Smart Route

CallTrackingMetrics
  • 5.0 (7)
  • MARKETING
  • CADA MES

The Smart Route podcast is dedicated to fueling business success through innovation, insights, and inspiration. With a focus on customer storytelling and connecting with industry thought leaders, our episodes chart the unique journeys that modern marketers, salespeople, and business owners navigate. By shining a light on their challenges, solutions, and successes, we aim to provide a roadmap for listeners to plan their path forward.

  1. 25 AGO

    Smarter PPC Starts with Better Calls: Lessons from the Front Lines

    What makes a lead actually valuable? Chris Cabaniss of Falcon Digital Marketing joins Smart Route to talk real-world PPC strategy, lead quality, and how to optimize calls for ROI.

    36 min

  2. 25 JUL

    Messaging Matters: What 11 Million Cold Emails Taught This Marketer About Outreach

    James Milsom sent 11 million cold emails and learned a few lessons along the way. Find out what works, what fails, and how to craft messages that are strategic, not spammy.

    42 min

  3. 18 JUN

    Stop Chasing Links: The Human Side of PR

    Links alone won’t cut it. Discover what brand visibility in the age of AI means and what marketers get wrong about PR in this chat with Digital Olympus founder Alexandra Tachalova.

    34 min

  4. 29 MAY

    Not Built to Pitch: Creating LinkedIn Content That Connects

    From failed sales jobs to running his own B2B consultancy, Tim Davidson has learned the power of content by making it his way. In this episode of Smart Route, Tim sits down with Andrew Clark to share how he transitioned from agency work to founding B2B Rizz, why LinkedIn is his platform of choice, and how his fruit-cutting, skit-filming, content-slinging side hustle turned into a full-time business.

    32 min

  5. 22 ABR

    The Ego Goes First: An Entrepreneur’s Journey

    From the highs of founding a startup in a new country to the lows of unpaid bills and business collapse, discover the journey that has earned this business coach over 30,000 followers on TikTok and a new lease on life.

    1 h y 3 min

  6. 19 MAR

    The YouTube Strategy & Storytelling Behind Amica Insurance's Viral Campaigns

    In this episode, host Andrew Clark interviews Jeff Eisenfeld, Director of Search at Media by Mother, about leveraging creative digital campaigns and building authentic human connections on platforms like YouTube. Jeff shares actionable insights from his extensive career, including the breakthrough strategy behind Amica Insurance’s viral campaign.

    26 min

  7. 25 FEB

    A CEO’s Balancing Act: Human Connection & AI

    How can marketers find the right balance between human connection and AI in their work - and use it to excel in their future careers, too? This Silicon Valley CEO has some ideas.

    38 min

  8. 21/06/2024

    No More Traditional PR! How to Build Your Brand in the Digital Age

    Think you know Public Relations? Think again. Find out why measuring “brand” is a waste of time and money, how Millennial values can save your business, and why crisis communications planning is a non-negotiable from BLASTmedia President Lindsey Groepper.

    39 min
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The Smart Route podcast is dedicated to fueling business success through innovation, insights, and inspiration. With a focus on customer storytelling and connecting with industry thought leaders, our episodes chart the unique journeys that modern marketers, salespeople, and business owners navigate. By shining a light on their challenges, solutions, and successes, we aim to provide a roadmap for listeners to plan their path forward.

Información

  • Creador
    CallTrackingMetrics
  • Años de actividad
    2021 - 2025
  • Episodios
    40
  • Clasificación
    Apto
  • Copyright
    © CallTrackingMetrics
  • Mostrar sitio web
    Smart Route