Not for Sale: Psychology of Promotions

Dr. Akshaya Vijayalakshmi

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MARKETING

This podcast is by marketing students of the Indian Institute of Management Ahmedabad (India) exploring various topics in advertising psychology.

10/22/2020

A Podcast on Podcasts

From tales on travel to learning, more and more people are tuning into a variety of podcasts. This increasing popularity is providing new opportunities for advertisers to reach their consumers This podcast talks about a new normal, where brands are leveraging this platform to connect with their customers in a myriad of ways! Podcast by Akshay Kumar Sanghi, Kunal Nakra, Amandeep Singh, Nitika Negi, Shardha Yadav, and Shivani Spriha.

22 min
10/18/2020

Flying Colours: Podcast on Colours in Marketing

Use of colour is the most fundamental aspect of branding due to its ability to influence consumer behaviour. Most of the research on colour psychology is shrouded with pseudoscience, often causing marketers to choose colours arbitrarily. This podcast on the topic of colour will enable the listener to not only make wise brand-related decisions but also give their brand a new lease on life. Podcast by Jitender Kumar, Sunita Metre, Akash S, Nihal S Amin, Avideep Gabhawala and Shambhavi Shinde

29 min
10/18/2020

How NOT to use humour in advertising?

Isn't it curious that humour when used right can immeasurably empower a message, but at the same time when taken beyond a line can completely backfire? In this podcast, we discuss the power humour can have in promotions, the theories of humour and the precautions one must take while attempting to use humour in such a way. This piece even features a stand-up comic with experience in advertising and a meme marketer to provide us with intriguing insights right from the horse's mouth! Podcast by Amjad Rasheed, Kavya Gupta, Pranay Munda, Premnandhakumar K, Rakesh R, Roshni Rajendra, and Yadhu Gopal G

26 min
10/18/2020

Cheetos to KinderJoy: Why do kids buy?

Ever wondered how those catchy jingles and fancy advertisements compel the little ones to move heaven and earth for that one tiny toy? We're here to help you better understand what goes in a little toddler’s brain and how they ALWAYS end up getting their way! Our podcast has it all- from iconic ads like to Action ka School time and Duniya Dairy milk ki ban jaye, to experts like psychologists, brand managers and kids themselves! Podcast by Chakradhar | Deven | Harshita | Manasi | Sana | Utkarsh | Vamika

27 min
10/18/2020

Psychology behind Product Placements

What is Product Placement? Why is it done? How is it done? Why does it matter? We explore the answer to all these questions in our podcast hosted by Rashi and Ritwik, featuring a very special guest, Abhishek Yadav who is the writer of the famous web series, Kota Factory. This podcast is by Akash | Aishwarya | Manali | Pratyush | Rashi | Ritwik | Yasmin.

24 min
10/18/2020

Emotional Advertising

In this episode, we discuss the research on emotional advertising, why and when emotional advertising works all of it with many fun examples. Podcast by Simran Bains Avinash Jaiswal Vishwajeet Chaudhary Aditya Devyani Diwan

17 min
10/18/2020

Subliminal Advertising

In this episode, students discuss what is subliminal advertising? They also talk about its chequered history and some current applications in marketing of subliminal advertising. Episode by Kumar Adarsh Karanpreet Dang Mahendra B Basina S S S Swaroop Suja Kunwar Deepak Jannarapu

29 min

7 Episodes

This podcast is by marketing students of the Indian Institute of Management Ahmedabad (India) exploring various topics in advertising psychology.

Creator

Dr. Akshaya Vijayalakshmi
Years Active

2K
Episodes

7
Rating

Clean
Show Website

Not for Sale: Psychology of Promotions

Not for Sale: Psychology of Promotions

Episodes

A Podcast on Podcasts

Flying Colours: Podcast on Colours in Marketing

How NOT to use humour in advertising?

Cheetos to KinderJoy: Why do kids buy?

Psychology behind Product Placements

Emotional Advertising

Subliminal Advertising

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