11 episodes
Not The Same As Last Year Clare Forestier
-
- Business
-
-
5.0 • 1 Rating
-
Hi, I'm Clare Forestier, your guide to shaking up business events.
Welcome to Not the Same as Last Year, where we ditch the predictable to focus on attendee-first experiences.
Every week, we challenge the norm, offering tips to create events your attendees will love, alongside insights from event rebels.
Ready to make your corporate events unforgettable?
Join the movement. Let's transform audiences together!
-
Design Events That Let Your Attendees Feel Seen and Heard
Have you ever left an event feeling like you didn't quite belong?
In this episode of Not the Same As Last Year I chat with Kelly McCormack, an event psychologist, about the fundamental human need to be seen and heard.
Kelly reveals how a focus on attendee psychology can transform events from forgettable gatherings to powerful experiences.
We discuss practical strategies for incorporating attendee needs into every stage of the event lifecycle, from pre-event to post-event, ensuring attendees feel valued and leave with a positive and memorable experience.
This episode is a must-listen for anyone who wants to design events that resonate with attendees and leave a lasting impact.
Follow Kelly here: https://www.instagram.com/the.events.psychologist
Link to The Psychology of Events by Pierre Benckendorff and Philip L. Pearce
https://www.researchgate.net/publication/234830457_The_Psychology_of_Events
Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE
Connect with Clare:
WEBSITE
LINKEDIN
YOUTUBE -
Convincing Event Stakeholders to Go Attendee-First
Struggling to get your team and stakeholders excited about attendee-centric events? You're not alone! In this episode of Not The Same As Last Year, I tackle the challenge of building a compelling case for prioritizing the attendee experience.
We'll explore the benefits of attendee-centric events, from increased ROI and happier attendees to a positive brand perception and share practical strategies to address common concerns and get everyone on board, including:
Framing the benefits in a way that resonates with stakeholders.Using data and success stories to showcase the power of attendee-centricity.Encouraging collaboration to brainstorm engaging event experiences.
Ready to ditch the tired event format and create events your attendees will love? Tune in and learn how to build a case for attendee-centric events that stakeholders get!
Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE
Connect with Clare:
WEBSITE
LINKEDIN
YOUTUBE -
Event Speakers: From One Way Lecturers to Engaging Facilitators
In this episode, we discuss how to help event speakers become more engaging and interactive. I emphasise the importance of pre-event meetings with speakers to align goals and expectations, as well as to understand their expertise and presentation preferences.
I highlight the need for event organisers to clearly communicate their vision and goals to speakers and provide resources and training to support their success, and how by creating a collaborative and speaker-friendly environment, events can be more dynamic and impactful.
Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE
Connect with Clare:
WEBSITE
LINKEDIN
YOUTUBE -
FOMO to Freedom, Is Hybrid the Attendee-First Solution?
This episode discusses the benefits of hybrid events and how they prioritise the attendee experience. Clare explains that hybrid events combine the best of both worlds, in-person and virtual, to create a truly inclusive and engaging experience. she emphasizes the importance of offering options to attendees, as they have more choices than ever before. Hybrid events allow for a wider audience by removing barriers to entry and can elevate the in-person experience. Clare also highlights the value of focusing on quality over quantity at in-person events and the budget-friendly nature of hybrid events.
Keywords
hybrid events, attendee experience, inclusivity, options, in-person events, virtual events, engagement, quality over quantity, budget-friendly
Takeaways
Hybrid events combine the best of both worlds, in-person and virtual, to create an inclusive and engaging experience for attendees.Offering options to attendees is crucial, as they have more choices than ever before.Hybrid events can elevate the in-person experience and focus on quality over quantity.Hybrid events are budget-friendly and allow for a wider audience by removing barriers to entry.
Chapters
00:00
Introduction: The Game Changer of Hybrid Events
03:01
Hybrid Events: More Than Just Technology
03:53
Elevating the In-Person Experience
06:09
Hybrid Events: Achievable and Budget-Friendly
07:14
Choosing the Right Format and Platform
09:05
The Variety and Benefits of Hybrid Events
11:09
Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE
Connect with Clare:
WEBSITE
LINKEDIN
YOUTUBE -
Let Your Event Attendee Take The Wheel
In this episode I look at ways to transform attendees from passive spectators to active contributors.
Discover how letting attendees shape the agenda through session submissions, voting, and 'unconference' sessions can create a more dynamic and engaging event experience.
I suggest various ways to empower attendees, such as gathering feedback, co-creating content, offering flexible schedules, using technology for real-time engagement, and encouraging attendee-driven discussions.
Takeaways:-
Giving attendees control and autonomy at events leads to higher engagement and satisfaction.
Empowering attendees through feedback, co-creation, and flexible schedules enhances their experience.
Using technology for real-time engagement and encouraging attendee-driven discussions fosters active participation.
Ongoing conversation and feedback after the event are essential for continuous improvement.
Prioritising the needs and desires of attendees creates a valuable and engaging event experience.
Chapters
00:00
Introduction: Prioritizing the Attendee Experience
04:18
Empowering Attendees Through Feedback and Surveys
08:04
Fostering Attendee-Driven Conversations
10:34
Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE
Connect with Clare:
WEBSITE
LINKEDIN
YOUTUBE -
Building Engaging Events and Communities with Liz Lathan
A big part of making an event successful is building a community. You can do this before, during, or after an event. Giving attendees the opportunity to be part of one can make them feel connected and valued.
My guest today has a background in creating engaging events. Liz Lathan is the co-founder of The Community Factory, a group that helps people build and run communities. Apart from being an engagement expert, she is also a writer, investor, speaker, and avid traveller.
In this episode, Liz walks us through practical strategies that we can use to build a community around our events and how to keep them engaged.
Here are the highlights:
(06:26) Generating an environment for connection.
(10:03) What is your definition of community?
(14:13) Don’t be afraid to create a community around your speakers.
(18:15) Does your community have an identity?
(22:16) Simple ideas that can make a difference.
contact Liz Liz Lathan LinkedIn - https://www.linkedin.com/in/lizlathan
The Community Factory- https://www.thecommunityfactory.com/
Club Ichi, community for B2B event marketers https://www.weareichi.com
Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE
Connect with Clare:
WEBSITE
LINKEDIN
YOUTUBE
Customer Reviews
Great perspective!
It’s only been 2 episodes and I can tell how valuable Claire’s perspective is on events. As someone who also came from the live tv world, she is pointing out some of the same observations I have had, she does a much better job of articulating them though.
In the Hive mentality episode, Claire points out something that should be obvious to us event profs, but it really isn’t. Your suppliers have supplied hundreds of events. Maybe thousands. They have such valuable input if you’re willing to ask and listen!
I have connected with more event vendors (of all sorts) via my balloon gal then I have just researching and cold calling. Suppliers have so many relationships we would be silly not to use them.
I have also relied on my auctioneer to help plan the flow of an entire event program, not just the auction. He has seen it all so he knows what works!