New Frontier: The AI, ecommerce & entrepreneurship podcast

Jo and Max
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New Frontier: The AI, ecommerce & entrepreneurship podcast

This podcast explores the fast-moving world of AI for founders, leaders and owners of e-commerce businesses. It's hosted by Jo, Founder of Amazing Wave; and Max Sinclair, Founder of Ecomtent & ex-Amazonian. It is brought to you by www.ecomtent.ai, who enable you to generate optimised visual and written ecommerce product listing content, and list across marketplaces. Connect with us: https://twitter.com/maxsinclair4 https://www.linkedin.com/in/max-sinclair-ai/ https://www.linkedin.com/in/joannalambadjieva/ Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

  1. Generative Engine Optimization - ChatGPT Search & Google AI Overviews, with Tim Cameron-Kitchen

    2 DAYS AGO

    Generative Engine Optimization - ChatGPT Search & Google AI Overviews, with Tim Cameron-Kitchen

    In this episode of The New Frontier, Max is joined by Tim Cameron-Kitchen, (youtube) founder of Exposure Ninja, a leading digital marketing agency pioneering in Generative Engine Optimization (GEO). Exposure Ninja was among the first to explore ranking strategies for Google's AI overviews and how businesses can adapt to ensure visibility in AI-powered search experiences. Tim explains how search behavior is shifting, citing statistics like ChatGPT reaching 300 million weekly active users by December 2024 and Google’s first-ever decline in UK user numbers, signaling a shift away from traditional search engines. He emphasizes that AI search tools like ChatGPT, Perplexity, and Google’s AI Overviews are increasingly replacing Google searches, making it crucial for businesses to optimize for these new platforms. Key strategies for Generative Engine Optimization discussed by Tim & Max include crafting concise answers, leveraging third-party content, publishing original data, and engaging in digital PR to secure mentions on authoritative sites. Tim also emphasizes the importance of structuring content for AI readability and ensuring key brand messages are embedded across the web. The conversation wraps up with insights on how businesses can track and improve their presence in AI search results, including testing AI-generated responses about their brand and creating custom GPTs to enhance visibility. Tim underscores the need for agility in the shifting search landscape, advising companies to stay proactive in adapting their content strategies. This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠

    52 min
  2. Scaling a D2C Brand to $50M: Ruroc's growth and hostile Investor takeover

    JAN 23

    Scaling a D2C Brand to $50M: Ruroc's growth and hostile Investor takeover

    In this blockbuster episode of The New Frontier, we dive into the story of Daniel Rees, the founder of Ruroc, a direct-to-consumer ski helmet company that achieved explosive growth but faced devastating setbacks after bringing venture capital investors on board. Ruroc was propelled by bold marketing and customer-centric innovation. Daniel’s decision to expand into motorcycle helmets through crowdfunding success attracted VC interest, culminating in a £3 million investment. However, the deal gave investors significant control over key decisions, setting the stage for future challenges. After scaling Ruroc to $50 million ARR, Daniel received two transformative acquisition offers, including a £70 million bid that would have provided life-changing wealth for him and his family. Despite these compelling offers, his VC partner vetoed both deals, chasing a higher valuation of £120-£150 million. Meanwhile, operational challenges mounted, from quality control issues in China to the Suez Canal blockage and pandemic-related disruptions. These setbacks strained Ruroc’s cash flow, putting Daniel in impossible situations. Ultimately, Daniel stepped away from the company he built. Under VC control, Ruroc’s revenues plummeted to $10 million. This episode serves as a powerful lesson for founders about the risks of equity financing, the importance of retaining control, and the high stakes of aligning long-term vision with investor priorities. It’s a must-listen for entrepreneurs navigating the complex world of scaling a startup with outside capital. This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠

    1h 14m
  3. RUFUS: The Blueprint behind Amazon's Patent, with Danny McMillan, Oana Padurariu and Andrew Bell

    JAN 17

    RUFUS: The Blueprint behind Amazon's Patent, with Danny McMillan, Oana Padurariu and Andrew Bell

    Friends of the show Danny McMillan, Oana Padurariu and Andrew Bell join Jo and Max to discuss their findings from their research on the RUFUS Patent (i.e. The Blueprint); in what is prehaps the most indepth and science-backed discussion on RUFUS anywhere on the internet. Amazon’s personal shopping assistant, RUFUS, revolutionizes product recommendations by combining advanced semantic understanding with dynamic adaptability. Unlike traditional keyword-matching systems, RUFUS focuses on grasping the deeper context of customer queries. Using techniques like noun phrase analysis and inference optimization, it connects shopper intent with the most relevant products—even if the connection isn't explicitly stated. Its real-time learning capabilities continuously refine recommendations based on user interactions and behavioral data, ensuring a personalized and intuitive shopping experience. To Optimize for RUFUS, the team recommends: - Noun Phrase Optimization (NPO): Use detailed noun phrases and incorporate features, materials, and benefits. - Q&A Enhancement: Provide natural, conversational responses to FAQs. - Semantic Content Building: Focus on relevant contexts and usage scenarios. - Inference Optimization (IO): Map product attributes to inferred benefits. - Integrate Text on Visuals: Align descriptive labels with key product features. - Use Ecomtent!: Ecomtent's tool helps Amazon sellers optimize for AI-powered search with precision and at scale.

    1h 4m
  4. Using AI for Business Productivity in 2025 with Ritu Java

    JAN 9

    Using AI for Business Productivity in 2025 with Ritu Java

    Jo and Max kick-off 2025 with a deep dive into the transformative power of AI in e-commerce, featuring Ritu, CEO of PPC Ninja, international speaker, and thought leader in the Amazon Community. Ritu discusses how in 2025, AI tools are reshaping productivity and decision-making for businesses. From automating repetitive tasks using Google Apps Script to leveraging AI-powered decision support tools like ChatGPT and Claude, Ritu explains how her team integrates AI without the need for software engineers, empowering data-driven operations in innovative ways. The conversation shifts to Ritu’s 2025 predictions for AI's role in e-commerce. She highlights how tools like Amazon’s AI assistant, Rufus, will revolutionize search, predicting it will drive over 25% of Amazon queries. She also emphasizes the growing importance of audience-driven visuals and hyper-personalized customer experiences to stand out in a saturated market, using tools like Ecomtent. The episode wraps up with Ritu’s actionable advice for e-commerce sellers: invest in automation, harness AI for creative and operational efficiency, and prioritize building customer-focused brands to navigate an AI-driven landscape. Whether you’re scaling an Amazon business or exploring new e-commerce opportunities, this episode is a must-listen for staying ahead in 2025. Happy New Year from the New Frontier team! This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠

    1h 1m

  5. 12/26/2024

    2025 AI Predictions

    In this exciting finale for the year, hosts Max and Jo dive into their bold predictions for 2025, focusing on the ever-evolving impact of AI on our personal and professional lives. Among their forecasts, they predict that by 2025, AI agents could outnumber humans in many industries, transforming tasks like legal, accounting, and sales. Jo builds on this idea, envisioning the rise of hyper-personalized AI assistants that know users intimately, creating a deeper emotional bond between humans and machines while revolutionizing decision-making across work and personal domains. The discussion broadens to include wilder possibilites such as AI-powered dream manipulation, translations for pets, and advancements in qualitative data analysis. The episode concludes with insights on the future of search and stock market trends, with Jo forecasting challenges for Google as conversational AI and voice-based interactions gain dominance. Max shares his bullish outlook on companies that he believes will have a pivotal role in the Agentic AI revolution. Happy New Year from the New Frontier team! This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠

    46 min

  6. 12/17/2024

    2024 AI 'Wrapped': Reviewing the biggest AI launches of the year

    In this listener-favourite format, Max and Jo review and reflect on the biggest AI launches in 2024. 2024 was a massive year of AI innovation across the board, with companies raising a staggering $38 billion in funding. OpenAI led the charge with its revolutionary o1 model, designed to “think before it acts” through chain-of-thought reasoning. Unlike traditional generative AI, o1 tackles multi-step, complex problems with human-like accuracy, excelling in benchmarks like the International Mathematics Olympiad and GPQA. This breakthrough signals the dawn of agentic AI systems, paving the way for billions of autonomous agents in ecommerce, personal productivity, and specialized roles like software engineers or lawyers. Anthropic expanded its Claude lineup with Haiku, Sonnet, and Opus models, each tailored for speed, balance, and advanced reasoning, respectively. The launch of Claude Artifacts and Projects introduced a collaborative digital workspace, while Anthropic Agents enabled AI systems to operate computers autonomously, revolutionizing automation workflows. Google’s NotebookLM, powered by Gemini 1.5, emerged as a standout productivity tool, capable of summarizing and connecting insights across diverse content formats. Its Audio Overview feature further elevated learning by transforming materials into engaging, on-the-go discussions. Tech giants Amazon and Walmart also made strides in AI-powered retail. Amazon's Rufus, a personal shopping assistant, streamlined product recommendations and price tracking, while Walmart unveiled Wallaby, a sophisticated AI model leveraging decades of customer data to enhance online and in-store shopping. Meanwhile, OpenAI’s SearchGPT brought a new AI-driven search experience, Voice introduced natural speech synthesis, and SORA redefined video creation with AI-generated clips. Together, these innovations mark a transformative year for AI, reshaping industries and everyday experiences alike. This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠

    58 min

  7. 12/10/2024

    Founding Ecomtent: Max Sinclair's Story behind the Start-up Success

    In this special episode, Max, Founder and CEO of Ecomtent, takes his turn in the hot seat. Ecomtent is a generative AI tool that helps Amazon sellers optimize their product listings by generating visual and written assets. Max shares insights from his time at Amazon, where he worked in strategic roles spanning account management and global program launches. Drawing from his experience with top brands and emerging innovators, Max discusses what separates successful sellers from those struggling to adapt to the competitive e-commerce landscape. Max then provides a deep dive into Ecomtent's journey from inception to becoming a transformative tool in e-commerce. From its early focus on image generation to its evolution into an all-encompassing content optimization platform, Ecomtent harnesses the power of AI to enhance discoverability, conversions, and efficiency for sellers. With a focus on adapting to Amazon's emerging AI search capabilities, such as Rufus, Max explains how Ecomtent helps brands stay ahead in the shifting landscape of personalized, conversational search experiences. The conversation concludes with a broader look at the future of AI in e-commerce and beyond. Max envisions a world where AI agents become an integral part of daily life and business operations, driving unparalleled efficiency and personalization. He also shares insights into building and scaling Ecomtent, offering advice for aspiring founders navigating the VC landscape. This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠

    50 min
  8. AI Governance & Regulation with Zahra Shah

    11/28/2024

    AI Governance & Regulation with Zahra Shah

    Max welcomes Zahra Shah, a renowned expert in AI and Frontier Technologies, to discuss the rapidly evolving landscape of artificial intelligence, its governance, and its societal implications. Zahra, who has advised at the House of Lords and serves on various technology panels, shares insights on the UK's principles-based approach to AI regulation and compares it with the EU's risk-based model and the US's minimal regulation stance. They explore how balanced, innovation-friendly regulation could position the UK as a global leader in ethical AI development while addressing public trust and transparency concerns. The conversation dives deep into the challenges and opportunities of generative AI and its impact across industries. Zahara outlines the risks for organizations and individuals, emphasizing the importance of compliance, data privacy, and the role of human oversight in deploying AI systems. They also discuss the potential of AI to augment productivity and innovation in sectors like e-commerce, HR, and customer service, while highlighting the need for tailored solutions to meet diverse business needs. Looking ahead, the episode considers the transformative potential of agentic AI, touching on its implications for jobs, societal structures, and global power dynamics. Zahra and Max discuss the importance of decentralizing AI systems within government to prevent overreach and ensuring that regulation fosters democracy and public good. This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠

    55 min
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About

This podcast explores the fast-moving world of AI for founders, leaders and owners of e-commerce businesses. It's hosted by Jo, Founder of Amazing Wave; and Max Sinclair, Founder of Ecomtent & ex-Amazonian. It is brought to you by www.ecomtent.ai, who enable you to generate optimised visual and written ecommerce product listing content, and list across marketplaces. Connect with us: https://twitter.com/maxsinclair4 https://www.linkedin.com/in/max-sinclair-ai/ https://www.linkedin.com/in/joannalambadjieva/ Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

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