New Year, New Health Privacy Law? – What You Need to Know About NYHIPA

Kelley Drye Ad Law Access Podcast

A new health privacy law in New York—the New York Health Information Privacy Act (NYHIPA)—is awaiting Governor Kathy Hochul’s review. If enacted, NYHIPA would introduce some of the strictest health data privacy rules in the U.S., going beyond laws in Washington, Nevada, and Connecticut. 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: • Broad Scope: Covers location data, payment info, and health inferences, even if not based on sensitive data. • Strict Consent Rules: Requires explicit authorization for most data collection, unlike other states. • Compliance Challenges: Includes deletion timelines, security mandates, and service provider restrictions. • Enforcement: The New York Attorney General will oversee compliance and could introduce additional regulations. • With its wide-reaching impact, businesses nationwide should watch NYHIPA’s progress closely. 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲: https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/new-year-new-health-privacy-law-what-you-need-to-know-about-nyhipa 𝗛𝗼𝘀𝘁𝗲𝗱 𝗯𝘆 𝗦𝗶𝗺𝗼𝗻𝗲 𝗥𝗼𝗮𝗰𝗵 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘁𝗵𝗲 𝗧𝗲𝗮𝗺 Paul Singer | psinger@kelleydrye.com Alysa Z. Hutnik | ahutnik@kelleydrye.com Aaron J. Burstein | aburstein@kelleydrye.com Christopher S. Tarbell | ctarbell@kelleydrye.com Alexander I. Schneider | aschneider@kelleydrye.com Meaghan M. Donahue | mdonahue@kelleydrye.com 𝗦𝘁𝗮𝘆 𝗨𝗽𝗱𝗮𝘁𝗲𝗱 Subscribe to the Ad Law Access Blog - https://www.kelleydrye.com/subscribe Subscribe to the Ad Law News Newsletter - https://www.kelleydrye.com/subscribe Explore the Advertising & Privacy Law Resource Center - https://www.kelleydrye.com/advertising-and-privacy-law 𝗙𝗶𝗻𝗱 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀: https://linktr.ee/KelleyDryeAdLaw

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