Nonprofit Hub Radio Nonprofit Hub
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Whether starting a nonprofit or taking an existing cause to the next level, The Nonprofit Hub Radio Podcast is about breaking down how nonprofits can grow. Each episode features an interview with a sector star with insight, stories, or ideas that can take your nonprofit from good to excellence.
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Megan Donahue - Simple Nonprofit Messaging
In this episode, Meghan Speer, host of the Nonprofit Hub Radio podcast, interviews another Megan! Our guest, Megan Donahue shares her wisdom about tweaks and simple things that nonprofits can do to improve messaging.
Megan talks about her ideas on improving letters and email acknowledgments, how to sound personable in communication, and how to move away from organization-centric messaging and toward donor and audience-focused messaging.
Megan Donahue is a writer and nonprofit communications consultant, focused on helping organizations create content that connects with their audiences. She specializes in finding the human story within your facts, drawing in your audience, and building your relationship with them. Megan is the host of Love & Robots, a monthly webcast on the intersection of nonprofits and technology, a dedicated theatre nerd, and an enthusiastic pie-baker
Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org -
Trent Dunham - Cultivating Leadership Characteristics for the Nonprofit Sector
Nonprofit Leadership Under the Microscope
What traits do you associate with strong nonprofit leadership? Confidence? Persistence? Assertiveness?
In speaking with our latest guest, Trent Dunham, the president and CEO of Dunham+Company, we learned that essential nonprofit leadership traits are often much more humbling.
Trent upens up about how his leadership grew as a result of accepting tough feedback, questioning himself, and pausing for reflection. His prevailing mantras "humble aggressiveness, patience, and honor" have helped orient him through the hurdles of being at the helm.
Trent contends that the drive to be a leader will always remain, but the path to getting there means honoring the leadership in place before establishing your own and occasionally taking sharp criticism on the chin in order to grow.
Stream this episode to get great tips on navigating the leader's journey.
Trent Dunham serves as President+CEO of Dunham+Company, providing strategic leadership to its teams around the world ensuring Dunham+Company remains an effective partner to thriving faith-based nonprofit and for-profit organizations. He is a recognized expert in integrated marketing, fundraising, media, and communications.
Continue your learning by checking out Nonprofit Hub Radio’s full episodes list.
Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org -
Derek Scott -- Creating Direct Mail Campaigns That Get Results
How do Plato's models of persuasion hold up with respect to direct email marketing over 2,400 years later? According to our guest Derek Scott, pretty reliably!
People who see poor results with their direct email marketing campaigns usually make at least one of the following mistakes.
1) They fail to segment their donors when they should be rewarding the most consistent ones and recalibrating for the MIA ones.
2) They excessively manufacture a sense of urgency to the point that recipients are numb to campaigns.
3) They over-rely on pathos (emotional appeals) to coax repeat donations without demonstrating the positive impacts of donors' previous gifts.
4) They over-invest in the bells and whistles of their campaigns and demonstrate that donations just flow back into lavish automation cycles.
This episode covers how to craft intelligent and persuasive direct mail marketing campaigns. Efforts that appeal to audiences' logical centers in addition to their emotions, and that won't bombard them when they aren't interested.
Derek weaves a marketing ethos that prepares fundraisers for discerning donors. Ones who will ask questions like: "I see that there are struggling parties you aim to help, but what good is my donation if it is just reinvested in future email blasts?"
Assuring quality and staying consistent while not overmarketing takes finesse. Stream this episode to hear how Derek balances these elements.
Derek Scott is the president of Creator, an agency that specializes in high-powered direct-response copywriting. He founded Creator in 2021 after nearly two decades of writing copy and leading creative teams at agencies serving the non-profit space.
Derek has crafted campaigns for thousands of fundraising and marketing efforts, so he knows the art and science of direct response copywriting and design. This means he can lead his team to translate fundraising strategies into creative that empowers non-profit organizations to see the results they want.
Website: www.creatorgroup.co
Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org -
Bethany Cranfield - Keeping All Bars on Green: Self-Care in the Professional Space
How can we be more engaged and authentic in our professional lives?
Amidst a slew of excellent advice our Guest Bethany Cranfield shares in this latest episode, two mantras stand out.
First, we must keep "All bars on green" meaning we optimize our professional practices so that they don't evaporate our energy by day's end. We can do this by prioritizing self-care, but also by setting professional boundaries in ways that might make us uncomfortable at first. Especially if we are habitual overachievers!
The second is that we "show up" on our professional social channels. This means taking our true selves and unique perspectives, tailoring them to the professional environment, and then claiming space online by sharing them. Bethany advocates for making connections for connection's sake and allowing networking and business development opportunities to arise as a natural part of it. So just by showing up, we both honor ourselves and nutrify our professional lives.
If you are an overachiever who wants to continue getting things done without omitting self-care and connection, this episode is a must-listen.
Bethany is passionate about helping leaders and businesses achieve scalable and sustainable growth by prioritizing healthy disciplines. With this approach, Bethany is building Door No. 3’s business development program to achieve its growth ambitions. She’s focused on making new relationships for the agency and building a virtual and in-person community of tenacious marketing leaders.
Her career began as a foster care and adoption caseworker. While the shape of her work has evolved significantly, her magic has always been to listen loudly to a client’s presenting challenges and make an actionable plan.
Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org -
Ben Smithee - Making Meaningful Marketing Through Creativity
"There's no excuse for not knowing a little bit more than you do right now about your audiences." (Ben Smithee)
In 2024, transparency and adaptability are more essential than ever for the survival of your brand.
Transparency, because stakeholders have so many options to pick from that if your marketing material fails to clearly outline what you are offering and what they must do to obtain it, they will distrust you and switch to your competitors. Adaptability, because easy access to information about global pandemics, contentious elections, and technological upheavals puts their values and priorities in a state of continuous flux.
According to Ben, if you want your marketing to be effective in 2024, you must invest in results-driven creativity. Converting the adjective 'creative' into a noun, when Ben talks about developing your 'creative', he refers to original marketing that is efficacious instead of merely making art for art's sake. "I've seen really beautiful pieces that have caused nobody to donate and then I've seen artistically not my style [pieces] that have been really great optimizations."
Marketing experts cannot rely on the same old best practices in today's shifting landscape, but they have to make sure that their creative efforts actually drive results. Learn how to do both by streaming the full episode.
Ben Smithee is CEO of The Smithee Group, a digital growth agency with a mission to empower entrepreneurs and businesses to dream bigger and achieve multi-generational integrity. Ben has spoken to audiences in over 20 countries and is regarded as an expert in the next-gen consumer.
Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org -
Nathan Hill - Growing Generosity Through Experimentation and Outside-the-Box Thinking
Having a podcast series and consistent rollout of webinars seems like the price of admission for any nonprofit trying to scale in the digital age. The problem -- these offerings have become so ubiquitous that it's hard to stand out from the noise -- to convince listeners that your content offers value and is not merely another inbound marketing attempt.
With his new series, Decoding Generosity, our guest Nathan Hill hopes to set a new standard for how organizations engage, inform, and prospect the internet community. This series invites both casual viewers and nonprofit members to have a look behind the curtain of the science of generosity. It asks them to reflect on what they think the most effective fundraising strategies are, and then tests their assumptions in real time as a form of entertainment and shared learning.
If you want to learn how to incorporate outside-the-box thinking in your marketing and fundraising strategy this episode is a can't miss.
Nathan Hill is a vice president at NextAfter – a research lab, digital-first agency, and training institute helping nonprofits grow their fundraising. He has trained thousands of fundraisers in proven online fundraising strategies including PBS, Save the Children, The Humane Society, and more.
Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org
Customer Reviews
Informative and Engaging!
I recently stumbled upon this podcast, and it's quickly become one of my favorites. The conversations are always engaging, and the topics are relevant to anyone interested in making a positive impact in the world. Delaney is a fantastic host who brings on guests with diverse perspectives and expertise. As a listener, I truly feel like I'm a part of a community of people who care deeply about doing good in the world!
Empowering, insightful and actionable! 🙌
Whether you’re well established as a non-profit executive, or just getting started identifying the impact you want to bring to the world through your organization - this is a must-listen podcast for you! Randy does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving non-profit, and life you can be proud of - from leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!
Insulting to say we need to attract more men to the profession
The lack of men in the profession isn’t an issue. 80 percent of fundraisers are women. 70 percent of fundraising executives are men. Should we talk about pay inequity too? You tell me where the issue is.