Not Just A Coffee Franchise Business But A Lifestyle Brand Built For The Community

Mark Janasik is the Co-Founder of Southern Grounds & Co, an award-winning coffeehouse that reimagines vibrant, healthy communities. He discusses Southern Grounds’ journey into franchising, starting with their 3 corporate locations and plans to add 4 more within a year. The franchising idea took off when HMS Host, a global powerhouse, discovered Southern Grounds and wanted them in Jacksonville International Airport, impressed by their unique coffee experience.

Each Southern Grounds location personalizes 20% of its menu, allowing franchisees to choose from proven 'Chef Selections' based on local demand. With analytics and a flexible selection of 20-30 additional menu items, the brand ensures profitability by optimizing menu mix and food costs. Mark talks about how Southern Grounds collaborates with preservation architects and designers to honor the history and character of buildings and communities, often using renovations to spark revitalization across neighborhoods. Their approach makes each coffeehouse a cornerstone of local redevelopment.

Mark is seeking franchisees with passion for community, coffee & culinary excellence. He looks for entrepreneurial candidates who appreciate hospitality, sustainable cooking, and seasonal flavors. Ideal franchisees are financially qualified, community-focused, and driven to make a positive impact.

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