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Company: The James Agency

Owners: Veronique James

Year Started: 2005

Employees: 50 – 99

What happens when life throws you a massive financial setback before your career even starts? 

Veronique James didn’t just overcome adversity, she used it as fuel to build The James Agency, a powerhouse of creativity and strategy. In this episode, she shares her journey from early struggles to scaling a successful agency, her leadership philosophy, and the game-changing decisions that shaped her business.

If you’ve ever wondered how to weather financial setbacks, grow an agency with intention, or implement open-book management for stronger team buy-in, this episode is packed with insights you won’t want to miss.

Key Takeaways

• How Veronique turned a financial crisis into the foundation for her success.
• Why transparency in finances can empower your team and drive growth.
• The simple yet powerful 10% Project that helped TJA stay lean and profitable.
• Pivoting in crisis,  how her agency rebounded from a 62% revenue loss during COVID without layoffs or pay cuts.