No need of Marketing in Healthcare / Hospital

Yes, No need of Marketing… It`s Need of the hour is Internal Marketing..

After a more than decades of experience in Hospital Marketing field I can say that current Healthcare Providers in India (Majority) are missing  the biggest opportunity to interact with theirr existing customers, patients, relatives, visitors who are major part of Marketing Plan activations…

There is no need of spend huge money after advertising, referrals, PR etc. when you already have some few patients, visitors, your own employees are there to promote you..

Internal Marketing is all about understanding people near and surrounding to you…

This episode is also available as a blog post: http://akhildaveblog.com/2014/11/21/no-need-of-marketing-in-healthcare-hospital/