25 min
Next Phase Growth Beyond Zero to One with Qualia’s Head of Product & Partner Marketing, Priyanka Srinivasan Thrills and Chills: Establishing Product Marketing
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- Technology
In this week’s season finale, we are featuring Priyanka who leads PMM at Qualia. Qualia is a company whose mission is to transform and improve real estate transactions. Real estate is a new industry for Priyanka, so tune in to hear how to learn a new space and make a jump into a new domain. You’ll also hear how to think about growing the function beyond 0 to 1 and building not just a team, but a product that lasts. It’s likely that your team will change - you’re bound to lose and gain people who you consider key players. At the end of the day though, your product will likely survive your team. So, how do you approach this and build a product that solves real life problems?
Connect with Priyanka on LinkedIn.Join Priyanka on Sharebird.
Questions covered in this interview:
What is it like to own product marketing?What do you look for in a company/team/role?How did you evaluate the risk of a new role?What are some of the challenges early on? What about now?What are some of the thrills (highs) and chills (lows) of your product marketing career?
In this week’s season finale, we are featuring Priyanka who leads PMM at Qualia. Qualia is a company whose mission is to transform and improve real estate transactions. Real estate is a new industry for Priyanka, so tune in to hear how to learn a new space and make a jump into a new domain. You’ll also hear how to think about growing the function beyond 0 to 1 and building not just a team, but a product that lasts. It’s likely that your team will change - you’re bound to lose and gain people who you consider key players. At the end of the day though, your product will likely survive your team. So, how do you approach this and build a product that solves real life problems?
Connect with Priyanka on LinkedIn.Join Priyanka on Sharebird.
Questions covered in this interview:
What is it like to own product marketing?What do you look for in a company/team/role?How did you evaluate the risk of a new role?What are some of the challenges early on? What about now?What are some of the thrills (highs) and chills (lows) of your product marketing career?
25 min