Nonprofit Nation with Julia Campbell Julia Campbell

Nonprofits often struggle with making themselves heard and understood. We have fantastic ideas to share with the world - but why is it so hard to get seen and get noticed?

My guest this week is best-selling author and TED speaker Tamsen Webster. She explains, "Your idea has a story, because your idea is a story—and your audience needs to hear that story before they’ll act."

Part strategist, part storyteller, part English-to-English translator, Tamsen helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. Most recently, Tamsen was named to the Thinkers50 Radar thinkers to watch class of 2022. She's also the author of Find Your Red Thread: Make Your Big Ideas Irresistible.

In this episode, we discuss the common obstacles that keep nonprofits from communicating effectively, why storytelling needs to change, and how to get your idea across in a way that will inspire people to take action.

Connect with Tamsen:
Web:   tamsenwebster.comLinkedIn: https://www.linkedin.com/in/tamsenwebster/
About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Are you overwhelmed by the thought of conducting a program evaluation for your nonprofit organization? Don’t know how to structure it, or even where to start?  
There are many ways to do program evaluation, making it difficult to know which model is best or which format to follow. 


Help is here. My guest this week is Chari Smith, founder of Evaluation into Action to help nonprofit professionals create realistic and meaningful program evaluation processes. Chari believes evaluation should be accessible, practical and usable, and she’s on the podcast to discuss her book, Nonprofit Program Evaluation Made Simple. Get your Data. Show your Impact. Improve your Programs. This book outlines a clear approach, filled with real world stories as well as examples of evaluation plans, surveys, and reports.  


Some of the topics we discuss include how to create a logic model, measure impact, building a culture of evaluation, survey design basics, clear reporting techniques, and more.

Upcoming event: Survey Design Made Simple
Tuesday, April 18, 9 – 11am PST
Registration information is here. Use the discount code is ‘getyourdata’

Connect with Chari:   
LinkedIn:  https://www.linkedin.com/in/chari-smith-636b982/ Website: www.evaluationintoaction.com
About Julia Campbell, the host of the Nonprofit Nation podcast:
 
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

You’ve been told that time is precious. So why don’t we treat it like the invaluable, nonrenewable resource it is?

I was thrilled to have Jenny Blake on my podcast - not just because I love her books, her podcast, her newsletter - but mostly, her philosophy on time, on work, and on managing it all.

Jenny is an award-winning author and podcaster who loves helping people move from friction to flow through smarter systems. Her latest book, Free Time: Lose the Busywork, Love Your Business, is an operating manual for heart-based business owners and anyone who wants to create better systems in their work and expand their revenue with easy and joy.

Jenny doesn't subscribe to the hustle more, always-on, wake up at 5 AM and meditate/work out/journal culture. She writes:

“Time isn’t money. Time is life force. And yours is precious! I’m obsessed with finding smarter strategies and systems for freeing our mind, time, and team to do more of our best work—and be truly present during our time off.”

The philosophy and the framework she teaches in this book have truly changed the way I manage my time - and the way I even THINK about time as a heart-based business owner.

​Listen in to our conversation, and you'll learn not just how to be more "productive" but how to be more intentional in the way you spend your most precious resource - your time!

In this episode, we discuss the common obstacles that keep so many of us stuck, burned out, drained, and spinning our wheels - and Jenny’s thoughtful and intentional solutions.

If you are “beset by the Burdensome B’s” as Jenny calls them - “bored, bottlenecked, burned out, or buried by bureaucracy,” then this episode is for you.

Referenced in this episode:
Free Time bookPivot bookJenny's podcast and websiteThe Unfortunate Middle About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Get the free Nonprofit Social Media Content Planner: http://www.nonprofitcontentplanner.com/ 
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Gift-giving makes you a better fundraiser? YUP. And I'll tell you why! We know that giving more than you receive is a satisfying way to live. And Patrick Kucharson helps people on both sides do just that - be better givers AND receivers, through his free email newsletter, Better Gift Coach.

Patrick runs one of my favorite weekly email newsletters Better Gift Coach, a weekly 1-minute shortcut to always having great gift ideas well in advance. Each week, he curates and shares a story of the best gift someone has ever received, and he analyzes the story to provide guidance on how others can replicate it.  

I wanted to have Patrick on the podcast because I know that his work can help fundraisers, marketers, mission-driven individuals, and anyone trying to make an impact and affect people.

In this episode, we discuss:
Patrick's nonprofit background at Jumpstart in Cleveland Storytelling techniques - both in the collecting, crafting, and the telling is a master storyteller - both as a teller and a collector. We can all learn from his simple strategies. Where to find compelling stories that will resonate with your audienceThe GivingTuesday story he shared that caught my eye What to consider when giving a charitable gift on behalf of another person Creating a great giving and receiving experienceListen to the end, because Patrick drops some major thoughts on he continues to write his newsletter week after week and how he manages to sustain his creativity.

Know more about Better Gift Coach:
Website: www.BetterGiftCoach.comInstagram: @bettergiftcoachAbout Julia Campbell, the host of the Nonprofit Nation podcast:
 
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts


Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .

You only have five seconds to captivate your audience. Video can help you stand out against the myriad of peers and competing messages. And best of all, 57% of people who watch nonprofit videos go on to make a donation (Source: Google). 

So - how can small nonprofits use video to compel audiences to take action? How can video help build and cement emotional connections and increase donor engagement?  
My guest today is Raffi DerSimonian. Raffi is a firm believer in the emotive power of visual storytelling, and has developed a range of strategies throughout his career to help organizations and institutions tell their unique story. He’s worked with some incredible organizations, including HBS, Clark University, Trinity College, Lafayette, Muhlenberg, Tufts, Seven Hills Foundation, Worcester State University, Maine College of Art & Design and others.

In this episode, we will explore the art of visual storytelling as it relates to creating emotional connections and driving measurable engagement.  Check out Raffi's free Nonprofit Video Resource Guide as you create and market your videos.

Connect with Raffi:
Website: http://www.eridesign.comWebsite: https://www.eridesignstudio.com/insights/Nonprofit Video Resource GuideAbout Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. 
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .

What if you could double your donor retention rate? Even as a small shop nonprofit?

That's exactly what Amy Gibson did, and she's on the podcast to spill her secrets.

Amy is a Muncie native and went to Ball State University. Directly out of college she started working at a telecommunications company that had 13 regional sales offices nationwide.

She worked her way up in the company from the Sales Assistant to the Executive Assistant to the President doing everything from training new sales assistants to running events and everything in between. (Sounds kind of like many of our nonprofit career trajectories!)

Amy is now the wildly successful Director of Resource Development at the Boys & Girls Clubs of Muncie - a position she took in February of 2020.

Since Amy implemented Bloomerang and started tracking donor retention they have gone from an average of 26% to 46%. By being able to see their donor retention they were able to create a sense of importance around doing programs to increase donor retention resulting in overall revenue.

We talk about the ways in which she loves on her donors, how she uses software to automate what she can, and her favorite and most challenging parts of being a Director of Resource Development.

Connect with Amy:
LinkedIn: https://www.linkedin.com/in/amy-gibson-87a5438/ Boys & Girls Clubs of MuncieAbout Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/