discussing recent news in the fashion industry, including Jacquemus’s CEO stepping down, speculation about Simon Porte Jacquemus’s potential move to Givenchy, and the current vacant creative director role at Givenchy. They also touch on American designer Matthew Williams' exit from Givenchy, AMI’s expansion to a second retail site in London, and speculation about designer Ricardo Tisci potentially launching his own label after leaving Burberry.

06:15 - Impact of Financial Influences on Fashion Creativity

Julian Vogel reflects on the influx of money into the fashion industry in the '90s, leading to the rise of super groups and venture capital. The host and guest discuss the impact of financial influences on the fashion industry's creativity and passion, as well as the challenges of growing fashion businesses and the competition from mega corporations. They also touch on the industry's shift towards multi billion-Euro turnovers for brands like Dior and Louis Vuitton.

13:45 - Julian Vogel's Role in the Fashion Industry

Julian Vogel discussed his involvement in the fashion industry, noting his meeting with the V&A and their recognition of his role as the "engine behind fashion." He highlighted the launch of Maison Margaux, a rental service for tableware, china, glassware, and linens, which gained traction during lockdown by lending items to people for home events. The discussion also touched on Vogel's Instagram presence and the Modus BPCM site.

17:20 - Impact of Social Media on the Fashion Industry

Host and guest discuss the impact of social media on the fashion industry, highlighting the need for brands to work harder to create more content for various platforms and reach their target audience. They also discuss the challenges that the crowded media environment and digital touchpoints pose for newer and younger brands to compete and stand out.

22:10 - Tips for Aspiring Fashion Professionals

The conversation shifts to advice for aspiring fashion professionals, emphasising the importance of authenticity, originality, and relevancy in creating content and networking with influential individuals such as stylists and editors. They also touch on the potential opportunities for exposure through collaborations and showcases with other designers, and the challenges with industry attitudes and personal conflicts that hinder the potential of opportunities like showrooms and meetings with influential figures.

Guest Bio

Julian Vogel is a renowned figure in the fashion PR world, celebrated for his strategic vision and innovative approach at ModusBPCM, where he has played a pivotal role since the early stages of his career.

His journey in fashion PR began with a foundational experience at Jean Bennett PR, managing PR for Vivienne Westwood, which set the stage for his illustrious career. Vogel's leadership facilitated the merger of Modus with agency BPCM, in 2017, expanding the agency's expertise into new sectors such as health, lifestyle and beauty. His work with iconic brands and designers, including Katharine Hamnett, Tom Ford, Calvin Klein, and Vivienne Westwood, underscores his capacity to elevate the public relations of globally recognised names.

Under his guidance, Modus Publicity has not only retained long-standing clients like Calvin Klein for over 28 years but has also expanded its portfolio to include emerging beauty brands and major players in the industry. Vogel's approach to PR, blending traditional media with modern platforms like social media and micro-influencer programmes, showcases his adaptability and forward-thinking in a rapidly evolving industry.

Guest Links

Website: https://www.modusbpcm.com/

Article: https://www.modusbpcm.com/ceo-julian-vogel-interviews-with-the-worlds-best-events/

Instagram: https://www.instagram.com/mrjulianvogel/?hl=en-gb

Tableware Business: https://maisonmargauxltd.com/

Resources

• ModusBPCM
• Jacquemus
• Givenchy
• Alyx (fashion brand)
• AMI (French designer brand)
• Riccardo Tisci
• Burberry
• Maison Margaux( rental service for tableware)

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Copyright 2024 David M Watts