Nir Eyal on using your values to filter, when to consume information, the best apps for content, and using audio for reading [REPOST] (Ep60)

‘’Determining what information is important to you starts with your values.’’
– Nir Eyal
About Nir Eyal
On this episode we learn from Nir Eyal, who writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of two bestselling books, Hooked: has sold over a quarter of a million copies and heavily influenced the tech industry and Indistractable which has been named best business book of the year, among other accolades.
Website: nirandfar.com
Facebook: Nir Eyal
LinkedIn: Nir Eyal
Twitter: @nireyal
Instagram: @neyal99
Books
Indistractable: How To Control Your Attention And Choose Your Life
Hooked: How To Build Habit-Forming Products
What you will learn
- How to turn your values into time (05:15)
- You absolutely can multitask as long as you multi-channel multitask (09:50)
- A process to make sense of all the information that you consume using Pocket, emailing yourself, and Evernote (10:25)
- Use tags to efficiently file ideas (15:50)
- Any endeavour is hard work, and you can’t wait for inspiration to strike (18:12)
- Once your schedule is set, follow it (20:39)
- The opposite of distraction is traction (21:33)
- Being Indistractable means understanding why you got distracted and doing something so it doesn’t distract you in the future (23:58)
- Call yourself Indistractible because doing so actually empowers you (24:57)
- The 4 steps to becoming Indistractable (26:23)
Episode resources
- SaneBox
- Evernote
Transcript
Ross Dawson: Nir, it is an absolute pleasure to have you on the show.
Nir Eyal: My pleasure. Thank you so much.
Ross: I think you are a wonderful exemplar of thriving on overload. You are able to create wonderful books to gain deep insights into what’s happening in the world. How do you do it?
Nir: It’s not easy. I don’t know anyone who says it’s easy, but I will say that I wouldn’t have it any other way. I think we should start, first of all, by reframing this idea that sounds pejorative, information overload as in incredible blessing.
Ross: Absolutely.
Nir: We have the luxury to have information overload. I would much rather live in an age today where the world’s information is at my fingertips than in past generations, where the seat of power and influence was how much information you had access to. Now, we are drowning in information, we have so much information. Now, the scarce commodity is our ability to make sense of all that information, and make sure that it doesn’t divert us and distract us into things that are not congruent with our goals and our values. But starting off, it’s a wonderful thing; that past generations, spent a lot of their time very bored, and we don’t have that problem.
Ross: You’ve got to the entire thesis of what I’m doing.
Nir: Is that right?
Ross: Yes. This is an opportunity.
Nir: Exactly, it is a huge opportunity, but opportunities also present challenges. It’s really the people who are able to rise to this occasion, people who can make the most of all this information are really the people who will succeed in the century to come. This ability to make sure that we harness our time and attention properly is a super skill. A lot of my research is around distraction, and my book “Indistractable” is all about how to control your attention and choose your life. This is definitely something that’s near and dear to my heart.
Ross: I want to dig into what you do. Obviously, we’ve learned what you do quite a bit from your book, and we wanted to hear, and learn from that. But in terms of just information, I think, part of it is scope. What is the purpose? What information is going to be useful and relevant to you? How do you start off by framing that as to what information is going to be relevant to you, and how you seek it and find it, or make it come to you?
Nir: Determining what information is important to you starts with your values. What are values? I define values as attributes of the person you want to become. You have to ask yourself, how would the person I want to become spend their time? That’s how you define your values. Now values, by the way, are very different from things you value. Money is not a value. Why? Because money can be taken away from you. Money is a thing you value, it is not your value. However, the idea of being a dependable person, being honest, being someone who lives with integrity, are the things that can’t be taken away from you; those are values.
We have to start by turning our values into time. When we ask ourselves, how would the person I want to become spend their time, I like to use these three life domains starting out with you. You are at the center of these three life domains. If you can’t take care of yourself, you can’t take care of others, you can’t make the world a better place, so you have to start with you.
What I recommend is that we start by asking ourselves, how would the person you want to become spend their time tomorrow? Starting with the very next day, how would a person who lives at your value spend their time in this life domain of taking care of you? If physical health is important to you, do you have time on your calendar for exercise? For rest? We all know how important sleep is. We’ve heard this research to death now. We all know about it, but how many of us have a bedtime? Very few. We yell at our kids and say, you have to have a bedtime, but we’re hypocrites because we don’t have a bedtime.
Making that time for prayer, meditation, video games, whatever is important to you, has to have that time on your calendar. Namely, this time that you spend consuming information, for the vast majority of people, it seeps into whatever cracks of time we have in our day, whenever we feel bored, whenever we feel lonely, whenever work is too hard, that’s our escape. I’m doing something good for myself, I’m reading the news, I’m checking on our newsletter, I’m going through email, and we think that’s something productive, but it is a distraction if it’s not what we plan to do with our time. Remember, the opposite of distraction is not focus, the opposite of distraction is traction.
Traction is any action that moves you towards your goals, towards your values. Distraction is the opposite, anything that moves you away from what you said you were going to do. That’s why it’s so imperative to start with the time that something takes. Dealing with information overload doesn’t start with, what do I want to consume? It starts with, when do I want to consume? When in my calendar, will I make time to consume this information? Now, why do I say that’s so important? Because I’m forcing a constraint. When people say what do I want to do with my time, I want to write a book, I want to have a beautiful family relationship, I want to have a big business, I want to make sure I’m up to date in all the news in the world, you can’t do it all. You only have 24 hours in a day. What you have to do is to make tradeoffs. You can only make tradeoffs when you impose constraints.
By looking at your calendar and saying, okay, I want X amount of hours with my family, I need to do work for this many hours in the day, I want this much time for prayer, meditation, I want this much time for whatever else it is, how much time do I have left to do this important thing that is consuming information? Starting from that constraint, you will have to give something up. There’s no way you can do it all, you only have 24 hours, everybody does. By doing that, you will understand how much time you even have. What you might find is a lot less time than you think. Maybe if you’re lucky, you have an hour or two to consume information. That forces you to be very frugal with your time.
I often say that people are stingy with their money and generous with their time, and it should be the exact opposite. We should be generous with our money, and stingy with our time because we can always make more money, we can’t make more time. You have to start by asking yourself, this is a nonrenewable resource, your time in your day has to be accounted for first. By saying to yourself, hey, look, after all my other priorities and values, I only have 45 minutes in a day to consume information; What can I consume that provides 45 minutes of information that is actually valuable enough to warrant that time allotment? That’s the first place to start, I think.
Ross: For you, what time do you allocate when?
Nir: I typically do it in the morning, where I have time, when I go through my email; I have time booked in my day to go through
Information
- Show
- FrequencyUpdated Weekly
- PublishedApril 19, 2023 at 1:56 PM UTC
- Length31 min
- Season1
- Episode60
- RatingClean