47 min
23. Nick Kelly - Charlotte FC Navigating Sports Business
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- Sports
This week AJ interviews Nick Kelly - President of Charlotte FC and former VP of Partnerships, Beer Culture & Community at AB InBev.
They discuss what it has been like launching an MLS team during the COVID shutdown, the biggest lessons Nick learned in his transition from brand to property, and how soccer teams in the U.S. can engage with fans of international clubs.
Details:
1:55 - Transitioning from AB InBev to Charlotte FC
4:30 - Launching a new club during COVID-19
10:45 - Looking back to years on the brand side
17:50 - How to get a deal with AB InBev
22:00 - Nick’s perception of MLS
35:55 - The future of MLS
39:00 - Sports gambling
42:15 - Rapid Fire Questions
This week AJ interviews Nick Kelly - President of Charlotte FC and former VP of Partnerships, Beer Culture & Community at AB InBev.
They discuss what it has been like launching an MLS team during the COVID shutdown, the biggest lessons Nick learned in his transition from brand to property, and how soccer teams in the U.S. can engage with fans of international clubs.
Details:
1:55 - Transitioning from AB InBev to Charlotte FC
4:30 - Launching a new club during COVID-19
10:45 - Looking back to years on the brand side
17:50 - How to get a deal with AB InBev
22:00 - Nick’s perception of MLS
35:55 - The future of MLS
39:00 - Sports gambling
42:15 - Rapid Fire Questions
47 min
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