Niche Marketing Podcast

John Bertino
  • 5.0 (4)
  • MARKETING
Niche Marketing Podcast

Get ready to embark on an exhilarating journey with host John Bertino, the brilliant mind behind The Agency Guide (TAG), as he unveils the coveted secrets to success in various industry verticals—one niche at a time! Welcome to the Niche Marketing Podcast, where each series immerses you in a distinct industry vertical, exposing the game-changing strategies and tactics employed by true experts in their respective fields. Whether we're unraveling the mysteries of marketing a real estate business, showcasing the ingenious techniques for promoting a construction company, or delving into the captivating world of consumer packaged goods (CPG), every guest is a seasoned professional with deep industry-specific experience. They'll share priceless insights, insider secrets, and innovative approaches that are bound to empower you in your business. Hold on tight as we embark on a comprehensive exploration of niche marketing, leaving no stone unturned. From branding and content creation to SEO, advertising, communications, and social media, we'll equip you with a treasure trove of knowledge to help you penetrate and dominate your chosen niche. Subscribe to the Niche Marketing Podcast now and unlock the doors to niche marketing mastery. Brace yourself for an infusion of inspiration, invaluable knowledge, and a competitive edge that will skyrocket you above the competition in any industry. Your thrilling journey to targeted success begins today! 🚀

  1. 12/22/2024

    How to Build and Grow a Thriving YouTube Channel for Nonprofits [Nonprofit Marketing with Amber Melanie Smith, Part 8]

    If your nonprofit is looking to grow your impact, YouTube offers unparalleled opportunities to connect with a wider audience, raise funds, and inspire action. With over 2 billion monthly active users, YouTube is not just a video-sharing platform; it’s a powerful tool for nonprofit marketing, brand awareness, and storytelling. Whether you’re running a small nonprofit or a large charity organization, YouTube can elevate your mission to new heights. In this episode of the Niche Marketing Podcast, Amber Melanie Smith, founder of Activate Good and a social impact YouTuber with over 200 nonprofit-focused videos, shares her insights on leveraging YouTube to grow a nonprofit organization.    More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 8 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 – Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 – Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 – Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse] Part 4 – Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] Part 5 – Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5] Part 6 – Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6] Part 7 – Video Production & Storytelling For Nonprofits [Nonprofit Marketing with Billy Silva] Full shownotes and guide on leveraging YouTube to grow your nonprofit here: How to Build and Grow a Thriving YouTube Channel for Nonprofits

    54 min

  2. 12/13/2024

    Video Production & Storytelling For Nonprofits [Nonprofit Marketing with Billy Silva, Part 7]

    Storytelling has always been a cornerstone of human connection, and for your nonprofit marketing strategy, it’s an essential tool to inspire, engage, and drive action. Paired with video production, storytelling becomes even more powerful, enabling organizations to connect emotionally with their audience, amplify their message, and achieve their goals. Whether your nonprofit seeks to attract volunteers, secure funding, or raise awareness, understanding how to craft impactful stories and videos is critical. This guide explores effective nonprofit storytelling strategies and video storytelling techniques for nonprofit organizations, even on a limited budget, to ensure your fundraising efforts and mission resonate deeply with your audience. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 7 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 - Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse] Part 4 - Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] Part 5 - Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5] Part 6 - Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6] Part 8 - coming soon Full Shownotes for this Episode on Video Production & Storytelling For Nonprofits

    48 min

  3. 11/16/2024

    Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6]

    Search engine optimization (SEO) helps your nonprofit website show up higher in search engine results like Google and Bing. But for your nonprofit organization, it's more than just about getting clicks—it's a game-changer for spreading the word about your mission and boosting website traffic, which leads to increased donor engagement, more volunteers, and helping make a bigger impact in the world. A well-crafted nonprofit SEO strategy isn't just about quick SEO tips or shortcuts; it's about implementing effective SEO strategies that create lasting connections, complement your nonprofit marketing efforts, and drive real results. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 6 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 - Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse] Part 4 - Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] Part 5 - Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5] Part 6 - coming soon Part 7 - coming soon Part 8 - coming soon Full Shownotes for this Episode on Nonprofit SEO Strategy 101

    57 min

  4. 10/30/2024

    Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]

    Let’s dive into the world of influencer marketing for nonprofits with Ashwath Narayanan, co-founder of Social Currant! In this detailed conversation, we explore how nonprofits can leverage influencer marketing to enhance their fundraising efforts, build long-term relationships, and navigate the complexities of legal and financial considerations. Ashwath Narayanan discusses the importance of awareness, trust, and relationships in nonprofit fundraising through influencer marketing, sharing strategies for resource-limited nonprofits and highlighting ethical considerations and community engagement. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 5 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 - Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse] Part 4 - Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] Part 6 - coming soon Part 7 - coming soon Part 8 - coming soon Full Shownotes for this Episode on Influencer Marketing for Nonprofits

    33 min

  5. 10/14/2024

    Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]

    Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices and success stories. What did we talk about? Responsive search ads, enhancing quality scores with relevant content, ad grant eligibility criteria, and essential strategies for managing them effectively to optimize outcomes in nonprofit marketing. Ultimately, maximizing the potential of Google Ad Grants for Nonprofits and Microsoft Ad Grants for Nonprofits is a game changer for nonprofit organizations seeking to expand their online presence and increase impact. This free advertising can help nonprofits reach more people and achieve their mission. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 4 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 - Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse] Part 5 - coming soon Part 6 - coming soon Part 7 - coming soon Part 8 - coming soon Full Shownotes for this Episode on Google Ad Grants for Nonprofits

    36 min

  6. 09/29/2024

    Keys to Branding & Websites for Nonprofits [Nonprofit Marketing with Alex Morse, Part 3]

    In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from Side Sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping nonprofits grow their digital presence and increase donations through strategic branding and website optimization. From his transition out of corporate sales to building digital tools that empower organizations to tell their stories and raise funds, Alex shares valuable insights that any nonprofit can apply. We dive deep into the importance of a strong brand identity, how to streamline your website for better user experiences, and why peer-to-peer fundraising is a game-changer for nonprofits. Alex also emphasizes the power of email marketing and effective storytelling to build trust with your supporters. This episode is packed with actionable advice on branding and websites for nonprofits that will help you maximize your impact. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 3 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 4 - coming soon Part 5 - coming soon Part 6 - coming soon Part 7 - coming soon Part 8 - coming soon Full Shownotes for this Episode on Keys to Branding & Websites for Nonprofits

    43 min

  7. 09/07/2024

    Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2]

    Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about: split testing emotional and logical appeals social media landing page and donation page CRO (conversion rate optimization) PPC vs or in conjunction with SEO how to stretch a budget for a small nonprofit nonprofit marketing tools fundraising email marketing When it comes down to it, we have found that nonprofits often struggle with traction, leveraging advertising for raising awareness, and then capitalizing on it. Therefore, an omni-channel marketing approach, focusing on social media, is critical for visibility and fundraising, while SEO and Google Ad Grants are essential for driving website traffic. Effective messaging must balance emotional appeals with positive stories that show the tangible impact of donations. Building relationships through email marketing, rather than just constant solicitations, is crucial. Common pitfalls include neglecting organic social media and sudden, aggressive fundraising pushes. We will dive deep in this episode. Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 2 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 – Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 3 – coming soon Part 4 – coming soon Part 5 – coming soon Part 6 – coming soon Part 7 – coming soon Part 8 – coming soon Full Shownotes for this Episode on Nonprofit OmniChannel Marketing

    37 min

  8. 09/03/2024

    Nonprofit Communications Strategy [Nonprofit Marketing, Part 1 with Rick Cohen]

    Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: the importance of directing profits back into the mission engaging donor personas through tailored approaches actively listening to audience feedback peer-to-peer advocacy strategic marketing channels using PR to raise visibility for your cause effective email campaigns to amplify reach, impact, and fundraising personalized donor appreciation transparent communication to build lasting relationships Cohen also delves into the nuances of advocacy versus lobbying and offers insights into navigating the ever-changing social media landscape. This episode, which is the first in our brand new series on nonprofit marketing, serves as a comprehensive guide for refining and solidifying nonprofit messaging to drive meaningful change. Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 1 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 2 – Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 – coming soon Part 4 – coming soon Part 5 – coming soon Part 6 – coming soon Part 7 – coming soon Part 8 – coming soon ---- Full Shownotes for this Episode on Nonprofit Communications Strategy

    35 min
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5
out of 5
4 Ratings

About

Get ready to embark on an exhilarating journey with host John Bertino, the brilliant mind behind The Agency Guide (TAG), as he unveils the coveted secrets to success in various industry verticals—one niche at a time! Welcome to the Niche Marketing Podcast, where each series immerses you in a distinct industry vertical, exposing the game-changing strategies and tactics employed by true experts in their respective fields. Whether we're unraveling the mysteries of marketing a real estate business, showcasing the ingenious techniques for promoting a construction company, or delving into the captivating world of consumer packaged goods (CPG), every guest is a seasoned professional with deep industry-specific experience. They'll share priceless insights, insider secrets, and innovative approaches that are bound to empower you in your business. Hold on tight as we embark on a comprehensive exploration of niche marketing, leaving no stone unturned. From branding and content creation to SEO, advertising, communications, and social media, we'll equip you with a treasure trove of knowledge to help you penetrate and dominate your chosen niche. Subscribe to the Niche Marketing Podcast now and unlock the doors to niche marketing mastery. Brace yourself for an infusion of inspiration, invaluable knowledge, and a competitive edge that will skyrocket you above the competition in any industry. Your thrilling journey to targeted success begins today! 🚀

Information

  • Creator
    John Bertino
  • Years Active
    2023 - 2024
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © 2024 The Agency Guide
  • Show Website
    Niche Marketing Podcast

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