Thrills and Chills: Establishing Product Marketing JD Prater, Sharebird

In this week’s season finale, we are featuring Priyanka who leads PMM at Qualia. Qualia is a company whose mission is to transform and improve real estate transactions. Real estate is a new industry for Priyanka, so tune in to hear how to learn a new space and make a jump into a new domain. You’ll also hear how to think about growing the function beyond 0 to 1 and building not just a team, but a product that lasts. It’s likely that your team will change - you’re bound to lose and gain people who you consider key players. At the end of the day though, your product will likely survive your team. So, how do you approach this and build a product that solves real life problems?
Connect with Priyanka on LinkedIn.Join Priyanka on Sharebird.
Questions covered in this interview:
What is it like to own product marketing?What do you look for in a company/team/role?How did you evaluate the risk of a new role?What are some of the challenges early on? What about now?What are some of the thrills (highs) and chills (lows) of your product marketing career?

Kevin leads the product marketing function at Retool, an early stage startup and platform for developers to build internal tools. In this interview he and JD discuss growing your personal career and how to identify areas that both challenge and energize you. They discuss what it’s like to be a hands-on builder and learn by doing, how to accelerate your career and the company’s narrative while being both the strategist and executer.
Connect with Kevin on LinkedIn.Join Kevin on Sharebird.
Questions covered in this interview:
What is it like to own product marketing?What do you look for in a company/team/role?How did you evaluate the risk of a new role?What are some of the challenges early on? What about now?What are some of the thrills (highs) and chills (lows) of your product marketing career?

Wondering what it’s like to join series A startup and establish the PMM function? Blake is the very first product marketer at Process Street, a workflow management tool. In this interview JD and Blake discuss his journey from content marketing to product and what it’s been like strategically building something completely from scratch and being product marketer #1. They also discuss how to amplify your work, keep up with the pace of the organization, and how to loop in peers and mentors when evaluating your new opportunity or move. Also, they're hiring!
Connect with Blake on LinkedIn and Twitter.Join Blake on Sharebird.
Questions covered in this interview:
What is it like to own product marketing?What do you look for in a company/team/role?How did you evaluate the risk of a new role?What are some of the challenges early on? What about now?What are some of the thrills (highs) and chills (lows) of your product marketing career?

One thing that product marketers have in common is that scrappy “get shit done” mentality. In this interview Jack and JD talk about how being a part of a growing company has led to career growth and promotion for Jack. They also dive into the challenges and growing pains of seeing a company grow and scale, hiring frameworks, interview tips, and how brand building is made possible through category creation. You’ll also hear how data and analytics aid to inform decisions and the many highs and lows of Jack’s journey in PMM.
Connect with Jack on LinkedIn.Join Jack on Sharebird.
Questions covered in this interview:
What is it like to own product marketing?What do you look for in a company/team/role?How did you evaluate the risk of a new role?What are some of the challenges early on? What about now?What are some of the thrills (highs) and chills (lows) of your product marketing career?

Apart from being a certified first degree black belt in taekwondo, William is a seasoned product marketer who is taking the good he’s learned from former roles at Twilio and GitLab and channeling that into building out the PMM function at Osano, a data privacy platform. In this interview he and JD discuss what it was like to be a part of two different companies that went public, how to create and build a 30/60/90 day plan that encompasses both quick wins and long term strategy, and the benefits of being transparent and making your work accessible to all.
Connect with William on LinkedIn.Join William on Sharebird.
Questions covered in this interview:
What is it like to own product marketing?What do you look for in a company/team/role?How did you evaluate the risk of a new role?What are some of the challenges early on? What about now?What are some of the thrills (highs) and chills (lows) of your product marketing career?

Randi is in year two of leading PMM at Fundbox, a company whose mission is to help small businesses manage outstanding receivables and get paid on time. Randi and JD discuss her passion for being a part of companies that are moving from adolescence to maturity, how she has built and scaled her PMM team, managed cross functional relationships, gained headcount, allocated each individual, and showcased a spirit of entrepreneurship.
Connect with Randi on LinkedIn.Join Randi on Sharebird.
Questions covered in this interview:
What is it like to own product marketing?What do you look for in a company/team/role?How did you evaluate the risk of a new role?What are some of the challenges early on? What about now?What are some of the thrills (highs) and chills (lows) of your product marketing career?