No Hacks: The Mindset Behind Digital Optimization and Growth

Slobodan (Sani) Manić
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Welcome to No Hacks, the podcast where expertise meets creativity to revolutionize digital experiences. Hosted by industry veteran Slobodan (Sani) Manić, this engaging series tackles marketing, conversion rate optimization (CRO), and user experience (UX) without relying on gimmicks or shortcuts. In each episode, join Slobodan as he engages in candid conversations with top leaders and innovators from tech, business, and design fields. Discover real stories, lessons learned, and breakthrough moments that highlight how to create impactful and transformative online experiences. No Hacks goes beyond traditional best practices, challenging the status quo by exploring the psychology behind what truly works. Delve into real-world case studies and explore innovative strategies that push the limits of possibility in the digital landscape. If you are a developer, designer, marketer, or a digital enthusiast, No Hacks provides smart, thoughtful strategies for long-term success. Learn to think differently, innovate creatively, and build meaningful digital experiences. No shortcuts, just expert insights and genuine solutions. Subscribe now to join us one episode at a time as we unravel the true elements of designing transformative digital experiences. Two Formats, One Mission: 🎙️ No Hacks Podcast (long-form interviews) – In these seasonal episodes, I sit down with top experts in marketing, tech, and business to discuss the principles and stories behind successful optimization. We go beyond the surface to explore what really works—and why, on Wednesdays. 🍪 No Hacks Snacks (short-form insights) – Need quick, actionable advice? These under-10-minute episodes deliver practical tips and insights from a wide range of guests, on Mondays and Fridays. Subscribe and join No Hacks on this journey to make the internet a better, more thoughtful place, one episode at a time.

  1. 8月1日

    Ep. 205: #ChatGate - Your ChatGPT Conversation Could Be Indexed and Anyone Could Read Them

    In this emergency solo episode I walk you through #ChatGate, the discovery that thousands of “shared” ChatGPT conversations are now fully searchable on Google. We de-mystify the site: operator, trace the unusual timeline that puts OpenAI, Google Cloud and Microsoft on a collision course, and explain why some marketers cheer while privacy advocates panic.  Most importantly, you’ll learn how to check whether your chats are exposed and what to do next.  Key Takeaways Shared ChatGPT links are public if you tick “Enable search indexing.”A sitemap discovered in late 2024 helps Google crawl those pages automatically.OpenAI now pays Google for compute while Microsoft cools its spending — timing that looks suspicious.Marketers cheering the “SEO gold-mine” are ignoring the privacy fallout.Audit yourself (site:chatgpt.com/share "Your Name"), delete stray links, and think twice before sharing sensitive prompts.Enjoy the listen — and remember: what happens in ChatGPT doesn’t necessarily stay in ChatGPT. Resources & Further Reading Google Support – Advanced Search Operators (official guide to site:) https://support.google.com/websearch/answer/2466433?hl=enOpenAI Help Center – “Share your conversations” (checkbox controls indexing) https://help.openai.com/en/articles/7925741-chatgpt-shared-links-faqLinkedIn Post by Senthil Kumar – “OpenAI’s /shared-convos-sitemap.xml SEO play” https://www.linkedin.com/pulse/unboxing-chatgpts-organic-traffic-deep-dive-openais-seo-hariram-jhtkcTechCrunch (31 July 2025) – “Your public ChatGPT queries are getting indexed by Google” https://techcrunch.com/2025/07/31/your-public-chatgpt-queries-are-getting-indexed-by-google-and-other-search-engines/Fast Company (30 July 2025) – “Google is indexing ChatGPT conversations—here’s why it’s a privacy nightmare” https://www.fastcompany.com/91376687/google-indexing-chatgpt-conversationsYahoo Finance (Dec 2024) – “Microsoft has invested nearly $14 billion in OpenAI but is pulling back” https://finance.yahoo.com/news/microsoft-invested-nearly-14-billion-000512844.htmlReuters (16 July 2025) – “OpenAI taps Google Cloud TPU chips to meet soaring demand” https://www.reuters.com/business/media-telecom/openai-lists-google-cloud-partner-amid-growing-demand-computing-capacity-2025-07-16/Juliana Jackson – Substack Essay “ChatGPT Indexed Conversations” https://julianajackson.substack.com/p/chatgpt-indexed-conversations--- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram

    15 分鐘
  2. [S03E11] No Juniors, No Google, No Chill: Survival Tips for the AI Shake-Up with Erin Weigel and Lukas Vermeer

    7月2日

    [S03E11] No Juniors, No Google, No Chill: Survival Tips for the AI Shake-Up with Erin Weigel and Lukas Vermeer

    What does life look like when search engines, junior tech jobs, and even human therapists start losing ground to generative AI? In this lightning-charged round-table, host Sani sits down with experimentation legends Erin Weigel and Lukas Vermeer to test-drive a future that’s already creeping into the present. In this episode you’ll hear: “RIP Google SERPs?”. Lukas explains why he’s stopped opening SERPs and lets ChatGPT do the leg-work instead, and what that means for SEO as a profession. Therapy by chatbot. A frank debate on the ethics of replacing licensed counselors with LLMs, complete with Erin’s tale of an AI that literally narrated its own fake empathy. The vanishing ladder. Why companies are skipping junior hires, how that starves tomorrow’s seniors, and whether YouTube “mentors” can fill the gap. Layoffs, wage pressure & the fourth AI hype-cycle. Erin argues that generative tools are becoming the C-suite’s favorite excuse to “do more with less,” accelerating job insecurity across tech. Blackout reality check. Sani recounts a one-day power failure that froze an entire city, highlighting just how thin our digital safety net really is. Off-grid plans & doom-prep kits. From Raspberry Pi LLMs to a solar-powered farmhouse in France, the crew swaps tongue-in-cheek tips for surviving an AI-augmented apocalypse. About the guests Erin Weigel is the former principal designer at Booking.com, now charting the blurry boundary between human-centered design and AI-generated “V-Zero” mock-ups.Lukas Vermeer is the ex-director of experimentation at Booking.com and Vista; known for turning data questions into live product experiments. Both Erin and Lukas started the same day at Booking.com, one of many shared origin stories they unpack. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram

    43 分鐘
  3. [S03E10] Behavioral Design Secrets from YouTube, Google, and Duolingo with Katie Dove

    6月5日

    [S03E10] Behavioral Design Secrets from YouTube, Google, and Duolingo with Katie Dove

    Why don’t users do what they say they’ll do? Why does great UX still fail sometimes? And what do the world’s top companies know about behavior that most of us miss? In this episode, Sani sits down with Katie Dove, behavioral designer at Irrational Labs, to break down the Three B Framework, a powerful behavioral design tool used by teams at Google, YouTube, and Duolingo. They unpack how context shapes decisions, why psychological friction is often invisible, and what it really takes to drive engagement through design. If you work in UX, CRO, product, or marketing, this episode will change how you think about user behavior forever. 🔍 What we cover: Why values don’t always predict behavior (and why that’s okay)The Three B Framework: Behavior, Barriers, BenefitsThe difference between logistical and psychological frictionReal-world case studies: Google AdWords, ClassPass, Duolingo, top banksHow to identify the right behavior to optimizeThe psychology of mental models, defaults, and motivationWhy asking users what they want often leads you astrayRapid-fire insights on irrationality, app design, and moreGuest: Katie Dove Behavioral designer and partner at Irrational Labs Katie leads behavioral design projects for companies like Google, YouTube, and leading financial institutions. At Irrational Labs, she helps teams apply behavioral science to real-world digital products and services. 🔗 IrrationalLabs.com 🔗 Follow Katie on LinkedIn --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram

    33 分鐘
  4. [S03E09] Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert

    5月29日

    [S03E09] Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert

    What separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply. In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can’t replace real customer insight, how to use RFM segmentation to identify your most valuable users, and the frameworks that top-performing brands use to map the customer journey and boost lifetime value. From tactical tips on optimizing welcome flows to the underrated power of post-purchase emails, this is your blueprint for building human-first marketing in a world increasingly driven by automation. 🧠 You’ll learn: Why customer research still beats AI-generated contentHow to segment your audience with RFM scoringThe role of jobs-to-be-done interviews in crafting better campaignsHow to use NPS and support signals to improve retentionWhy your first-time customers are your biggest opportunityWhether you’re a DTC marketer, retention strategist, or email geek, this one’s packed with value. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram

    41 分鐘

  5. 5月8日

    [SOLO] Magician vs. Conductor: How to Build (and Fix) Products with AI in 2025

    Heads-up: I use some salty language. Nothing hateful, just passionate about this topic. Skip if that’s not your vibe. It’s 2 AM, your side-project just went viral, and the signup flow is on fire. Do you keep “vibe-coding” blind prompts, or step up as the conductor who actually knows the score? In this first-ever solo episode, I unpack why “anyone can code with AI” is 2025’s biggest myth and show you how to turn large language models into the ultimate co-pilot instead of a ticking time-bomb. Key Takeaways Illusions break at scale. Vibe-coding can get you an MVP, but you’ll pay interest when production fires start.Your new super-power isn’t “no knowledge,” it’s “faster knowledge.” LLMs shrink the gap between “I don’t know” and “I can ship.”Learning beats prompting. Prompting is great, prompt-and-probe is better. Use back-and-forth to understand, not just generate.Career moat = curiosity. The people who thrive next year aren’t the ones with the fanciest prompts; they’re the ones who ask better questions and close their gaps daily.7-Day Knowledge-Gap Challenge Pick one concept you avoid (CSS Flexbox? Indexing in Postgres?).Spend 15 min/day grilling an LLM: “Explain it like I’m 7… now show real-world code… now debug this snippet…”Log what surprised you, then share your aha momentsCall to Action Try the challenge. Tag me with your progress by next week.Rate & Review. If this episode saved you from a 2 AM meltdown, drop a ⭐⭐⭐⭐⭐ on your favorite app.Share. Forward the LinkedIn post or the episode link to one builder who still thinks vibe-coding is a strategy.--- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram

    13 分鐘
  6. [S03E08] Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff

    4月27日

    [S03E08] Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff

    In this episode, Sani sits down with Matt Gershoff, CEO and Co-founder of Conductrics, to talk about how being intentional, not just fast, leads to better experimentation, better customer relationships, and better outcomes. Matt shares the wild story of how a machine learning summer school (and donkeys in pajamas!) helped spark Conductrics. They unpack why "just in case" data collection is broken, why data minimalism matters now more than ever, and how companies should rethink experimentation in the AI age. What You'll Hear [00:00] Introduction [00:03:05] What Makes Conductrics Different [00:09:01] Being Intentional with Experimentation [00:09:54] The Problem with "Just in Case" Data Collection [00:17:06] Why Data Hoarding Feels So Different Digitally [00:25:43] Rapid Fire: Quick Takes with Matt [00:38:07] Intentional Data Collection in A/B Testing Where to Find Matt Connect at Conductrics.comOr find him on LinkedIn and the Test & Learn Community SlackAbout Matt Gershoff Matt Gershoff is the CEO and Co-founder of Conductrics, a leader in privacy-first experimentation technology. With a background in econometrics, database marketing, and artificial intelligence, Matt is passionate about helping businesses build smarter, more customer-focused decision systems — without losing sight of ethics or intentionality. 🔗 Find Matt online: Conductrics WebsiteMatt's LinkedIn--- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram

    44 分鐘

  7. 4月22日

    Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono Alderson

    Is content marketing finally dead? In this no-BS conversation, I’m joined by digital strategist Jono Alderson to unpack the new reality of SEO, content, and how Google’s evolution is leaving traditional marketing behind. Jono explains why so much content is now obsolete, how search is changing with AI, and why the only real path forward is to be more human, more trustworthy, and more brand-driven than ever before. 🔥 What We Talk About: 00:00 – Is content marketing dead? Jono kicks off with a bang. 00:46 – “Solved query spaces” and why Google doesn’t need your blog posts anymore. 02:46 – The AI-powered future of search: recipes, risottos, and synthetic content. 04:55 – What actually still works: EEAT, branding, and building trust. 07:45 – The ironic truth: in the age of AI, being human is your biggest asset. 🧠 Key Takeaways: Why pumping out blog posts is no longer a growth strategyWhat “solved query spaces” mean for your SEO futureWhy Google’s zero-click answers are here to stayHow to compete through trust, brand, and true expertiseWhy your best marketing move might be… local radio?🔗 Links: Jono's LinkedIn - https://www.linkedin.com/in/jonoalderson/ --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram

    10 分鐘

  8. 4月15日

    Is the Internet Dead? The Rise of Bot-to-Bot Web & the Decline of Human Content with Anne Berlin

    In this episode of No Hacks, host Sani is joined by technical SEO strategist Anne Berlin to explore one of the most disturbing and fascinating topics on the web today: the Dead Internet Theory. Is most of what we see online actually created by bots, for bots? What happens when the web becomes a wasteland of AI-generated slop and abandoned digital ruins? Anne draws on her extensive experience analyzing crawl logs, server stats, and digital infrastructure to reveal how bot traffic is outpacing real users, and what that means for the future of human-centric content. If you’ve ever wondered why the web feels “off” these days, this one’s for you. 👤 About the Guest: Anne Berlin Anne Berlin is a Lead Product Strategist and Senior Technical SEO at Lumar, with over a decade of experience in digital strategy, enterprise SEO, and content performance optimization. Anne specializes in high-scale technical audits, crawl budget efficiency, and structured data for large websites, including e-commerce and news publishing giants. She’s a passionate advocate for reclaiming the human web and brings a cross-disciplinary lens to digital decay, combining SEO, DevOps, and sustainability insights. She's previously led digital strategy for organizations like Kaplan and the Lupus Foundation of America and holds a Master’s from Georgetown University. ⏱️ Timestamps 00:00 – What is the Dead Internet Theory? 00:24 – The rise of bots: from content creation to consumption 01:04 – How bots degrade user experience 01:44 – Why most web pages are unread by humans 02:25 – From Geocities to AI slop: the lost human web 03:06 – Budget cuts and digital burnout 04:01 – The hidden energy cost of web inefficiencies 05:37 – Cross-functional SEO: solving crawl waste 06:33 – One endpoint, a transatlantic flight's worth of carbon 07:25 – 60% of web traffic is non-human 08:01 – Are we too late to save the web? 09:42 – Join the crusade: building a human-led internet ✅ Key Takeaways Dead Internet Theory suggests that bots, not humans, dominate the web today—both as content creators and consumers.Anne estimates 60% of web traffic is bot-based, with only 40% appearing human.Many web pages are published without ever being seen by a human, often as part of programmatic SEO.Neglected code and crawl bloat have energy and environmental costs, with one exposed endpoint equating to a transatlantic flight in carbon emissions.The solution lies in cross-training and collaboration across SEO, DevOps, infrastructure, and security to reduce digital inefficiencies and prioritize meaningful content.Anne advocates for a return to a human-first web, where real people matter more than algorithms.--- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram

    10 分鐘
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簡介

Welcome to No Hacks, the podcast where expertise meets creativity to revolutionize digital experiences. Hosted by industry veteran Slobodan (Sani) Manić, this engaging series tackles marketing, conversion rate optimization (CRO), and user experience (UX) without relying on gimmicks or shortcuts. In each episode, join Slobodan as he engages in candid conversations with top leaders and innovators from tech, business, and design fields. Discover real stories, lessons learned, and breakthrough moments that highlight how to create impactful and transformative online experiences. No Hacks goes beyond traditional best practices, challenging the status quo by exploring the psychology behind what truly works. Delve into real-world case studies and explore innovative strategies that push the limits of possibility in the digital landscape. If you are a developer, designer, marketer, or a digital enthusiast, No Hacks provides smart, thoughtful strategies for long-term success. Learn to think differently, innovate creatively, and build meaningful digital experiences. No shortcuts, just expert insights and genuine solutions. Subscribe now to join us one episode at a time as we unravel the true elements of designing transformative digital experiences. Two Formats, One Mission: 🎙️ No Hacks Podcast (long-form interviews) – In these seasonal episodes, I sit down with top experts in marketing, tech, and business to discuss the principles and stories behind successful optimization. We go beyond the surface to explore what really works—and why, on Wednesdays. 🍪 No Hacks Snacks (short-form insights) – Need quick, actionable advice? These under-10-minute episodes deliver practical tips and insights from a wide range of guests, on Mondays and Fridays. Subscribe and join No Hacks on this journey to make the internet a better, more thoughtful place, one episode at a time.

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